Catalina Mclaughlin
Chatsworth,CA
Summary
Proven leader in enhancing visual merchandising and sales strategies at Cs Clothing L.A., with a keen eye for fashion trends and creative displays. Excelled in fostering team collaboration and driving market analysis to boost revenue. Skilled in merchandise presentation and exceptional communication, achieving significant improvements in customer engagement and sales performance.
Overview
15
15
years of professional experience
Work History
Regional Manager
Cs Clothing L.A
01.2017 - Current
- Orchestrated successful marketing campaigns that resulted in significant increases in customer acquisition and revenue generation.
- Developed strong relationships with key clients, resulting in long-term partnerships and increased revenue.
- Enhanced regional sales by implementing effective strategies and collaborating with the team.
- Created a positive work culture that motivated employees to excel at their jobs while fostering teamwork across departments.
- Launched new products within the region, successfully driving market penetration and brand awareness.
- Managed budgets, ensuring optimal allocation of resources for maximum return on investment.
- Conducted regular market research to identify trends and opportunities, devising strategies to capitalize on them effectively.
- Provided outstanding customer service by resolving issues promptly and proactively addressing concerns to ensure client satisfaction.
- Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
- Managed senior-level personnel working in marketing and sales capacities.
Visual Merchandise Manager
Cs Clothing L.A.
- Led successful seasonal transitions by efficiently managing resources such as staff time allocation, budgeting, and inventory control.
- Reduced expenses by negotiating contracts with suppliers for fixtures, mannequins, and other display materials.
- Enhanced store aesthetics by designing and implementing visually appealing merchandise displays.
- Increased sales through strategic product placement and effective visual merchandising techniques.
- Improved employee engagement levels within the visual merchandising department through effective leadership, communication, and performance evaluations.
- Optimized floor plans and fixture layouts to maximize customer flow and improve shopping experience.
- Coordinated and directed buying team, enforcing compliance with company standards.
- Organized store merchandise racks by size, style, and color.
- Created visual displays to highlight new and featured products.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Proposed new ideas and concepts to enhance merchandise displays.
Executive Personal Assistant
RCN
- Streamlined communication between departments during production phases for efficient problem-solving and decision-making processes.
- Managed budgets and resources effectively, ensuring projects were completed on time without sacrificing quality.
- Adapted quickly to shifting priorities or challenges throughout a project''s timeline while consistently maintaining focus on achieving desired outcomes.
- Collaborated with cross-functional teams to ensure seamless delivery of high-quality content on time and within budget.
- Oversaw successful pre-production planning, including script development, casting decisions, location scouting, and scheduling.
- Negotiated contracts with vendors and service providers to secure cost-effective solutions for various production needs.
- Enhanced production quality by implementing innovative techniques and technologies for optimal results.
- Mentored junior team members in the areas of production management and creative direction for their professional growth.
- Presented production ideas and determined creative scenarios for production and delivery.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
- Identified and approved equipment and elements required for productions.
- Developed project budgets and managed production costs.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
VFX Production Coordinator
11 Once Post Lab.
11.2012 - 12.2013
- Spearheaded the implementation of new software tools and workflows to enhance overall VFX production capabilities.
- Improved team collaboration by developing an effective system for sharing assets and tracking progress across multiple departments.
- Reduced project completion times by effectively coordinating tasks among artists, supervisors, and clients.
- Managed complex VFX schedules, ensuring deadlines were met without compromising quality standards.
- Provided ongoing support for artists throughout the production process, addressing technical challenges as they arose to maintain workflow continuity.
- Optimized resource allocation for VFX projects, resulting in increased productivity and cost savings.
- Enhanced VFX production efficiency by streamlining communication between departments and project teams.
- Increased overall client satisfaction by consistently delivering high-quality VFX content that met or exceeded expectations within predetermined timelines.
- Facilitated smooth transitions between project phases by coordinating handoffs between teams, minimizing downtime and redundancies.
- Developed detailed documentation for various VFX processes, enabling faster onboarding of new team members and improved workflow consistency.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
- Directed work of lighting and sound crews to coordinate efficient production operations.
Seller and Distribution of Project Marche Du Film
Feoh Films
03.2010 - 06.2013
- Sale Project, scripts, and manage budgets, investors and different movies. .
Education
Bachelor of Arts - Communication And Journalism
Externado De Colombia
Bogota Colombia 11.2008
Skills
Merchandise presentation
Fashion Trend Analysis
Window displays
Pricing strategy
Market Analysis
Customer Service
Problem-Solving
Multitasking
Clear Communication
Hand and Power Tool Operation
Professionalism
Interpersonal Communication
Languages
English
Professional Working
Spanish
Native or Bilingual
Timeline
Regional Manager
Cs Clothing L.A
01.2017 - Current
VFX Production Coordinator
11 Once Post Lab.
11.2012 - 12.2013
Seller and Distribution of Project Marche Du Film
Feoh Films
03.2010 - 06.2013
Visual Merchandise Manager
Cs Clothing L.A.
Executive Personal Assistant
RCN
Bachelor of Arts - Communication And Journalism
Externado De Colombia
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