Cassie Uptmore
Bend,OR
Summary
Accomplished Senior Global Event Expert with over15 years of experience in global event strategy, planning, and execution. Proven success in delivering large-scale, high-impact events that align with organizational goals, enhance brand visibility, and drive business impact. Expertise in collaborating cross-functionally to ensure seamless execution, budget adherence, and risk mitigation across all aspects of event management, from vendor negotiation to stakeholder communication. Adept at leveraging event management tools such as Salesforce. 6Sense, HubSpot and more to streamline processes, track metrics, and present data-driven insights to senior leadership. Known for leading teams with a focus on innovation, creativity, and operational efficiency, while maintaining the ability to remain agile under pressure. Strong project management skills, exceptional communication, and a strategic mindset are key assets in fostering collaboration, scaling events, and ensuring brand consistency globally. Ready to contribute leadership, vision, and expertise to a Global Events team.
Overview
18
18
years of professional experience
Work History
Event Campaign Manager
Robbins Research International
11.2023 - 05.2024
- Developed and executed large-scale, high-impact event marketing strategies for Tony Robbins’ live and virtual events, including "Unleash the Power Within" and "Date with Destiny," reaching audiences of over 10,000 participants per event.
- Managed end-to-end campaign planning and execution, including digital marketing, email campaigns, paid media, and influencer partnerships, increasing event attendance by over 30% year-over-year.
- Collaborated with cross-functional teams, including sales, content, creative, and production, to align marketing strategies with event objectives, ensuring seamless execution and brand consistency across all channels.
- Utilized data-driven insights to optimize lead generation and attendee acquisition strategies, achieving a 20% increase in qualified leads and a 25% reduction in cost per lead (CPL) through targeted digital campaigns.
- Oversaw event logistics and operations, ensuring smooth coordination of venues, virtual platforms, and technology, enhancing the overall attendee experience and satisfaction.
- Implemented A/B testing and analytics to track campaign performance, refining messaging and creative elements to maximize engagement, conversion, and ROI.
- Led a team of marketing professional, providing direction, mentorship, and performance feedback, fostering a collaborative environment that drove high-impact results.
- Leveraged social media platforms and influencer marketing to build event buzz and expand Tony Robbins' online presence, increasing follower engagement by 40%.
- Streamlined post-event analysis and reporting, presenting insights and recommendations to senior leadership to inform future event marketing strategies.
Americas Marketing Director
FAREEYE
08.2020 - 09.2023
- Led the strategic planning and execution of all North America events, including industry conferences, trade shows, webinars, and client roundtables, driving brand visibility and customer engagement in the logistics and supply chain sectors.
- Spearheaded the development of event marketing campaigns that increased lead generation by 35%, optimizing multi-channel approaches including email, social media, and paid advertising.
- Managed a multi-million-dollar events budget**, ensuring cost-effective allocation of resources while delivering high-quality event experiences that exceeded ROI targets.
- Collaborated closely with sales and product teams to align event messaging with FarEye’s core offerings, resulting in a 40% increase in sales-qualified leads from event attendees.
- Negotiated and secured partnerships with industry organizations, thought leaders, and sponsors to expand event reach and enhance credibility, leading to increased attendee engagement.
- Directed a team of event planners and marketing professionals, providing leadership and guidance in logistics, creative strategy, and execution to ensure flawless event delivery.
- Introduced data-driven measurement frameworks to assess event performance, tracking key metrics like attendee satisfaction, lead-to-customer conversion, and pipeline impact, refining strategies for continual improvement.
- Expanded the virtual and hybrid event strategy during and post-pandemic, successfully transitioning in-person events to digital platforms and maintaining engagement levels, contributing to a 25% increase in event attendance.
- Built strong relationships with industry influencers and media outlets, leveraging them to enhance event promotion, drive thought leadership, and extend FarEye’s presence across key logistics markets.
- Played a pivotal role in event content curation, working with internal teams and external speakers to deliver compelling sessions and keynote addresses tailored to the needs of North American audiences.
Licensed Real Estate Advisor
COMPASS REAL ESTATE
01.2018 - 01.2022
- Advised and informed prospective clients on current market activities/conditions
- Demonstrated excellent negotiation skills and attention to detail resulting in 100 percent customer satisfaction
- Established and maintain a positive flow of communication with other agents, buyers and sellers, mortgage officers, title personnel and attorneys throughout the home buying and selling process.
CSM
FREEMAN
01.2016 - 01.2017
- Managed over 20 corporate clients and served as project manager for trade shows and corporate events
- Served as primary relationship manager and worked closely with clients through all stages of production, including budget management, vendor relations, logistics, strategy, invoicing and ROI evaluation
- Worked cross-functionally to see events and tradeshow booths through from inception to completion
- Served as Account Lead for Dr
- Pepper Snapple Group, managing SEC logistics, NAMA booth, and 7-Eleven Franchising Expo
- Worked in tandem with Account Executive to develop new business within clients’ event programs.
Sales Manager
GLOBAL EXPERIENCE SPECIALIST
01.2015 - 01.2016
- Manage sales of multiple GES lines of business to event planners and show organizers across the US and grow relationship and revenue opportunities within the Hilton Anatole
- Conceptualized and implemented a branding program within Anatole to broaden revenue streams
- Identified and pioneered the launch of an upgraded technology application that targets Hotel properties
- Surpassed initial sales goal by 75% within first 4 months.
Owner/Operator
CASSIE’S LLC
01.2010 - 01.2015
- Managed all operations for retail, wholesale and online gourmet popcorn and frozen yogurt business; oversaw all aspects of marketing, sales, client relations, strategy, product development, finance, manufacturing and distribution
- Conceptualized, created and opened Cassie’s Frozen Yogurt and generated $400K in revenues in the first year
- Established strategy and plans for retail and corporate sales channels
- Secured real estate for first location, developed product, and created operational infrastructure
- Established high profile distribution clients such as Allen Events Center, Texas Motor Speedway, Dallas Market Center, State Fair of Texas and Colleyville High School; personally initiated and closed all sales
- Established brand concept, packaging, store layout and design; developed and executed numerous in-store and online promotions; use Facebook, Foursquare, and extensive email marketing
- Established a frozen yogurt catering program in 2009 that contributes over 30% of revenues with higher profit margins; secured clients including Gateway Church, Texas Rangers Foundation and Governor Perry fundraiser
- Acquired assets of the failing Le Popcorn and Candy business in January of 2013; relocated, rebranded and re-launched as Cassie’s Gourmet Popcorn; developed programs to sell into catering, corporate, wholesale, retail and online segments: utilize social media, email marketing, public relations, promotions, events, and relationship management techniques
- Increased popcorn revenue 140% and profit 170% by developing a wholesale market, online presence and corporate gifting program and implementing effective cost control measures
- Developed wholesale accounts including Hudson News, MGM and Harper Direct catalogs
- Corporate accounts include Southwest Airlines, Exxon Mobil, Travelocity, Merrill Lynch and Deloitte.
Account Manager
FREEMAN
01.2006 - 01.2010
- Consistently produced over $4M in event revenue annually and was in top 10% of producers among over 30 account managers
- Clients included Salesforce.com, Lucas Films & Games, Starwood, Hilton, Marriott, Waldorf Astoria, Embassy Suites, Omni Hotels, and W Hotels
- Served as project manager for Hyatt’s $1M new exhibit, managing everything from design through booth debut
- Selected to lead the Feed the Children’s Story of Hope Exhibit.
Education
Bachelor of Science - Marketing
Washington University in St. Louis
St. Louis, MO08.2005
Skills
- Strategic Planning & Execution
- Event Logistics & Operations
- Data-Driven Decision Making
- Post-Event Analytics & Reporting
- Lead Generation & Pipeline Acceleration
- KPI Tracking
- Budget Management
- Competitor Research
- Event Marketing Strategy
- Teamwork and Collaboration
- Problem-Solving
- Attention to Detail
- Problem-solving abilities
- Multitasking
- Adaptability and Flexibility
- Goal Setting
Websites
Community Service
- Cancer Support Communities, Young Leadership Board
- Leadership Grapevine, Participant
- Young Entrepreneurship Academy, Instructor
Timeline
Event Campaign Manager
Robbins Research International
11.2023 - 05.2024
Americas Marketing Director
FAREEYE
08.2020 - 09.2023
Licensed Real Estate Advisor
COMPASS REAL ESTATE
01.2018 - 01.2022
CSM
FREEMAN
01.2016 - 01.2017
Sales Manager
GLOBAL EXPERIENCE SPECIALIST
01.2015 - 01.2016
Owner/Operator
CASSIE’S LLC
01.2010 - 01.2015
Account Manager
FREEMAN
01.2006 - 01.2010
Bachelor of Science - Marketing
Washington University in St. Louis
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