Summary
Overview
Work History
Education
Skills
Leadership And Volunteer Experience
Timeline
Generic

Cat Long

Milwaukee

Summary

Results-driven and dynamic media leader with extensive experience across traditional and digital media channels, specializing in strategic planning, budget optimization, and team leadership. Proven success in driving brand growth and increasing ROI through media strategies and cross-functional collaboration. Highly adept at managing teams, overseeing multimillion-dollar budgets, and executing integrated marketing campaigns that elevate brand visibility. Track record in transforming media approaches and fostering long-term client partnerships. Equipped with in-depth industry knowledge, creative thinking, and forward-focused mindset, delivering exceptional results while adapting to the evolving media landscape. Dedicated team player with passion for innovation and shaping industry-leading media strategies.

Overview

18
18
years of professional experience

Work History

CEO

AJ Comm
Milwaukee
01.2015 - Current
  • Headed overall strategy and growth of AJ Comm, partnering with clients to deliver innovative marketing solutions.
  • Directed operations and client relationships for successful project execution and long-term partnerships.
  • Boosted YoY sales by 10% for 72-chain Pizza Hut franchise group through strategic media planning and execution.
  • Developed real-time attribution platform to enhance third-party attribution modeling for improved campaign insights.
  • Directed agency of record operations for Grub Hub, Inc. for three years, generating brand growth and performance.
  • Provided expertise in media planning, buying plans, and campaign optimization for clients, agencies, and third-party software.
  • Guided clients in inventory management, brand positioning, and leveraging sports sponsorships for maximum impact.

Director of Integrated Media

Jockey International
Kenosha
01.2023 - 01.2024
  • Oversaw creation and execution of comprehensive media strategies to raise brand visibility and assure revenue growth.
  • Managed cross-channel campaigns, budgets, and external partnerships to elevate media performance.
  • Increased ROAS by streamlining funnel measurement and developing targeted KPIs.
  • Directed cross-channel media budgeting, strategy, and activation for 147-year-old national apparel brand.
  • Spearheaded full-funnel attribution and optimization to enhance media efficiency.
  • Managed external agency relationships and ensured performance accountability through contract oversight.
  • Transformed paid media strategies to drive higher performance across all channels.

VP Media

Empire Carpets
Chicago
01.2012 - 01.2015
  • Tasked with overhauling 12-person in house media department’s strategic staffing direction and cross-channel marketing initiatives.
  • Structured, staffed, and managed expanding team to ensure responsible and effective growth both organizationally and with communication efforts.
  • Increased ROAS by 12% while reducing spend by 35% through the addition of channels, more accountable strategic planning, and optimization.

SVP Media Communications

Laughlin Constable
Chicago/Milwaukee
01.2010 - 01.2012
  • Spearheaded media department’s strategic direction and cross-channel marketing initiatives to maximize brand exposure and ROI.
  • Steered team of media professionals with focus on smooth execution and alignment with client objectives.
  • Transformed paid media strategies to drive higher performance across all channels.
  • Directed strategy and execution for paid digital, TV, radio, OOH, social, email, SEO, and events to drive brand success.

Media Director

Saatchi & Saatchi
Chicago
01.2007 - 01.2010
  • Owned media strategy and execution for Empire Carpets, administering multi-channel campaigns and optimizing budget allocations to drive brand growth and ROI.
  • Managed $100M national/local market budget and led 10-member media team for Toyota Dealer Association’s growth.
  • Coordinated with Toyota corporate, regional, and national partners for seamless execution of multi-channel campaigns.
  • Oversaw budget allocations, co-op structures, and partnership strategies to maximize media effectiveness.
  • Negotiated and executed all sports and events sponsorships, assuring legal compliance and successful activation.

Education

Bachelor of Arts - Marketing/Agricultural Business

California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA

Associate of Arts - Marketing

Cuesta College

Skills

  • Media Strategy
  • MMM
  • Attribution Modeling
  • Campaign Management
  • Budget Optimization
  • Brand Positioning
  • ROI Optimization
  • Digital & Traditional Media
  • Team Leadership & Development
  • Board & Executive Team Relations
  • Paid Media Channels
  • Sports & Event Sponsorships
  • Agency Collaboration & Management
  • Strategic Planning & Execution

Leadership And Volunteer Experience

Job Coach, Journey 21, Oconomowoc, WI, 01/01/24, Present, Empower developmentally disabled young adults to transition into independent living by providing tailored job coaching., Guide individuals in workplace settings to enhance job readiness and self-sufficiency to foster confidence and autonomy., Facilitate professional growth for clients by identifying personal strengths and opportunities for skill development., Collaborate with employers to ensure inclusive work experiences and promote a supportive workplace culture., Facilitate clients in achieving measurable progress towards employment goals through customized coaching.

Timeline

Director of Integrated Media

Jockey International
01.2023 - 01.2024

CEO

AJ Comm
01.2015 - Current

VP Media

Empire Carpets
01.2012 - 01.2015

SVP Media Communications

Laughlin Constable
01.2010 - 01.2012

Media Director

Saatchi & Saatchi
01.2007 - 01.2010

Bachelor of Arts - Marketing/Agricultural Business

California Polytechnic State University-San Luis Obispo

Associate of Arts - Marketing

Cuesta College