Cassidy Edwards
Wenatchee
Summary
Dynamic and results-driven sales professional with over 20 years of experience in various sales roles, including outside sales, automotive sales, retail sales, and sales management. Proven track record of consistently exceeding sales targets, building strong customer relationships, and developing effective sales strategies. Adept at identifying customer needs, presenting complex solutions, and driving revenue growth. Highly adaptable and resilient, with a deep understanding of market trends and competitor offerings.
Overview
11
11
years of professional experience
Work History
Outside Sales
Spectrum
07.2024 - Current
- Top Sales Performance: Consistently ranked among the top sales representatives, demonstrating exceptional sales skills and the ability to meet and exceed targets
- Prospecting and Lead Generation: Expert in identifying potential clients through targeted outreach, building a robust pipeline of leads to drive sales growth
- Effective Communication: Strong verbal communication skills, adept at presenting complex technology solutions in a clear and engaging manner to diverse audiences
- Customer Relationship Management: Cultivated and maintained strong relationships with customers, resulting in high levels of satisfaction, retention, and referrals
- Needs Assessment: Skilled in identifying customer needs and tailoring solutions to address specific challenges, enhancing overall customer experience and sales success
- Adaptability and Resilience: Thrived in a fast-paced environment, adapting to changing circumstances and overcoming objections to achieve sales goals
- Market Knowledge: Developed a deep understanding of industry trends and competitor offerings, enabling strategic positioning of products and services
Automotive Sales
Sunset Auto Group. Kia, Mitsubishi, Ford, Chevy
03.2020 - 01.2024
- High Sales Performance: Achieved and consistently exceeded sales targets, contributing to the overall profitability of a prominent automotive group
- Customer Relationship Management: Built and maintained strong relationships with clients, fostering trust and loyalty that led to repeat business and referrals
- Product Knowledge Expertise: Developed in-depth knowledge of automotive products and industry trends, enabling informed consultations and effective sales strategies
- Needs Assessment: Conducted thorough needs analysis to understand customer preferences and requirements, effectively matching them with suitable vehicle options
- Negotiation and Closing Skills: Skilled in negotiating terms and closing deals, ensuring customer satisfaction while maximizing profit margins for the dealership
- Lead Generation and Follow-Up: Proactively sourced new leads through various channels, including referrals and networking, and maintained a robust follow-up system to nurture potential customers
- Sales Presentation and Demonstration: Delivered compelling product presentations and vehicle demonstrations, effectively highlighting key features and benefits to drive customer interest
- Market Analysis: Monitored competitor offerings and market trends to adjust sales tactics and maintain a competitive edge in the automotive market
Sales Manager
EZRaider US
10.2019 - 03.2020
- Market Development: Spearheaded the creation of marketing strategies that successfully built a diverse customer base across multiple sectors, including military, police, search and rescue, agriculture, and recreational markets
- Product Demonstrations: Conducted product demonstrations statewide, effectively showcasing ATV capabilities and generating significant interest from potential buyers and dealers
- Dealer Network Expansion: Established partnerships with multiple dealerships, ensuring product availability and enhancing brand visibility across the region
- Trade Show Participation: Represented the company at major trade shows, including SEMA in Las Vegas, effectively promoting products and forging valuable industry connections
- Sales Execution: Achieved sales targets through strategic outreach and relationship-building with key stakeholders in various industries, driving revenue growth for the startup
Sales Manager
AT&T
04.2016 - 10.2019
- Leadership and Team Development: Successfully led a team of 10 employees, fostering a collaborative environment and enhancing staff performance through training and mentorship
- Sales Strategy Implementation: Developed and executed sales strategies that consistently exceeded monthly sales targets, driving revenue growth and customer engagement
- Inventory Management: Oversaw inventory control processes, reducing shrinkage and ensuring optimal stock levels to meet customer demand
- Performance Metrics Analysis: Monitored key performance indicators (KPIs) to assess store performance and implement strategies for continuous improvement
Technology Sales Manager
Staples
06.2014 - 04.2016
- Team Leadership: Managed a team of 12 sales associates and technicians, providing guidance and support to enhance performance and foster a high-energy sales environment
- Technology Sales Expertise: Drove sales of hardware and software products, achieving growth in technology sales through effective sales techniques and customer engagement
- Training & Development: Conducted sales and technical training for team members, enhancing their product knowledge and sales skills to boost overall team performance
- Store Operations Oversight: Handled opening and closing procedures, ensuring compliance with company policies and maintaining a secure and organized store environment
Education
High School Diploma - General, Technology And Computer Science
Cedarcrest High
2003
Skills
- Automotive Sales
- Customer Relations
- Customer Service
- Dealership
- Employee Training
- In Home Sales
- Inside Sales
- Mentoring
- Sales And Marketing
- Sales Experience
- Sales Growth
- Sales Strategies
- Social Media Marketing
- Technology Sales
- Territory Management
- Territory Sales
Timeline
Outside Sales
Spectrum
07.2024 - Current
Automotive Sales
Sunset Auto Group. Kia, Mitsubishi, Ford, Chevy
03.2020 - 01.2024
Sales Manager
EZRaider US
10.2019 - 03.2020
Sales Manager
AT&T
04.2016 - 10.2019
Technology Sales Manager
Staples
06.2014 - 04.2016
High School Diploma - General, Technology And Computer Science
Cedarcrest High
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