Summary
Overview
Work History
Education
Skills
Timeline
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Cassie Kearns

Cassie Kearns

Cibolo,Texas

Summary

Dynamic and results-driven Director Sales with over 10 years of experience leading high-performance sales teams and driving business growth in competitive markets. Proven track record of developing and executing innovative sales strategies, optimizing field operations, and expanding market share. Skilled in building strong client relationships, leading cross-functional teams, and managing multi-million dollar sales pipelines. Adept at leveraging data-driven insights to enhance sales performance, increase profitability, and exceed company targets. A passionate leader with a focus on mentorship, team development, and delivering consistent, scalable revenue growth.

Overview

21
21
years of professional experience

Work History

Director of Field Sales

Bonide LLC
01.2024 - Current
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
  • Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
  • Rebuilding divisions through strategic leadership and restructuring.
  • Lead the development and execution of sales strategies to drive revenue growth and expand market share.
  • Manage and mentor a high-performing Regional Sales Managers and TSM's, setting performance goals and ensuring team alignment with company objectives.
  • Build and maintain relationships with key clients, partners, and stakeholders to foster business growth.
  • Oversee budgeting, forecasting, and resource allocation to maximize profitability and optimize sales operations.
  • Collaborate with marketing, product development, and customer service teams to create cohesive business strategies.
  • Analyze sales data, market trends, and competitive activity to adapt strategies and ensure sustained growth.
  • Establish and maintain sales reporting systems to track performance metrics and provide insights for executive leadership.

National Sales Manager Pro Turf and Forage

BARENBRUG GRASS SEED
01.2022 - 01.2024
  • Developed business through distribution sales for US and Canada, overseeing 50 million in yearly revenue
  • Develop and implement the overall company sales strategy and sales plans in alignment with the organization's goals and objectives
  • Manage the day-to-day operations of the sales department, overseeing 7 sales reps thought the US
  • Set sales targets, quotas, and revenue goals for the sales team
  • Monitor and analyze P&L, sales metrics, including KPIs to evaluate team and individual performance
  • Implement effective sales forecasting and pipeline management processes
  • Collaborate with the marketing and department to develop sales and marketing strategies that generate leads and drive sales
  • Build and maintain strong relationships with key clients, partners, and stakeholders
  • Develop and manage the sales department's budget, ensuring efficient allocation of resources
  • Analyze data to make informed decisions and adjustments to the sales strategy
  • Negotiate and close high-value deals with key clients and partners

Sales Manager Pro Turf and Forage

BARENBRUG GRASS SEED
01.2012 - 01.2022
  • Develop and implement a territory sales plan that aligns with the company's sales goals and objectives
  • Define and segment the territory to prioritize sales efforts and target potential clients
  • Monitor market trends, competitive activities, and industry developments within the territory
  • Develop and execute effective sales strategies to achieve revenue and growth targets
  • Identify and pursue new business opportunities, partnerships, and customer segments

Regional Director of Sales

Sanco Industries
01.2007 - 01.2012
  • Visit key accounts throughout the United States to maintain business relationship and sales growth
  • Communicate and deal directly with distributors, retail stores, and professional end users
  • Develop/manage strategic company goals and departmental strategies
  • Manage budget and quarterly goals
  • Deliver presentations to key accounts on products and for sales training
  • Develop key marketing and sales programs for product lines
  • Increased sales and new business within the company over 50%
  • Helped develop websites, new packaging, support material and press releases
  • Coordinated tradeshow and booth set up
  • Develop new products and product launches

Marketing and Sales Associate

Spectrum Brands/United Industries
01.2004 - 01.2007
  • Assist customers with information/support on tech, products and hobbyist issues
  • Assist with strategic marketing projects, ensuring that project is staying on track with implemented timelines
  • Provide research and develop tech information as content for website, support material and new packaging development
  • Supplied copy for new packaging, support materials, web site, and press releases
  • Coordinate and assist in preparations of presentation materials/mockups
  • Manage trade shows/open house marketing needs including booth, booth layouts, signage, and support materials
  • Work with vendors on print and promotional items, booth equipment and other support material for marketing and sales
  • Conduct sales/marketing presentations for product training and sales support
  • Evaluate competitor and market research within the industry
  • Spokesperson for general PR and media interviews
  • Provide sales support on customer order stats and sales support materials

Education

Bachelor of Science - Business, Marketing

University of Phoenix
San Antonio, Texas
01.2007

Skills

  • Deep understanding of the industry and market dynamics
  • Personable
  • Collaborative
  • Adaptable
  • Strategic Sales Leadership
  • Sales Team Development and Management
  • Revenue Growth and Market Expansion
  • Client Relationship Management
  • Sales Forecasting and Budgeting
  • Data-Driven Decision Making
  • Negotiation and Closing Deals
  • Cross-Functional Collaboration
  • Business Planning
  • Budget Development

Timeline

Director of Field Sales

Bonide LLC
01.2024 - Current

National Sales Manager Pro Turf and Forage

BARENBRUG GRASS SEED
01.2022 - 01.2024

Sales Manager Pro Turf and Forage

BARENBRUG GRASS SEED
01.2012 - 01.2022

Regional Director of Sales

Sanco Industries
01.2007 - 01.2012

Marketing and Sales Associate

Spectrum Brands/United Industries
01.2004 - 01.2007

Bachelor of Science - Business, Marketing

University of Phoenix
Cassie Kearns