Cassie Dains
Gardner,KS
Summary
Goal-oriented professional with reputation for consistently delivering timely, impactful activities. Recognized for collaborative approach and driving measurable results through effective teamwork, communication and adaptability. Prepared to bring years of progressive experience and take on a challenging position with the opportunity make a lasting impact on company, team and customer success.
Overview
25
25
years of professional experience
Work History
Senior Lead Marketing Manager, Wholesale
Lumen Technologies
01.2018 - 01.2025
- Directed marketing initiatives for wholesale strategic, international, and emerging customers, involving plan formulation, execution, and liaison between sales, customers, and vendors.
- Managed $250K budges, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Orchestrated trade shows and corporate events, nurturing customer relationships worth $4B and generating potential revenue opportunities of $2.2M through strategic event execution.
- Oversaw wholesale website and collateral, ensuring compliance with legal, regulatory, and brand guidelines.
- Coordinated cross-functional teams on special projects and communications focused on sales contests, process improvements and customer appreciation.
Manager, Sales Operations, Wholesale
Lumen Technologies
05.2017 - 01.2018
- Identified and executed initiatives with sales leadership to translate strategies into actionable programs.
- Cross-trained employees to maximize team agility and performance by streamlining workflows, identifying bottlenecks and implementing solutions.
- Managed team of 11 in sales analytics, forecasting, and budget development.
- Coordinated sales compensation and rules of engagement to ensure policy compliance.
Marketing Manager, Wholesale
Lumen Technologies
07.2006 - 05.2017
- Executed comprehensive marketing communications and events tailored to targeted Wholesale segments.
- Managed all logistics for sales conferences, trade shows, sponsorships, and tailored C-Level events. Scouted venues and negotiated contracts to secure optimal locations. Planned activities and managed invitations and registrations efficiently. Directed staff management to ensure seamless conference operations.
- Oversaw $629K budget to ensure optimal financial management.
- Managed customer contact database issuing product, marketing, pricing, and regulatory notices daily.
- Developed and managed training needs for sales and managed Wholesale website.
Sr. Product Manager, Wholesale Markets
Sprint Corporation
06.2000 - 07.2006
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product roadmaps and product development aligning with company goals and ensuring timely delivery of key project features.
- Facilitated contract negotiations, service implementation, billing operations, and revenue assurance for multiple products including toll free, calling name, portability and directory services supporting revenues of $80M/yr.
Education
Bachelor of Science - Journalism
University of Kansas
Lawrence, KSSkills
- Sales enablement
- Marketing program management
- Vendor relations
- Communications
- Decision-making
- Budgeting and allocation
Awards
Winner 2007 EMBARQ Chairman’s Club; 2008 Accelerated Management Development Program; past member Emerald City Toastmasters, past member The American Marketing Association and Women Empowered.
Timeline
Senior Lead Marketing Manager, Wholesale
Lumen Technologies
01.2018 - 01.2025
Manager, Sales Operations, Wholesale
Lumen Technologies
05.2017 - 01.2018
Marketing Manager, Wholesale
Lumen Technologies
07.2006 - 05.2017
Sr. Product Manager, Wholesale Markets
Sprint Corporation
06.2000 - 07.2006
Bachelor of Science - Journalism
University of Kansas
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