Cassie Krusich
Hinsdale,IL
Summary
Results driven, people-focused, innovative problem solver & excellent collaborator. Skilled in the implementation of electronic health record (EHR) protocols and aligning benchmarks to drive improved patient outcomes. Adept at working with multidisciplinary teams to address complex unmet patient needs & challenges within both the hospital & private practice settings.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Senior Bone Health Ecosystem Lead
UCB, Inc.
Smyrna, GA
11.2017 - Current
- Collaborate with large health systems to systematically identify & quantify the negative impact that occurs when patient encounters to the system with low impact fractures due to underlying, undiagnosed Osteoporosis
- Align with organizational leaders (C-Suite, Quality & Safety, Population Health, Chief Multidisciplinary HCP’s & APPs to launch hospital wide strategy via Electronic Health Records (EHR) enhancements & establishment of KPI (Key Performance Indices) dashboards to monitor progression and proof of concept
- Present evidentiary support via AACE, BHOF, AAOS fracture guidelines to ultimately embed novel service line dedicated to Bone Health/Post Fracture protocols within the departments of Orthopedics, Rheumatology, Endocrinology & OBGYN
- Project-based lead during launch of new protocol implementation as well as surveillance of program progression to troubleshoot obstacles as they present with inter-team flow, proper utilization of new EHR algorithms & organization of proper patient cadence for initial diagnosis with supporting diagnostics
- (i.e., DEXA, TBS, Opportunistic CT, Blood serums) necessary to support ongoing diagnosis of chronic disease
- Lead on process execution with industry partner, Amgen, via the ONETEAM partners (Bone Director, District Manager, KAM, MSL)
- RESULTS & IMPACT: Creation of 47 new Bone Health/Post Fracture Clinic Service Lines & optimization of 19 incumbent programs in Midwest Territory
- (i.e
- Mayo Clinic, Northwestern Medicine, SSM Health System wide
- Leading to significant increase in treatment rates for targeted fragility fracture patients
- (Ranging from 55% to 311% compared to baseline metrics)
- Promoted to Senior Ecosystem Lead- Top 20% of team based on 3 years of MBO obtainment (7/2023)
- Quarterly Winner of Peer-to-Peer Award (Dec 2021, April 2022, July 2023).
Senior Aesthetic Nurse Injector
Dr. Michael Horn Center for Plastic Surgery (freelance)
Chicago, IL
11.2016 - Current
- Execute aesthetic procedures with goal to enhance the aesthetic appearance of patient via injectable botulinum toxin (Botox Cosmetic, Dysport) & dermal filler (Restylane, Juvéderm & RHA family portfolio)
- Conduct comprehensive consultation & assessment to understand patients treatment goals, medical history & expectations
- Develop personalized treatment plans based to execute treatment based on assessment
- Empower patients with a clear understanding of relevant risks vs benefits of each specific treatment
- Accurate & comprehensive documentation of patient treatments, dosage, tolerance & medical history via Nextech & Moderizing Medicine EHR platforms
- Collaboration with medical oversight, Dr
- Michael Horn (board-certified plastic surgeon) with both injectable patients & surgical candidates
- Practice patient confidentiality (HIPPA), safety standards (OSHA) & adhere to ethical standards in patient care.
ENT Clinical Surgical Specialist
Entellus Medical, Inc.
Chicago, IL
09.2016 - 11.2017
- Created & sustained elevated demand for unique ENT surgical portfolio that included XpreESS ENT balloon dilatation device, FIAGON, surgical navigation capital equipment, cold steel instrumentation & hemostatic nasal dressing in the hospital, ambulatory surgical center (ASC) & in office settings
- Cross-collaboration & influence with ENT Surgeons, Hospital purchasing executives, P&T Committee & supporting OR staff to utilize products for all available cases and to optimize patient surgical outcomes
- Consistent overachievement on quarterly & annual sales goals in highly competitive ENT surgical market
- Clinical lead on training of surgeons & first assist on proper set up of medical equipment and execution of each device to safely & successfully complete sinus balloon dilation in the operating room
- RESULTS & IMPACT: #1 in Midwest District in flagship product, Xpress ENT Balloon, Q3 2017, (137% growth over LY)
- 1 in Midwest District for Overall quota attainment, (102% Quota Attainment, Q3 2017).
Midwest Partner
ALPHAEON Corporation
Chicago, Midwest
06.2014 - 08.2016
- Executed comprehensive practice consulting to expand inter-office cash payor mix and enhance practice profitability to optimize P & L benchmarks
- Launch & pull -thru diverse product portfolio, Touch MD capital ex, nutraceuticals, medical grade skin care & ophthalmic medical device
- Introduction of first- in- industry, physician only e-commerce platform, SHOUT MD, to enable single physician practices to facilitate the exchange of medical information & leverage economies of scale allowing small private practices access to GPO pricing
- Successful Integration of novel financial instruments into the practice, Alphaeon Credit & Merchant Advocate to minimize third party expense for POS.
Senior Executive Business Development Manager
Allergan Medical
Chicago, IL
06.2006 - 07.2014
- Responsible for aggressive sales growth of BOTOX COSMETIC & product launches of JUVEDERM, VOLUMA & LATISSE, buy & build products
- RESULTS & IMPACT: Promotion to Senior Business Development Manager (BDM) due to consistent outstanding sales performance and peer recognition (5/09)
- Promotion to Executive BDM, 1 of only 16 out of 250 BDM’s chosen for consistent outstanding sales performance, peer recognition, business acumen & leadership
- Three-time Leadership Council Winner (Achievement of top 20% in country in quota obtainment in the U.S.) 2008, 2010 & 2011
- Midwest Regional Sales Trainer (2009-2011)
- Ranked #1 BDM in the country (Q4-2011,2013)
- Chosen to host & plan several ride-a longs with Executive stakeholders within the company to gain field perspective for future organizational strategic decisions & promotions
- (Allergan CEO, Divisional President, VP of SALES and varied Marketing Managers).
Aesthetic Territory Manager
Sanofi-Aventis
Chicago, IL
04.2004 - 02.2006
Dermatology Specialty Sales Territory Manager
Sanofi - Aventis
Chicago, IL
12.2001 - 04.2004
Education
Licensed Practical Nurse (IL) -
Illinois College of Nursing
Master of Business Administration - Public Health
Benedictine College
Bachelor of Science, Finance & International Business -
Kansas State University
Skills
- Building Collaborative Relationships
- Strategic Thinker
- Quick Study
- Decisiveness
- Change Management
- Creative Problem Solving
- Conflict Resolution and Teamwork
- Fluent in Health Informatics
- Dynamic Presentation Skills
- Patient Care and Education
- Workflow and Patient Management
- Electronic Health Records Management
Certification
- Population Health Academy, Thomas Jefferson University, 2018
- Advanced Fracture Liaison Certification BHOF, Formerly National Osteoporosis Foundation, 2019
- Certificate of Health Informatics, Johns Hopkins School of Medicine, 2022
- Strategic Healthcare Leadership Development, Cornell University, 2022
- Certified Electronic Health Records Specialist (CEHRS), NHA, 2023
Timeline
Senior Bone Health Ecosystem Lead
UCB, Inc.
11.2017 - Current
Senior Aesthetic Nurse Injector
Dr. Michael Horn Center for Plastic Surgery (freelance)
11.2016 - Current
ENT Clinical Surgical Specialist
Entellus Medical, Inc.
09.2016 - 11.2017
Midwest Partner
ALPHAEON Corporation
06.2014 - 08.2016
Senior Executive Business Development Manager
Allergan Medical
06.2006 - 07.2014
Aesthetic Territory Manager
Sanofi-Aventis
04.2004 - 02.2006
Dermatology Specialty Sales Territory Manager
Sanofi - Aventis
12.2001 - 04.2004
Licensed Practical Nurse (IL) -
Illinois College of Nursing
Master of Business Administration - Public Health
Benedictine College
Bachelor of Science, Finance & International Business -
Kansas State University