Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

CASSIDY BROWN

Philadelphia,PA

Summary

Detail-driven and culturally attuned social media and content coordinator with 3+ years of experience managing digital storytelling, influencer campaigns, and public engagement across health, beauty, and arts sectors. Adept at planning and executing high-impact campaigns, crafting voice-driven copy, and connecting communities through content. Passionate about music, artist storytelling, and building narratives that resonate across platforms.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Account Manager

The ROZ Group
Philadelphia, PA
05.2024 - Current
  • Managed content planning for nonprofit and arts clients, including creatives, and curators.
  • Led strategy for artist-facing events and community panels.
  • Created content for newsletters, websites, and press releases to inform stakeholders.
  • Secured earned media coverage in WHYY and The Philadelphia Inquirer for the Free Library of Philadelphia project rollout.
  • Conducted market research to identify new trends and opportunities for growth.

Marketing Specialist

Anne Arundel Dermatology
Linthicum Heights, MD
07.2021 - 05.2024
  • Ensured the punctual delivery of marketing projects, maintaining alignment with scope, schedule, budget, quality, and project goals
  • Led influencer marketing initiatives, utilizing analytics to enhance collaboration effectiveness for cosmetic services.
  • Managed incoming marketing requests, allocated tasks to suitable marketing and creative staff, and oversaw projects on project management system, particularly Basecamp
  • Led database and reputation management initiatives to enhance data accuracy and strengthen brand image, increasing patient satisfaction scores

Marketing & Administrative Assistant

Rumina Center
Baltimore, MD
04.2020 - 07.2023
  • Assisted in developing social media marketing strategies and campaigns
  • Developed targeted email campaigns to engage diverse customer segments effectively, using MailChimp
  • Conducted A/B testing to refine subject lines and content for better engagement
  • Promoted clinic branding through digital and in-person campaigns across the DC area.
  • Assisted in coordinating large-scale events such as 'World Breastfeeding Week' with over 150 attendees, enhancing community outreach.

Education

Bachelor of Science - Public Relations & Advertising, Marketing

Towson University
Towson, MD

Skills

  • Market research
  • Data analysis
  • Project management
  • Media relations
  • Brand building
  • Marketing strategies
  • Event coordination
  • Reputation management

Affiliations

Rooted Trends - Music & Pop Culture Blog | 2023-Present

- Curate and publish original editorials on emerging artists, album rollouts, and music trends

- Combine copy, visuals, and social storytelling to drive engagement across socials and blog readership

- Maintain a regular content calendar with features like 'Weekly Rotations' and live event recaps

- Curate narrative-driven playlists that spotlight emerging talent across Afrofusion, R&B, and alt-soul

- Write cultural think pieces that break down societal trends, internet behavior, and generational shifts through a pop culture lens

Brandywine Workshop & Archives (via The ROZ Group)

- Partnered with multidisciplinary artists on digital storytelling, content promotion, and panel discussions

- Supported campaign strategy for arts and culture initiatives, bridging creative narratives and audience impact

Certification

  • HubSpot: Social Media (2022)
  • Hootsuite Academy: Social Marketing (2022)
  • Salesforce CRM (2023)
  • Adobe Premiere Pro: Video Communication (2020)

Timeline

Account Manager

The ROZ Group
05.2024 - Current

Marketing Specialist

Anne Arundel Dermatology
07.2021 - 05.2024

Marketing & Administrative Assistant

Rumina Center
04.2020 - 07.2023

Bachelor of Science - Public Relations & Advertising, Marketing

Towson University

Similar Profiles

CREATE PROFILE