CASIMIR 'CAS' SPENCER
Communications/Public Affair’s Strategist
Los Angeles,CA
Summary
Experienced, driven, and accomplished communications and publicity professional with a wealth of experience at leading, high-profile companies. Proven track record in developing and implementing strategic communication plans to enhance brand visibility and drive business growth. Skilled in crafting compelling messaging and engaging content across various platforms, including social media, press releases, and corporate communications. Adept at building strong relationships with key stakeholders and managing media relations to secure positive coverage. Committed to delivering impactful results and exceeding organizational goals in the dynamic field of communications and publicity.
Overview
20
20
years of professional experience
Work History
Communications Executive (Contract)
NBC UNIVERSAL - UNIVERSAL STUDIO GROUP
07.2024 - 10.2024
- Enhanced visibility of Universal Studio Group projects through targeted promotion efforts.
- Managed publicity campaigns for various television and studio productions.
- Oversaw projects for platforms such as Peacock, UCP and NBC Network.
- Managed talent and publicity for NBC networks during Summer TCA's.
- Oversaw TCA schedule for Creator and Executive Producer, Kevin Abbott, including onsite press interviews.
- Guided EP through comprehensive interview preparation techniques.
- Led efforts in sourcing publicity opportunities for executive producers and BTL talent.
- Organized premieres and junkets for effective show promotion.
Vice President, Public Relations
RUBENSTEIN PUBLIC RELATIONS
01.2022 - 01.2023
- Managed executive reputations in Advocacy and Government sectors.
- Supported Managing Director in developing west coast operations.
- Led daily operations and served as a strategic communications adviser to corporate executives at Paramount Pictures and Warner Bros. Pictures
- Directed strategic communication efforts for multiple Paramount and WB film releases.
- Provided continuous consultancy to prominent television producers Marcy Carsey and Tom Werner for The Carsey-Werner Company.
- Directed strategic guidance to producers on campaign direction during high-profile trial of legacy cast member from 'That 70s Show.'
- Acquired exclusive interview with show's creators to enhance the trade agenda.
- Gained viewership of 1.7 million households within initial three days.
- Achieved higher-than-average millennial engagement in specific among adults 25 - 44 (Source: Samba TV).
Director, Communications
MRC ENTERTAINMENT
01.2020 - 01.2022
- Managed publicity budgets of $500k and upwards for awards shows, television productions, press days and red carpet events
- Managed press days, SMT's, junkets and photo shoots for talent connected to all MRC shows and productions
- Pitched all publicity for award show talent and productions
- Hired and managed unit photographers for MRC Television shows and select films
- Submitted talent for awards including: BAFTA, SAG, Emmys and Golden Globes
- Lead oversight on 'Streamy Awards,' 2020 and 2021 overseeing junior staff
- Events: Managed all logistics for the remote media room for all winning talent during the 'Golden Globes' pandemic run
- Supported in lead up to all Entertainment vertical led events including 'Golden Globes,' Day-to-day lead on 'New Year's Rockin' Eve with Ryan Seacrest' 2022
- Worked closely with VP of Music communications on execution for 'Billboard Music Awards' and 'American Music Awards.'
- Maintained key positive relationships with artists, actors, producers, representatives (agents, managers, publicists), media, networks, and executives
- Day-to-day oversight on MRC Television current series ('The Great' - strong international focus) and day-to-day lead on ('Ozark') and new series' ('The Shrink Next Door,' 'Hello Tomorrow')
- Day-to-day lead on MRC multicultural films, 'The Mothership' and 'The Blackening'
- Day-to-day lead on multicultural Asian focused MRC film label, 'A-Major'
- Co-lead on corporate studio announcements with VP, Communications
- Multicultural lead on MRC Live and Alternative shows, 'The American Music Awards', 'The Billboard Music Awards', and 'The ACM Awards'
Director, Multicultural Publicity & Marketing - African-American/Urban
THE MRKT
01.2019 - 01.2020
- Directly responsible for managing the firm's multicultural publicity and marketing activities, overseeing major campaigns, national partnership development, media relations, proposal and presentation development, staff training and supervision, workflow coordination, conducting staff meetings, monitoring deliverables and client communications, client relations, and handling a wide variety of special projects
- Oversaw all campaign progress for African-American publicity and promotional campaigns
- Selected Accomplishments and Initiatives: Managed publicity and marketing operations, which met the highest expectations companywide
- Maintained long-term view of all campaigns, ensuring successful, needle-moving initiatives
- Led a cross-functional team, and ensured high quality, progress, and on-dealing completion
- Served as Co-AE on select, high-level projects and clients, and was heavily involved in business development
- Key clients include Warner Bros., Netflix, Apple TV+, Paramount Pictures, Sony Pictures, Screen Gems, STX Entertainment, Universal, Orion, Disney, Pixar, Lionsgate, Facebook, WE TV, Comedy Central, 20th Century Fox, Tinder, McDonalds, and many others
- Award-winning campaigns include 'Once a Time in Hollywood' (Sony), 'Just Mercy' (Warner Bros.), 'Hair Love' (Sony), 'The Joker' (Warner Bros.), 'Uncut Gems' (A24), and 'The Morning Show' (Apple)
Senior Film & Music Publicist
WHITE BEAR PR
01.2018 - 01.2019
- Responsible for pitching and securing top-line entertainment media for client campaigns (print, digital, television), leading awards campaigns, film campaign coordination, facilitating and staffing screenings and panels with composers and filmmakers, mentoring junior-level colleagues, representing clients and securing media for red carpet events, film festivals, and industry award shows, press release preparation, facilitating panels and events, and other related assignments
- Selected Accomplishments and Initiatives: Led many awards campaigns, including Emmys, Oscars, Annies, BAFTA, Grammys, and Golden Globes
- Produced, hosted, and facilitated live film music radio show, 'Studio Soundtracks' in partnership with White Bear for online global radio station, 'Dublab Radio.'
- Major campaigns included Sundance Film Festival, Film/TV Music Director Adam Blackstone, Emmy Nominated performance at the Super Bowl Awards Campaign; Film/TV Composer Volker Bertelmann, Showtime's 'Patrick Melrose'; Film/TV Songwriter Andy Bean and Film/TV Composer Keith Horn: Disney's 'Muppet Babies' reboot Awards Campaign
- Other campaigns included Film/TV Composers Danny Bensi and Saunder Juriaanns: Focus Features, 'Boy Erased' Awards Campaign; Film/TV Songwriter Brett McLaughlin: Focus Features, 'Boy Erased' for Golden Globe-nominated and Oscar shortlist song 'Revelation' Awards Campaign; Film Composer Tamar-kali: Netflix's Oscar-Nominated 'Mudbound' 'Come Sunday'
PR Consultant
INDEPENDENT CONSULTING WORK
01.2015 - 01.2018
- Developed customized public relations programs and campaigns.
- Managed special projects and directed communications for The Downtown Women’s Center (DWC).
- Oversaw communications and policy advocacy related to affordable housing and women's homelessness at state and national levels.
- Pitched, secured television press for feature film reboots (Good Morning America, CBS This Morning, the Today Show, Extra, and Access Hollywood) on behalf of J2 Communications at Fathom Events
- Film reboots included Dusk Till Dawn, Dirty Dancing, and Carousel
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
Public Information Officer
18TH JUDICIAL DISTRICT ATTORNEY'S OFFICE
01.2009 - 01.2013
- Served as Spokeswoman and Media Advisor to District Attorney Carol Chambers, providing key advisory support.
- Supplied on-the-record statements for the office and DA.
- Chief communications officer who led all pressers, on-the-record updates, statement preparation, and talking points surrounding the Aurora Movie Theater Shooting tragedy, during the first six months of prosecution. I led press coordination with the Federal Bureau of Investigations, the Department of Homeland Security, the United States Marshals Service, and all local law enforcement agencies.
- Served as Rural Domestic Violence Coordinator - a certified SART/SANE trainer for rural area nurses and doctors unfamiliar with the SA examination process.
- I also wrote federal grants for the program to supply rural area medical facilities with the appropriate SANE/SART examination tools to humanely and effectively perform the exam.
- Created informative press releases that garnered positive media attention, promoting the organization''s achievements and initiatives.
Director, Public Relations and Media
STAR Education, Inc.
01.2007 - 01.2009
Education
Bachelor of Arts - Communications
University of Denver
Denver, ColoradoSkills
- Social media strategy
- Crisis management
- Internal communications
- Storytelling
- Attention to detail
- Time management
Affiliations
- Academy of Television Arts and Sciences
- Public Relations Society of America - Los Angeles
Timeline
Communications Executive (Contract)
NBC UNIVERSAL - UNIVERSAL STUDIO GROUP
07.2024 - 10.2024
Vice President, Public Relations
RUBENSTEIN PUBLIC RELATIONS
01.2022 - 01.2023
Director, Communications
MRC ENTERTAINMENT
01.2020 - 01.2022
Director, Multicultural Publicity & Marketing - African-American/Urban
THE MRKT
01.2019 - 01.2020
Senior Film & Music Publicist
WHITE BEAR PR
01.2018 - 01.2019
PR Consultant
INDEPENDENT CONSULTING WORK
01.2015 - 01.2018
Public Information Officer
18TH JUDICIAL DISTRICT ATTORNEY'S OFFICE
01.2009 - 01.2013
Director, Public Relations and Media
STAR Education, Inc.
01.2007 - 01.2009
Bachelor of Arts - Communications
University of Denver
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