Catalina Duarte

• Launched new, innovative projects based on customer demand.
• Harnessed market gaps using innovative concepts and creative approaches.
• Maintained comprehension of business operations by establishing and monitoring KPIs.
• Evaluated financial statements to weigh business performance and opportunities for growth.
• Completed project work within agreed timeframes and budgets to surpass client expectations.
• Specialised in crafting aesthetically pleasing of color, fashion, product, and trends content.
• Partnered with design teams to define project scope and formulate innovative solutions.

• Increased web traffic by 85% by enhancing keyword research and optimising content.
• Collaborated with design team to develop innovative graphics and video content for website and social platforms.
• Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement.
• Led online community management to promote user-generated content and engagement.
• Boosted web traffic through strategic content marketing.
• Applied current editing and photography tools to tell great stories.
• Managed editorial calendar to produce timely content.
• Designed engaging brochures, banners and signs for printing.
• Created quality, high-res digital image files for use in digital and traditional printing methods.

La Voz Media Group is an online Hispanic digital destination providing original and curated culture and lifestyle content for the ever expanding and vibrant Latin community.

• Worked with in-house web developers, content writers and designers to cultivate market-leading customer experiences.
• Created logos and style for the social media - Produce content for La Voz Daily, Viajes Daily, Cocina Daily, Mujer Daily and Deportes Daily - Create strategies to maintain fresh and relevant content that engages the Hispanic audience.
• Create content for the websites focusing on revenue/access/clicks generation.
• Wrote and edited content, publishing finished products using Wordpress.
• Optimised content scheduling times to increase user engagement.
• Conducted research on assigned topics, generating comprehensive, factual content.

• Created and submitted monthly and quarterly progress reports to management.
• Established clear budgets with sound controls to keep business operating with optimum finances.
• Collaborated with team to develop marketing strategies.
• Coordination of digital and ATL campaigns for the Poker beer account such as 'Jueves de Amigos' and 'Aguinaldos Boyacenses'
• Coordination of ATL and BTL campaigns for the Reebok Colombia and Reebok Perú account, Participation in the negotiation of proposals
• Delivered high level of service to clients to maintain relationships for future business opportunities.