CASSIE BERGER
St Louis,MO
Summary
Accomplished, relationship-driven sales professional offering over 15 years of progressive industry experience. Proven track record in cultivating sales and building business through creating and maintaining strong relationships, implementing creative marketing and sales strategies, and assessing / establishing key campaign initiatives.
Well-versed in securing strategic alliances by effectively communicating with key accounts and prospects. Extensive knowledge of industry standards, accepted practices, and requirements. Possesses strong leadership skills, adept in coaching teams to exceed sales goals.
Demonstrated success in developing relationships with key clients and expanding business opportunities. Notable impact in past roles includes driving revenue growth and improving overall team performance.
Overview
14
14
years of professional experience
Work History
Vice President of Strategic Relationships
Continua Interiors
St. Louis, MO
06.2024 - Current
- Reviewed reports from functional areas to assess progress towards organizational goals.
- Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
- Advised senior executives on approaches for resolving complex issues impacting operations.
- Implemented strategic offerings to enhance company's suite of products and services.
- Analyzed market trends to identify opportunities for growth within existing markets or new ones.
- Drove revenue by cultivating successful client relations.
- Created effective communication strategies between management team members and employees at all levels of the organization.
- Developed and executed strategic plans to support the vision of the organization.
Sr. Regional Sales Manager
Shure, Inc.
Chicago, IL
10.2018 - 06.2024
- Lead a team of independent manufacturer’s representative organizations by establishing strategic plans to achieve annual sales quotas for each product line
- Measured representative performance using key performance indicators, coached team on adding value and customer experience with the brand
- Developed a detailed knowledge of key accounts and maintained personal contacts with key dealers
- Reviewed key dealer programs in regards to performance versus goal, identified areas of concern and success, and proposed action plans to improve performance
- Worked closely with the Channel Marketing team in the systems vertical to increase meaningful exposure of Shure products and the Shure brand
- Monitored territory profit margins, and planned accordingly to meet or exceed division objectives
- Developed and implemented an effective schedule of sales meetings, promotional and product planning, trade shows, clinics, business meetings and collaborative efforts cross functionally
- Planed and monitored expense budgets according to fiscal year objectives
- Worked on corporate software project to design workflow for processing Software sales
- Worked with Salesforce team to develop lead generation tool and criteria and the Sales cloud platform
Channel Marketing Manager
Shure, Inc
Niles, IL
10.2016 - 10.2018
- Developed and executed marketing communication strategies for launching new and existing products
- Applied technical knowledge and industry experience in implementing strategic marketing and sales initiatives
- Maintained and created relationships with key accounts, successfully improving brand awareness
- Developed and encouraged the success of new platforms such as the Pro Portal and product advisory boards
- Created marketing tools such as the marketing request form and online case study submittal form, encouraging more active and successful case study development
- Worked closely with Shure Audio Institute and Shure Applications on determining and creating training materials
- Worked with Salesforce Consultant company and internal Shure team to design and implement the Salesforce Marketing Cloud
Design Consultant
Conference Technologies, Inc
Saint Louis, MO
10.2015 - 10.2016
- Successfully cultivated new business
- Generated recurring revenue through managed services
- Designed signal flows for new system integration
- Improved opportunity margin through executive summary approach
- Managed 5-10 person integration teams in the design, specification, implementation, and service of opportunities
- Managed Key Accounts and improved relationships
- Created and processed jobs into CRM
- Made sure all ideas were unique and proposed several options to clients suitable to unique needs and requirements
- Worked with other contractors for successful project completion, including General Contractors, IT departments, and Architects
Sales Representative
Audio Video Associates, Inc
Saint Louis, MO
01.2011 - 11.2015
- Successfully managed accounts and increased sales
- Developed new marketing strategies which were successfully implemented resulting in significant organizational growth
- Improved relationships with existing accounts and secured prospects
- Surpassed sales quotas and received manufacturer recognition for creative marketing and sales approach
- Established and serviced accounts in assigned territory
- Demonstrated products at customer locations, answering questions and redirecting objections to close deals
- Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products
- Followed up after sales to assess satisfaction and identify ongoing requirements
- Cross-sold additional products and services to purchasing customers
Education
University of Missouri
Skills
- Prospecting & Lead Campaign Development
- Customer Service
- Sales Software: Salesforce
- Account Management
- Microsoft Excel/Office/PowerPoint/Outlook
- Business Development
- Competitive Market Analyzation
- Audio Visual Design
- Proposal generation
- Quickbooks
- Strategic marketing
- System integration implementation
- B2B and B2C sales
- After sales support
- On-site product demonstrations
- Pipeline management
- Sales coaching
- Sales quota management
- Presentations and public speaking
Affiliations
Avixa Leadership Search Committee
Timeline
Vice President of Strategic Relationships
Continua Interiors
06.2024 - Current
Sr. Regional Sales Manager
Shure, Inc.
10.2018 - 06.2024
Channel Marketing Manager
Shure, Inc
10.2016 - 10.2018
Design Consultant
Conference Technologies, Inc
10.2015 - 10.2016
Sales Representative
Audio Video Associates, Inc
01.2011 - 11.2015
University of Missouri
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