Summary
Overview
Work History
Education
Skills
Timeline
Generic

CAT MOORE

Dayton

Summary

E-commerce professional with over 15 years of experience in building successful web platforms and sustainable e-commerce operations for OEM & Distribution (B2B & B2C) businesses. Thrives in fast-paced and result-driven environment. Enjoys the challenge of optimizing existing e-commerce departments into profitable revenue streams. Creates strong and goal-focused e-commerce teams that are empowered to use cross-departmental communication to achieve e-commerce and overall organizational growth. Believer in teamwork, leading by example, and delivering results.

Overview

10
10
years of professional experience

Work History

Ecommerce Product Director

Wabash National
01.2025 - Current
  • Directly responsible for ecommerce integrations, data enablement and operations to support OEM ecommerce platform.
  • Developed after-market OEM part capabilities to drive customer engagement and transactions, including Bill of Materials search, Part ID management and Quick Order entry.
  • Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
  • Translates information highly technical in nature to investors and senior staff and aligned product strategy with market.

Director of Marketing & Product – Corporate

OTC Industrial Technologies
05.2021 - 12.2024
  • Lead marketing team responsible for corporate branding, graphic design, PR and digital marketing.
  • Supported executive leadership and private equity stakeholders by delivering strategic marketing initiatives and high-impact collateral that enhance investment value and drive business growth.
  • Implemented Adobe ecommerce platform to support all subsidiary brands & transaction requirements.
  • Integrated Infor ERP system with ecommerce platforms to support seamless order entry & distribution process.
  • Managed global operations marketing budget to support $1B revenue business.

Director of Ecommerce

James Free Jewelers
01.2017 - 02.2021
  • Established an e-commerce revenue channel for a family-owned, brick-and-mortar jeweler, boosting international sales with a tailored user experience and integrated customer service.
  • Developed product lines, managed inventory, and created sales plans that increased revenue and gross margin.
  • Launched various marketing channels, including organic social and community development, generating 35% of revenue.

Sr. Ecommerce Manager

Oneida
03.2017 - 12.2017
  • Short-term position to support ecommerce migration from Adobe Commerce to Salesforce Commerce Cloud business case development.

Sr. Ecommerce Operations Manager

RG Barry
08.2015 - 03.2017
  • Managed development of product and feature roadmaps for B2C ecommerce retail websites.
  • Established ERP integrations to support forecasting, fulfillment and order entry processes.
  • Constructed ecommerce customer support team to enable operations and support customer in day to day needs.
  • Planned and managed $5m ecommerce development budget.

Education

Bachelor of Science - Digital Marketing

Full Sail University
01.2013

Skills

  • Ecommerce P&L Ownership
  • Technical Product Roadmap Development
  • Ecommerce Platform & Mar-Tech Product Expert
  • Technical Integration & Development
  • Web Platforms (Magento, Hubspot, SFCC, WPE)
  • Analytics, KPIs, Score carding
  • UX & UI Design
  • Supply Chain & Inventory Management
  • Project Management
  • Executive Communication & Public Speaking

Timeline

Ecommerce Product Director

Wabash National
01.2025 - Current

Director of Marketing & Product – Corporate

OTC Industrial Technologies
05.2021 - 12.2024

Sr. Ecommerce Manager

Oneida
03.2017 - 12.2017

Director of Ecommerce

James Free Jewelers
01.2017 - 02.2021

Sr. Ecommerce Operations Manager

RG Barry
08.2015 - 03.2017

Bachelor of Science - Digital Marketing

Full Sail University

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