CATALIN CATANA
Los Angeles
Summary
Giving wings to people and ideas across the On Premise industry since 2011, exploring various regions around the world from Asia, Middle East, Africa, Europe and USA.
With Business Management and Marketing educational background, now driving the On Premise development and implementation of sales and marketing strategies, while focusing on teams and individual growth in Red Bull North America.
Always excited by new challenges enabling personal and professional development.
Overview
15
15
years of professional experience
Work History
Senior Director On Premise
Red Bull North America, Inc.
11.2022 - Current
- Manage West US (20 States) On Premise teams to build and execute the right plan, achieve all annual KPI targets, and consistently monitor all department performance (volume, distribution, execution implementations, consumer/industry marketing initiatives & festival activations)
- Lead West BU On Premise Business planning and budget process, ensuring alignment with National and Global strategies
- Establish distribution strategy, ensure right processes and guide implementation across DSD & BL network
- Drive Regional Key Account expansion and oversee National Key Account distribution and execution implementation
- Ensure right team structures and resources (headcount, budgets, POSM, etc.) to unlock market opportunities
- Coach and motivate teams to increase engagement and productivity through market visits and process optimization
- Prioritize development, resources allocation and implementation for top metros Los Angeles & Las Vegas
Area on Premise Manager Europe
Red Bull
11.2018 - 10.2022
- Managed and developed On Premise businesses across 27 countries in East and North Europe
- Led and coordinated planning processes to ensure markets identify and realize growth opportunities
- Drove distribution expansion projects in both chained and independent universe
- Enabled marketing initiatives to recruit new consumers and develop consumption in core and expanded occasions
- Ensured right team setup and resources needed to expand presence and execution
- Focused on training, coaching and developing and retaining talents
- Lived and spread the right Mindset/Culture/Norms/Values
Area on Premise Specialist MEWA
Red Bull
06.2015 - 11.2018
- Developed On Premise businesses across key markets in Middle East, West Asia and Africa
- Aligned sales and marketing strategies to ensure benchmark standards of execution
- Lead Business Planning development in Middle East and CIS Markets
- Restructured and optimised On Premise teams across Middle East and CIS region
- Recruited and onboarded new Musketeers and On Premise Managers
- Rolled out the Art of Musketeering Training Program - Selling, Negotiating, Leadership & Coaching
- Contributed to the International Training Program content creation, in coordination with OnP HQ team
International Area On Premise Specialist
Red Bull
02.2015 - 06.2015
- Supported and developed the On Premise department across Eastern European Markets
- Interim National On Premise Manager Red Bull Romania - during restructure transition period
- Optimised Musketeer routines and processes
- Secured 2 year contract with Top Festival Promoter and ensured benchmark execution
Area On Premise Specialist Asia
Red Bull
01.2014 - 02.2015
- Supported and developed the On Premise department across Asian Markets
- Rolled outArt of Musketeering training sessions (Selling and Negotiations)
- Interim National On Premise Manager Red Bull China, based in Shanghai - during initial market launch phase
- Restructured, recruited and onboarded new team of Musketeers and Managers
- Secured cooperation with biggest group of A Top & Volume outlets in Shanghai (200+ accounts)
Musketeer
Red Bull
05.2011 - 01.2014
- Implemented sales and marketing initiatives in top On Premise accounts in Bucharest and South West Region
- Rebuilt and strengthened relationship with decision makers
- Increased brand presence and awareness in all 5 counties assigned
- Increased Perfect Outlet Audit score for South West region from 60% to 84% within first year
Trainer & Team Leader AOL Project
CGS Europe
09.2009 - 05.2011
- Recruited, onboarded and trained new Customer Service employees
- Managed and developed teams of up to 15 new hires, ensuring right skill set and know-how
Education
Master of Science - Marketing Management
Academy of Economic Studies
Bucharest, Romania2010
Bachelor of Science - Management
University of Craiova
Craiova, Romania2008
Skills
- Sales & Strategy
- Marketing & Activations
- Training & Coaching
- Analytics & Insights
- Stakeholder management
- Individualization
- Positivity
- Responsibility
- Communication
- Input
Passions & Interests
- Socializing & networking
- Sports & outdoors activities
- Learning & personal development
Timeline
Senior Director On Premise
Red Bull North America, Inc.
11.2022 - Current
Area on Premise Manager Europe
Red Bull
11.2018 - 10.2022
Area on Premise Specialist MEWA
Red Bull
06.2015 - 11.2018
International Area On Premise Specialist
Red Bull
02.2015 - 06.2015
Area On Premise Specialist Asia
Red Bull
01.2014 - 02.2015
Musketeer
Red Bull
05.2011 - 01.2014
Trainer & Team Leader AOL Project
CGS Europe
09.2009 - 05.2011
Master of Science - Marketing Management
Academy of Economic Studies
Bachelor of Science - Management
University of Craiova
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