Cassie Noyes
Lakewood,CO
Summary
VP-level marketing leader with 15+ years of experience building and scaling demand generation, content, and audience growth engines across ad tech, media, and creator platforms. Proven player/coach who builds and leads high-performing teams while remaining deeply involved in strategy, execution, and optimization. Known for driving sustainable growth through content-led marketing programs and data-driven experimentation.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Founding Advisor - Brand Growth & Strategy
Lucia
11.2025 - Current
- Advise leadership on brand positioning, demand generation strategy, and go-to-market execution for a creator-focused fintech platform
- Shape content, messaging, and growth frameworks to support adoption and long-term customer engagement
- Act as a hands-on strategic partner bridging brand, growth, and execution
SVP, Audience and Brand Marketing
Raptive
05.2024 - 11.2025
- Led demand generation and content-driven brand and growth strategies supporting 100+ top food and lifestyle creators
- Designed and implemented scalable frameworks across various channels, including content, email, social media, and partnerships, to drive audience engagement and revenue growth by 40%
- Designed and executed customized white glove services for high-performing creators, driving a 50% increase in audience.
- Built and managed high-performing, cross-functional marketing teams using a player/coach leadership model
- Partnered closely with product and revenue teams to align marketing strategy with creator success and platform growth
VP, Creator Marketing & Audience Solutions
Raptive
01.2020 - 04.2024
- Launched and scaled Raptive’s first service service audience growth and marketing solution to 100+ food and lifestyle creators increasing audience growth and engagement by 25% in the first year.
- Owned strategy, infrastructure, and execution for creator growth programs streamlining workflows and processes to deliver premium service to top creators.
- Built the team, services, and operating model that expanded creator audiences and monetization opportunities.
- Developed and implemented comprehensive content strategies to maximize adoption and optimize performance metrics.
Audience Development Consultant
Digital Rocket Engine
10.2018 - 10.2022
- Advised brands on audience growth strategy, testing, and digital channel optimization
VP, Digital Memberships
Active Interest Media (Outside)
11.2017 - 12.2019
- Built digital membership and community programs from the ground up across outdoor and food brands
- Owned acquisition, retention, engagement, partnerships, analytics, and revenue growth
- Led multi-channel demand generation across email, SEO, social, influencer, video, mobile, and OTT
- Increased member acquisition and revenue by 300% in the first year
VP, Audience Development
Putman Media
12.2016 - 10.2017
- Led audience growth strategy for B2B brands across food, pharma, and manufacturing sectors, focusing on industry-specific storytelling.
- Developed content and site features to bring users deeper into the funnel, enhancing engagement and brand loyalty.
Executive Director of Marketing Digital Engagement
5280 Publishing
12.2014 - 12.2016
- Built the audience development and digital marketing team from the ground up, establishing a strong brand presence.
- Owned subscription marketing and digital revenue across five distinct brands.
- Grew subscriptions by 40% and improved renewal rates by 20% through targeted marketing events and compelling content.
- Launched new consumer products that increased digital sales by 30%, demonstrating expertise in creative strategy and
Education
Bachelor of Science - Journalism And PR
Radford University
Radford, VASkills
- Demand generation strategy
- Content and editorial growth
- Ad tech and creator monetization
- Player, coach, team, leadership
- Lifecycle marketing (acquisition, engagement, retention)
- Marketing operations and analytics
- Cross-functional leadership
Affiliations
Board of Directors – AAMP (Association, Audience Marketing Professionals)
Events & fundraising committee - National MS Society
Events & fundraising committee – The Family Tree
Certification
Mapping Your Success, The Leadership Investment
Timeline
Founding Advisor - Brand Growth & Strategy
Lucia
11.2025 - Current
SVP, Audience and Brand Marketing
Raptive
05.2024 - 11.2025
VP, Creator Marketing & Audience Solutions
Raptive
01.2020 - 04.2024
Audience Development Consultant
Digital Rocket Engine
10.2018 - 10.2022
VP, Digital Memberships
Active Interest Media (Outside)
11.2017 - 12.2019
VP, Audience Development
Putman Media
12.2016 - 10.2017
Executive Director of Marketing Digital Engagement
5280 Publishing
12.2014 - 12.2016
Bachelor of Science - Journalism And PR
Radford University
References
References available upon request.
Education and Training
Radford University
B.S. Media/Public Relations