Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Cassie Gauna

Hutto

Summary

Dynamic Area Market Executive with a proven track record at Compassus, driving organizational growth through strategic planning and data analytics. Expert in budget management and relationship building, achieving a remarkable retention rate of under 1% turnover. Skilled in community engagement, fostering collaboration to enhance healthcare access and service delivery.

Overview

11
11
years of professional experience

Work History

Area Market Executive

Compassus
07.2017 - Current
  • Strategic Leadership & Organizational Growth: Led the transformation of a regional healthcare program from fewer than 10 patients to nearly 175 by designing and executing strategic plans that expanded both service offerings and market presence. This required understanding community needs, setting clear goals, and adapting quickly to market shifts.
  • Financial Oversight & Budget Management: Managed multimillion-dollar budgets and collaborated with financial teams to ensure fiscal responsibility, cost optimization, and alignment with organizational goals. Applied strategic financial planning practices to ensure sustainability, track expenses, and reallocate resources to areas of high impact, all while meeting growth targets.
  • Public Administration & Stakeholder Engagement: Cultivated relationships with local leaders, healthcare executives (including partners at Ascension and HCA), and various stakeholders, ensuring effective collaboration between public, private, and nonprofit sectors. Regularly presented reports to leadership and community partners to keep them informed on progress and strategic initiatives.
  • Human Resource Management & Employee Retention: Led a diverse team, emphasizing professional development and fostering a positive work culture, which resulted in a retention rate of under 1% turnover in the past two years. Effectively managed talent acquisition, training programs, and staff morale in a high-demand industry.
  • Policy Development & Compliance: Directed the development and enforcement of policies that adhered to local, state, and federal regulations. This ensured that the hospice program remained in compliance while adapting to changing healthcare legislation and community needs.
  • Public Relations & Community Outreach: Developed and executed community engagement programs, designed to increase awareness of hospice services while building trust and collaboration with key community organizations. Partnered with local governments to advocate for access to healthcare and expand service areas.
  • Data-Driven Decision Making: Continuously monitored key performance indicators (KPIs) related to service usage, growth metrics, and financial performance. Used data insights to inform decision-making, adjust strategies, and meet public health and community development goals.
  • Crisis Management & Problem Solving: Quickly adapted and responded to challenges such as budget shortfalls, staffing issues, or shifts in local health trends. Identified and implemented solutions that minimized disruption while maintaining the quality of services.

Marketing Liaison

HealthSouth Rehabilitation
04.2014 - 07.2017
  • Stakeholder Relationship Management: Served as a primary liaison between HealthSouth Rehabilitation and healthcare providers, community partners, and local government agencies, ensuring seamless communication and collaboration in delivering rehabilitation services.
  • Community Outreach & Engagement: Organized and led outreach efforts to increase awareness of rehabilitation services, building strong partnerships with local healthcare professionals and community organizations to promote patient referrals and community health initiatives.
  • Program Coordination & Support: Coordinated between clinical teams and external stakeholders to ensure alignment of service offerings with community needs. Assisted in developing tailored rehabilitation programs that addressed specific local health concerns.
  • Strategic Development: Contributed to the development of strategic plans for program expansion, leveraging local demographic data to identify growth opportunities and better meet the rehabilitation needs of underserved populations.
  • Advocacy & Education: Advocated for patient care and quality rehabilitation services, educating community members, healthcare providers, and stakeholders on available services and benefits.
  • Quality Improvement & Compliance: Worked with regulatory bodies and local agencies to ensure compliance with healthcare standards and regulations, while also contributing to continuous improvement efforts to enhance patient care and service delivery.
  • Cross-Functional Collaboration: Collaborated with multidisciplinary teams, including healthcare providers, administrators, and local leaders, to foster effective decision-making and maintain the quality of services within HealthSouth Rehabilitation's offerings.

Education

High School Diploma -

Linn-Mar Highschool
Cedar Rapids, IA
05-2011

Skills

  • Data analytics
  • Time management
  • Community engagement
  • Budget preparation
  • Critical thinking skills
  • Team collaboration
  • Relationship building
  • Strategic planning
  • Administration strength

Timeline

Area Market Executive

Compassus
07.2017 - Current

Marketing Liaison

HealthSouth Rehabilitation
04.2014 - 07.2017

High School Diploma -

Linn-Mar Highschool

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Cassie Gauna