Cat Stevans
San Francisco,CA
Summary
Dynamic Senior Marketing Event Manager with a proven track record at Boulevard, excelling in vendor management and team leadership. Expertly crafted engaging events that enhanced brand awareness and captured new customers. Skilled in budgeting and finance, consistently delivering projects on time and within budget while fostering cross-functional collaboration.
Overview
9
9
years of professional experience
Work History
Senior Event Marketing Manager
Boulevard
12.2021 - Current
- All logistics planning - lead capture, staffing schedule, booth placement procurement, insurance for vendors, load in and strike of various booth sizes (10x10 to 40x40), activation vendor procurement and supervision and budget supervision. Up to 16 events a year.
- Built out the yearly events roadmap to identify and sponsor key tradeshows to attend and sponsor.
- Managed administrative logistics of all tradeshows planning, building up the events strategy from 3 a year to 16 annually.
- Developed creative themes for tradeshows and created related activities to engage attendees.
- Extremely well versed with Freeman, Alliance, Ryder and GES on each companies parameters and deliverables.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services saving 20% on the annual tradeshow budget.
- Created detailed timelines and budgets for events to meet all deadlines.
- Developed detailed event reports, documenting all aspects of each event.
- Trained and supervised event staff to complete tasks on time, from 3 Account Executives and Engineers to 12 Account Executives and Engineers.
- Analyzed event costs to identify areas of improvement and cost savings.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Monitored and controlled event expenditures to meet budgets.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
Marketing Event Manager
InfluxData
06.2020 - 12.2020
- Devised content strategy to effectively engage target audiences.
- Built out the yearly events roadmap to identify and sponsor key tradeshows to attend and sponsor.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Created detailed timelines and budgets for events to meet all deadlines.
Senior Event Marketing Manager
Sauce Labs
04.2017 - 05.2020
- Built out the yearly events roadmap to identify and sponsor key tradeshows to attend and sponsor.
- All logistics planning - lead capture, staffing schedule, booth placement procurement, insurance for vendors, load in and strike of various booth sizes (10x10 to 40x40), activation vendor procurement and supervision and budget supervision. Up to 12 events a year.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Developed detailed event reports, documenting all aspects of each event.
- Created detailed timelines and budgets for events to meet all deadlines.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Education
Bachelor of Fine Arts - Theatre Arts And Film - Set Design
SUNY, Purchase
Purchase, NYSkills
- Cross-functional team leadership and supervision while on the event floor
- Event staff management
- Vendor negotiation, management and coordination
- Budgeting and finance
- Guest relations
- Events planning trends
- Managing events start to finish
- Asana
- Slack
- Google Suite
- Brand awareness
Timeline
Senior Event Marketing Manager
Boulevard
12.2021 - Current
Marketing Event Manager
InfluxData
06.2020 - 12.2020
Senior Event Marketing Manager
Sauce Labs
04.2017 - 05.2020
Bachelor of Fine Arts - Theatre Arts And Film - Set Design
SUNY, Purchase