Cassidy Heard

• Selected as 1 of 20 participants for an annual 6-month program exploring careers in the live music industry through hands-on experience and mentorship

• Curated and produced a community music festival that hosted 500+ attendees

• Pitched sponsorship and vendor collaborations for monetary support

• Creatively designed festival logos and managed social media outlets, TikTok, Instagram, and Twitter, resulting in a 20% increase in overall followers

• Execute social media campaigns for product drops and local activations
• Lead creative direction for photo and video shoots used in social campaigns and e-commerce, maintaining Bricks & Wood’s distinct visual identity rooted in South Central culture
• Create digital assets and managed content calendars across platforms
• Coordinate influencer partnerships and media outreach to support launches and community events
• Monitor performance and adjust strategies to boost engagement and reach

• Deliver high-quality service in fast-paced environment
• Maintain team workflow and assist with inventory and store organization
• Promoted store promotions and incentive programs to increase overall sales revenue

• Advised customers on styling and assisted in sales and cashier operations.
• Balanced customer service and back-of-house organization.
• Managed the store's social media