Cassie Masters
Cullman,AL
Summary
Highly organized and detail-oriented professional passionate about executing exceptional business plans that achieve established goals. Experience with planning, marketing, scheduling and coordinating, wide variety of both small-scale and large-scale businesses and events. Strong communicator and negotiator able to foster relationships with key customers, supervisors and vendors.
Overview
8
8
years of professional experience
Work History
Special Events Coordinator
Cullman Parks, Recreation, And Sports Tourism
10.2023 - Current
- Work directly with the Director of Special Events to create, develop, and coordinate all aspects of special event planning and execution.
- Assist with creation and management of budget for special events.
- Coordinate vendor application posting, opening, and closing and assist with vendor application review and consideration.
- Recruit, schedule, and coordinate with special events talent and performers.
- Coordinate with event vendors, ensuring timely and efficient communication, arrival, set-up and breakdown.
- Communicate with department supervisors and City of Cullman department heads on needs for special events.
- Purchase supplies and inventory and facilitate equipment rentals, as needed, for special events.
- Assist with programs in areas such as set-up/breakdown, program surveys, staff evaluation, purchasing supplies, overseeing programs, staff/volunteer, etc.
- Keep a positive and energetic attitude with patrons/attendees during special events and/or programs.
- Report any issues or incidents to the Director of Special Events and/or the programs coordinator.
- Maintain professional internal and external relationships in keeping with CPRST core values.
- Acts as a team member with other Parks and Recreation staff, embracing and supporting the vision and mission of the CPRST Board of Directors and the City of Cullman.
- Exhibit a high level of professionalism and ethics, working amicably with the Park Board, the Executive Director, Administrators, Personnel and Community.
- Exhibit proficiency in written and oral communication.
Marketing Specialist/Sales Associate
Playtime Playground Equipment
05.2023 - 10.2023
- Create product catalogues and brochures, update them when products change, or new products are added.
- Create, edit, and manage the company website and social media accounts.
- Create/design graphics and logos.
- Create and post promotional flyers as well as general flyers containing basic company and product information.
- Create and publish ads promoting sales.
- Create and publish ads promoting the business, considering the target market and adding certain filters to reach that market.
- Attend team meetings to pitch ideas for creating new ads such as what to promote at the current time, best graphics to use, most appealing, best ways to reach the target market, and maximize customer base.
- Social media and digital marketing.
- Make sales calls.
- Schedule sales appointments.
- Follow up with customers about their experience with our team, their purchases, and find out what held them back and what we could change if they did not purchase.
Cashier/Server/Bartender
Buffalo Wild Wings
05.2017 - 03.2023
- Managed and maintained bar.
- Trained new hires for all positions including host, cashier, bar, and back of house.
- Took inventory.
- Cash handling, accepting and processing cash and card payments.
- Customer service.
- Create an atmosphere of happiness and sense of
community. - Inform guests of specials and/or promotions, answer questions and make suggestions.
- Use up-selling techniques with every guest to enhance experience.
- Address guests’ concerns and issues and handle them in a way that will ensure the customers’ satisfaction.
Teller
Americas First Federal Credit Union
03.2018 - 08.2018
- Receive and process financial transactions, including deposits, withdrawals, and loan payments; sells consignment items, cashier checks and travelers checks to members; transfers amounts from member accounts as directed.
- Balance cash drawer and daily transactions, notifying Head Teller of any discrepancies.
- Post transactions to member accounts and maintain member records in accordance with all established credit union procedures and guidelines.
- Prepare Currency Transaction Reports and report
suspicious activity for Head Teller's review. - Welcome members and provide routine information concerning services and directs members to the appropriate department for specific information and service.
- Cross-sells Credit Union services.
- Perform a variety of miscellaneous tasks including
auditing, processing night drop and ATM deposits, and handling safety deposit rental income. - Cash handling.
- Customer service.
Receptionist/Office Assistant
Jim Burke Subaru
09.2015 - 12.2016
- Enhanced customer satisfaction by promptly addressing inquiries and providing accurate information.
- Streamlined front desk operations for increased efficiency by effectively managing phone calls, emails, and walk-in clients.
- Maintained a well-organized reception area with updated materials, contributing to a welcoming environment for visitors.
- Improved appointment scheduling system, reducing wait times and increasing client satisfaction.
- Created files for new customers.
- Handled filing of all customer files for the office.
- Ran and operated switchboard.
Education
Bachelor of Science - Business Management
Athens State University
Athens, AL04.2023
Associate of Applied Science - Business Administration
Wallace State Community College - Hanceville
Hanceville, AL04.2021
High School Diploma -
Mortimer Jordan High School
Morris, AL05.2017
Skills
- Registration Management
- Program Scheduling
- Food and Beverage Management
- Office Administration
- Event Planning
- Team Leadership
- Time Management
- Food Service Knowledge
- Digital Marketing
- Customer Service
- Event Coordination
- Scheduling
Timeline
Special Events Coordinator
Cullman Parks, Recreation, And Sports Tourism
10.2023 - Current
Marketing Specialist/Sales Associate
Playtime Playground Equipment
05.2023 - 10.2023
Teller
Americas First Federal Credit Union
03.2018 - 08.2018
Cashier/Server/Bartender
Buffalo Wild Wings
05.2017 - 03.2023
Receptionist/Office Assistant
Jim Burke Subaru
09.2015 - 12.2016
Bachelor of Science - Business Management
Athens State University
Associate of Applied Science - Business Administration
Wallace State Community College - Hanceville
High School Diploma -
Mortimer Jordan High School
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