Cassidy Rase Gruber
Charlotte,NC
Summary
Technical Product Manager with extensive experience leading cross-functional initiatives in API-driven platforms and SaaS solutions. Achieved 40% gains in operational efficiency and enhanced technology adoption by 30%. Expertise in agile product development, user-centered design, and strategic roadmap execution.
Overview
8
8
years of professional experience
Work History
Senior Product Manager, Founding Product Manager
Effodio
Charlotte, NC
07.2025 - Current
- Owned product strategy, roadmap, and delivery for machine learning-driven infrastructure observability and root cause analysis platform, enhancing user insights and operational efficiency.
- Lead product development across infrastructure modeling, incident analysis, integrations, and AI-enabled workflows.
- Partner with customers and Solutions Engineering to translate enterprise needs and POV learnings into product priorities.
- Work closely with engineering and executive leadership to define requirements, prioritize investments, and drive execution in a fast-moving startup environment.
- Drove UX and workflow improvements that simplified complex infrastructure configuration and incident investigation, improving user satisfaction and reducing time to resolution.
Senior Technical Product Manager
The Washington Post (Arc XP)
Washington, DC
07.2022 - Current
- Led design and launch of a headless content delivery API, improving platform content delivery efficiency by 40% and creating a new SaaS revenue stream.
- Managed API integration initiatives to enhance platform extensibility, contributing to 30% growth in active user adoption.
- Partnered with Engineering, Design, and Sales teams to reduce client onboarding time by 60%, enhancing customer satisfaction.
- Conducted competitive market research to inform product improvements, leading to 30% increase in technology adoption.
- Directed strategic repositioning of CMS offerings, aligning marketing and engineering efforts to target new market segments.
Technical Product Manager
The Points Guy (Red Ventures)
Austin, TX
08.2021 - 07.2022
- Defined and managed product roadmaps for loyalty and rewards platform APIs, driving user engagement and adoption.
- Partnered with engineering teams to prioritize feature development aligned with KPIs and business objectives.
- Developed and launched API-driven features that optimized loyalty programs, improving user experience.
- Presented product strategies and feature launches to executives, achieving cross-team alignment and stakeholder buy-in.
Technical Business Analyst | Engineering Consultant
Levvel (Acquired by Endava)
Charlotte, NC
01.2021 - 08.2021
- Bridged technical teams and business stakeholders to translate user needs into scalable enterprise solutions.
- Led backend development initiatives focused on platform scalability, usability, and customer value.
- Defined success metrics and implemented iterative feedback loops to optimize product delivery.
Software Engineer
Red Ventures
Charlotte, NC
08.2018 - 12.2020
- Built and maintained machine learning pipelines supporting business analytics and customer segmentation.
- Designed and developed RESTful APIs, enabling streamlined data integration across internal systems.
- Contributed to data-driven marketing initiatives by creating customer segmentation tools enhancing targeting strategies.
Education
Bachelor of Science - Business Administration
Louisiana State University- Alexandria
Full-Stack Development Training -
Red Ventures Internal Tech Academy
Charlotte, NCSkills
- Product Strategy & Roadmap Execution
- API Product Management & Platform Solutions
- Agile Development (Scrum, Kanban)
- Cross-Functional Collaboration & Leadership
- Customer Feedback Integration & User Research
- Competitive Analysis & Market Research
- Technical Feasibility Analysis
- Executive Stakeholder Communication
Accomplishments
- Delivered a new headless content delivery API at Arc XP, resulting in a 40% efficiency boost and new revenue streams.
- Spearheaded onboarding improvements that reduced time-to-value for new clients by 60%.
- Led competitive analysis and strategy repositioning efforts, driving a 30% increase in technology adoption.
- Successfully launched cross-functional platform initiatives, improving engagement metrics across target segments.
Timeline
Senior Product Manager, Founding Product Manager
Effodio
07.2025 - Current
Senior Technical Product Manager
The Washington Post (Arc XP)
07.2022 - Current
Technical Product Manager
The Points Guy (Red Ventures)
08.2021 - 07.2022
Technical Business Analyst | Engineering Consultant
Levvel (Acquired by Endava)
01.2021 - 08.2021
Software Engineer
Red Ventures
08.2018 - 12.2020
Bachelor of Science - Business Administration
Louisiana State University- Alexandria
Full-Stack Development Training -
Red Ventures Internal Tech Academy