Cassie Bringhurst

Content Creation & Innovation:

• Launched Threads, FB group for customers, seller-facing IG, and Youtube Shorts
• Researched Social trends, algorithm updates, and new platforms to pivot strategy; presented results to Senior Leadership Team

Marketing Strategy - Development & Execution:

• Developed new Social and Brand KPI's and strategy for Jane's re-brand
• Partnered with Director of Brand to re-launch Jane's Social Platforms
• Used Social Listening Tools to track customer sentiment and identify emerging trends
• Increased overall engagement rate by 3%

Data Analysis:

• Created Social Performance reports and summaries; made adjustments based on data
• Utilized Google Analytics to produce post-campaign reports for Senior Leadership Team

Collaboration - Internal & External:

• Coached sellers on how to grow Social Platforms
• Partnered with Influencers to create content
• Launched Brand Ambassador Program

Management:

• Managed team of Social Media Specialists
• Mentored student Intern

Content Creation & Innovation:

• Established and hosted FB & IG Lives and shopping events
• Launched TikTok and Implemented Reels

Marketing Strategy - Development & Execution:

• Owned platform strategy to deliver on overall social, content, and Influencer goals as established by Marketing Director
• Created video and content strategy for Social Platforms

Data Analysis:

• Developed YOY, forecasting, and campaign reports
• Tracked GMV and other key KPI's to evaluate holiday campaign performance

Collaboration - Internal & External:

• Worked closely with Meta to run Alpha & Beta tests for their Social Commerce programs
• Served as main point of contact for Janes sellers for marketing purposes
• Executed Community Management: replied to comments and DM's to build a community based on engagement

Content Creation & Innovation:

• Created FB ads + reports
• Developed concepts for new campaigns, platform strategies, and style guides
• Wrote Social copy and contributed to blog content
• Created templates for different platforms, originated posts and memes, incorporated IG filters & stickers, generated and edited video

Collaboration - Internal & External:

• Brainstormed Blog content with team
• Managed content calendar
• Moderated Social Media platforms

Content Creation & Innovation:

• Created new product spotlights that improved Reach by 50%
• Developed Social Style Guides and outlined monthly color schemes based on featured products
• Styled Photoshoots

Marketing Strategy - Development & Execution:

• Developed concepts and launched marketing campaigns
• Incorporated multiple Social strategies into International Grand Convention: live Tweeted, captured event images, kept all channels up-to-date, designed swag, oversaw giveaways

Collaboration - Internal & External:

• Worked with Blog team to write copy and align Blog and Social posts and scheduling
• Maintained relationships with other departments
• Established relationships with outside businesses and Social Media Influencers, including Utah Royals Soccer Team and Jena Dewan.

Content Creation & Innovation:

• Started as Intern; hired on contract basis at conclusion of Internship
• Filmed and edited video
• Designed memes, animated GIFs

Content Creation & Innovation:

• Designed ads for websites, magazines, and in-store
• Assisted with cover images

Marketing Strategy: Development & Execution:

• Worked on e-mail marketing campaigns and coded e-mail outlines
• Organized book launches and signing events

Collaboration - Internal & External:

• Maintained relationships with authors and Influencers, including Brandon Mull
• Managed booth at Comic Con in Salt Lake City