Cassie Alane
Lakewood,CO
Summary
Head of Strategy–level leader with 15+ years of experience building, evolving, and scaling brand, digital, and communications strategies in agency and agency-adjacent environments. Proven expert in guiding multidisciplinary teams across brand strategy, digital strategy, content, social media, creator engagement, earned media, and measurement for technology, media, lifestyle, and creator-driven brands. Recognized for translating audience research and cultural insight into actionable strategy, shaping agency-wide strategic POVs, and partnering directly with executive clients on high-stakes brand and growth challenges. Highly effective communicator, mentor, and operator with a strong point of view on modern communications, internet culture, and the future of brand storytelling. Adept at leveraging AI and BI tools for enhanced analytics and strategic decision-making.
Overview
22
22
years of professional experience
Work History
Founding Advisor, Brand Strategy & Growth
Lucia
, Remote
11.2025 - Current
- Advise leadership on brand strategy, narrative development, and communications positioning for an early-stage technology platform.
- Define audience segmentation, messaging frameworks, and content strategy to support go-to-market initiatives.
- Provide strategic guidance across digital presence, thought leadership, and creator-focused storytelling.
- Operate as a senior strategic counselor in ambiguous, fast-moving environments, leveraging a strategic approach to provide guidance.
SVP, Creator Marketing Solutions
Raptive
New York, New York (remote)
03.2024 - 11.2025
- Led strategic direction for audience growth, engagement, and brand development for 100+ global food and lifestyle creators, operating as digital-first media brands.
- Oversaw integrated marketing programs spanning content, social media, email, CRM, affiliate, and community platforms.
- Served as executive-level strategic advisor to clients, translating business objectives into cohesive brand and communications strategies.
- Built, mentored, and retained high-performing strategy and growth teams, fostering leadership and mentorship.
- Developed scalable strategic frameworks adopted across categories, platforms, and client portfolios, demonstrating creativity and a strategic approach.
VP, Creator Brand Marketing
Raptive
New York, New York (remote)
01.2020 - 03.2024
- Launched and led the company’s first full-service audience growth and marketing offering, acting as lead strategist and internal champion.
- Defined the strategic methodology across brand positioning, content strategy, channel mix, and analytics, utilizing BI tools for insights.
- Helped creators evolve into distinct, ownable digital brands with strong voice, identity, and community.
- Regularly presented strategy recommendations to executive stakeholders and client leadership teams, demonstrating strong communication skills.
Executive Director, Digital Membership Development
Active Interest Media
Boulder, CO
11.2018 - 12.2020
- Led brand, digital, and audience strategy for multiple consumer lifestyle brands, driving brand communications.
- Oversaw content strategy, social media, influencer partnerships, email, and community development.
- Built integrated storytelling programs that increased engagement, loyalty, and brand affinity.
- Used audience research and analytics to inform strategy, messaging, and content prioritization.
- Acted as a connective leader across editorial, marketing, product, and technology teams, building relationships.
VP, Digital Audience Development
Putman Media
Chicago, IL (Remote)
01.2018 - 12.2018
- Led digital and content strategy for B2B and technology-focused brands.
- Developed audience-first content frameworks aligned with brand authority and lead generation goals.
- Improved measurement and reporting to connect storytelling with business outcomes, utilizing analytics.
Executive Director, Audience Development
5280 Media
Denver, CO
03.2014 - 01.2018
- Built and led the Audience Development and Digital Strategy practice from the ground up, demonstrating leadership.
- Owned brand growth, content distribution, social strategy, and digital monetization across five consumer brands.
- Partnered closely with editors, designers, and creative teams in a highly integrated environment.
- Increased subscriptions by 40% and improved renewal rates by 20% through audience-centric strategy.
Associate Publisher, Digital Media & Audience Deve
5280 Media
Denver, CO
01.2004 - 03.2014
- Led long-term growth of print and digital subscription businesses, developing deep expertise in acquisition, retention, and monetization.
- Built foundational capabilities in consumer insights, CRM, and performance analytics.
Education
Bachelor of Science - Journalism And Mass Communication
Radford University
Radford, VASkills
- Brand Strategy & Positioning
- Communications Strategy & Messaging
- Architecture Digital Strategy
- Audience Research
- Content & Editorial Strategy
- Social Media & Online Culture
- Creator & Influencer Strateg
- Analytics & Insights (BI)
- Agency Leadership
- Team Coaching and mentoring
- New Business Strategy
Timeline
Founding Advisor, Brand Strategy & Growth
Lucia
11.2025 - Current
SVP, Creator Marketing Solutions
Raptive
03.2024 - 11.2025
VP, Creator Brand Marketing
Raptive
01.2020 - 03.2024
Executive Director, Digital Membership Development
Active Interest Media
11.2018 - 12.2020
VP, Digital Audience Development
Putman Media
01.2018 - 12.2018
Executive Director, Audience Development
5280 Media
03.2014 - 01.2018
Associate Publisher, Digital Media & Audience Deve
5280 Media
01.2004 - 03.2014
Bachelor of Science - Journalism And Mass Communication
Radford University