Catalina Evans
Lawrenceville,GA
Summary
Seasoned marketing professional with 11+ years of experience. Solid skills, knowledge, and experience in developing and executing innovative marketing strategies to drive growth and increase brand visibility, leveraging a proven track record of achieving marketing objectives and exceeding targets utilizing skills in digital marketing, campaign management, and team leadership in various settings.
Overview
11
11
years of professional experience
Work History
Marketing Manager
ACityDiscount Restaurant Equipment
04.2018 - Current
- Lead a team of marketing professionals in developing and implementing comprehensive marketing strategies to drive brand growth
- Create content for social media, email marketing, and other digital channels, leveraging experience, knowledge, creativity, and strong technical skills to create content that drove a 15% increase in user engagement
- Monitor and analyze campaign performance to optimize results and ROI
- Work with cross-functional teams within the organization to drive brand awareness, and increase products on the e-commerce site
- Collaborate closely with our web development team to enhance our online presence and drive business growth.
Marketing Specialist
Qmatic Corporation
12.2015 - 04.2018
- Collaborated with global marketing teams to develop and execute marketing campaigns and initiative
- Created compelling content for digital marketing channels, including email, social media, and website
- Coordinated with product teams to ensure marketing materials aligned with product messaging and positioning
- Assisted in the planning and execution of marketing events and conferences.
Marketing Specialist
Georgia United Credit Union
09.2013 - 12.2015
- Developed and executed marketing campaigns to promote credit union products and services
- Collaborated with internal teams to create marketing materials, including brochures, flyers, and digital content
- Managed social media accounts and engaged with followers to enhance brand visibility
- Worked with the team in charge of sponsorships including the University of Georgia, Georgia Tech, and Mitsubishi Motors
- Analyzed campaign performance and provided recommendations for optimization.
Education
Bachelor of Arts PR, Marketing -
Georgia State University
Atlanta, GASkills
- Email Marketing
- Social Media Management
- Digital Marketing
- Content Creation
- Search Engine Optimization (SEO)
- Market Research
- Event Marketing
- E-Commerce
- Spanish
Timeline
Marketing Manager
ACityDiscount Restaurant Equipment
04.2018 - Current
Marketing Specialist
Qmatic Corporation
12.2015 - 04.2018
Marketing Specialist
Georgia United Credit Union
09.2013 - 12.2015
Bachelor of Arts PR, Marketing -
Georgia State University
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