Cassie noyes
lakewood,CO
Summary
Senior marketing executive with a track record of driving audience growth, digital transformation, and multi-channel marketing for media, lifestyle, and creator-driven brands. Proven record building high-performing teams, scaling products, and delivering measurable revenue and engagement results. Expertise in data-driven strategy, brand extension, and executive leadership.
Overview
11
11
years of professional experience
1
1
Certification
Work History
SVP, Creator solutions
Raptive
New York, New York
01.2020 - 11.2025
- Built and scaled Raptive’s first full-service creator marketing solution, establishing infrastructure, services, and a high-performing team supporting over 100 top creators in food, lifestyle, and entertainment.
- Directed strategic planning, innovation roadmaps, and communication frameworks, delivering thought leadership, and competitive advantage across brands.
- Led audience acquisition, engagement, and retention across email, social, and paid channels, achieving 120% year-over-year growth in pageviews and 90% subscriber growth, while doubling engagement per visitor.
- Cultivated meaningful connections with creators, earning trust that strengthened collaboration, and fueled community growth.
- Spearheaded major brand extensions and new digital products, expanding revenue streams, and deepening creator-audience engagement.
- Oversaw cross-functional teams integrating SEO, social media, YouTube, and analytics into unified, high-impact marketing campaigns.
- Built and mentored a high-performing marketing organization, fostering trust, accountability, and a culture of innovation and experimentation.
VP, Digital Memberships
Active Interest Media (Outside)
Boulder, CO
11.2017 - 12.2019
- Led multi-channel membership growth and renewal strategies for lifestyle and outdoor brands.
- Developed engaging membership benefits and digital products to enhance retention and revenue.
- Collaborated with senior leadership to establish KPIs and align membership strategies with brand goals.
- Managed membership team responsible for platform buildout, UI/UX optimization, and campaign execution.
- Tracked customer engagement metrics to refine offerings and support strategic initiatives.
- Negotiated partnerships with retailers and subscription services to broaden audience reach.
- Oversaw budgets, P&L, and performance dashboards to align with financial objectives.
VP, Audience Development
Putman Media
12.2016 - 10.2017
- Built and led a new Digital Audience Department, developing infrastructure, processes, and integrated marketing strategies for lead generation and audience engagement.
- Drove database growth and engagement for advertiser-driven campaigns, implementing KPIs and reporting frameworks for the CEO and CFO.
- Managed a team of eight digital marketers responsible for SEO, social media, video, blogs, and email campaigns to acquire, qualify, and engage leads.
- Partnered with sales teams to ensure campaign deliverables were met, optimizing segmentation, targeting, and creative execution.
- Recommended and implemented new marketing platforms (ESP, CDP, automation tools) to maintain a cutting-edge digital strategy.
Executive Director, Audience Growth & Digital Marketing
5280 Magazine
12.2014 - 12.2016
- Developed and executed an audience growth strategy across print, digital, e-newsletters, and social media, resulting in a 40% increase in conversions and a 30% year-over-year digital revenue growth.
- Created segmented, data-driven campaigns, increasing print/newsletter subscribers by 25% year-over-year and raising renewal rates 10% above the industry average.
- Partnered with retailers and ad teams to expand reach and revenue.
- Managed team operations, budgets, forecasting, and company-wide initiatives, while maintaining lean resources.
- Oversaw product launches, including new digital offerings and nine e-newsletters, driving engagement, and advertising opportunities.
Senior Director, Digital Media & Audience Development
5280 Magazine
Denver, Colorado
- Executed audience growth and retention strategies, enhancing subscriptions by 30%
- Launched 5280’s first unified consumer database, doubling email and special interest data capture.
- Contributed to the relaunch of 5280.com, growing digital revenue by 20%.
Education
Bachelor of Science - Journalism And PR
Radford University
Radford, VASkills
- Audience acquisition, engagement and retention
- Membership growth
- Digital product development
- Brand strategy
- Team leadership
- Cross-functional collaboration
- Strategic planning
- Data-driven decision-making
- Partnership development
- Omni-channel Campaigns
- Brand Extension
- Product Launches
- Executive Collaboration
- CRM/ESP Platforms
- Social Media Tools
Accomplishments
- Folio Magazine two-time Marketing Award Winner 2016, 2017
- Folio Magazine Audience Development All-Star 2018,
Affiliations
Annual Conference Chair - City and Regional Magazine
Board of Directors – AAMP (Association, Audience Marketing Professionals)
Events & fundraising committee - National MS Society
Events & fundraising committee – The Family Tree
Certification
Mapping Your Success, The Leadership Investment
References
References available upon request.
Timeline
SVP, Creator solutions
Raptive
01.2020 - 11.2025
VP, Digital Memberships
Active Interest Media (Outside)
11.2017 - 12.2019
VP, Audience Development
Putman Media
12.2016 - 10.2017
Executive Director, Audience Growth & Digital Marketing
5280 Magazine
12.2014 - 12.2016
Senior Director, Digital Media & Audience Development
5280 Magazine
Bachelor of Science - Journalism And PR
Radford University
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