Summary
Overview
Work History
Education
Skills
Timeline
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Cassidy Grace McSorley

Madsion,WI

Summary

Solution oriented sales professional with over $500,000 sold into a big box retailer space looking for a challenging position with potential growth. Strategic and result driven, with strong communications skills, and history in successful partnership alliance.

Overview

3
3
years of professional experience

Work History

Territory Sales Lead

Hershey
08.2021 - Current
  • Built and maintained consultative business relationships with 19 retail clients (e.g Woodmans, Walmart, (Kroger) Pick n’ Save, Hy-vee) in the Madison, Wisconsin area to develop and execute a detailed action plan to improve sales based on analytics and best practices.
  • # 1 in total overall growth in Topline Sales on the Milwaukee Team in 2022 which grew volume by 16%.
  • Worked closely with market level Walmart operations to sell over $120,000 in front end products.
  • Top 50 Territory Sales Representative in the country for Halloween Sales with a 14% growth within overall Walmart with over $300,000 in sales.
  • Led the Milwaukee office when it came to developing strategies aimed to improve the overall execution of customer specific promotions.
  • Educated store leads and high level retail management on upcoming new products by presenting seasonal catalogs and surveys.
  • Sold in and created seasonal orders based on trend analysis, store goals, and movement reports.

Founder & Leader

Hershey TSL Women's Group
09.2022 - Current
  • Lead and created meetings based on shared experiences and common goals.
  • Networked with leadership within Hershey to connect with strong female speakers that shared the goal to inspire women.
  • Grew this group from 4 women on my team to 20 women across other retail teams.

Social Media and Account Manager Intern

Shoptiques
01.2021 - 08.2021
  • Managed and created social media posts for different boutiques on their Instagram, Facebook, and Pinterest.
  • Analyzed relevant market research which led to multiple recommendations of leads for the sales department.
  • Used photoshop to help design and update boutique websites and app store applications.
  • Submitted written daily and weekly activity reports that directed account changes and successes for different boutiques.

Event Coordinator

Emmi D Salon Spa
10.2020 - 11.2020
  • Coordinated an event that was driven by customer service and experience to market the salon to other customers in the area.
  • Developed and recommended a collaborative strategy aimed to improve the overall effectiveness and flow of events with the nearby businesses who participated.
  • Managed and created social media posts to directly contact the store’s customers to attend events.
  • Attracted over 50 new customers that were added to email marketing list which led to 4 new clients.

Education

Bachelor of Science - Retailing And Consumer Sciences; Art History

University of Arizona
Tucson, AZ
05.2021

Fashion Event Planning Confidential

Fashion Institution of Technology
New York, NY
07.2019

Skills

Software: Adobe XD, Adobe Photoshop, Canva, Microsoft Office Suite, Shopify, Social Media, Google Suite, IRI Topline Report, and Tableau

Timeline

Founder & Leader

Hershey TSL Women's Group
09.2022 - Current

Territory Sales Lead

Hershey
08.2021 - Current

Social Media and Account Manager Intern

Shoptiques
01.2021 - 08.2021

Event Coordinator

Emmi D Salon Spa
10.2020 - 11.2020

Bachelor of Science - Retailing And Consumer Sciences; Art History

University of Arizona

Fashion Event Planning Confidential

Fashion Institution of Technology
Cassidy Grace McSorley