Catalina Moscoso

Led the development of the International Sales department with an emphasis on key accounts and markets. Develop category management and brand strategies supporting year-over-year growth in Walmart Canada, Walmart Chile, Walmart Mexico, Sam’s Mexico, Canadian Tire, Loblaws Canada, and other major retailers.

• Achieved 20% YOY sales growth on key accounts such as Walmart Canada and Canadian Tire by identifying the right product combination and promotion mix
• Achieved a landmark two-year agreement with Loblaws Canada, forecasting an annual sales projection of $1.6M.
• Directed the development of a cutting-edge product in the camping category for Canadian Tire, resulting in a remarkable annual projection of over 25,000 units.
• Proactively identified and cultivated new potential customers, negotiating favorable business conditions.
• Strategically directed and empowered International Distributors in pivotal markets across Australia, Germany, and the UK, successfully positioning Tasty and Goodful, two licensing brands.
• Developed precise product and pricing strategies customized for each country. This strategy led to an impressive 20% regional sales boost.
• Championed collaboration among the merchant team, license brands manager, and retail buyers to drive dynamic product development, innovative packaging, and highly successful seasonal promotional programs.

Driving dynamic business development initiatives for renowned U.S. and International housewares brands across the United States and Latin America while driving exceptional account management with retail giants like Walmart Mexico, Falabella, Exito, and Cencosud.

• Actionable go-to-market strategies that led to 30% growth YOY.
• Pioneered and continued to nurture expansive opportunities for U.S. brands within the thriving retail landscapes of Mexico, Colombia, Chile, and Ecuador, delivering an impressive annual sales volume exceeding $2M.
• Collaborate directly with key distributors in the territory, joining forces on sales forecasting, budgeting, pricing strategies, P&L management, and export logistics.
• Directed the organization of a highly successful Trade Mission to Colombia in partnership with the International Housewares Association. Overseeing the participation of twelve companies and facilitating visits to five companies and retail touring.
• Successfully coached and directed groups of 20 sales associates from key retail partners, empowering them with comprehensive knowledge of product features and consumer benefits to drive sales excellence.
• Elevated retail stores' marketing managers and head buyer's purchasing decisions through impactful sales presentations, crafted assortment plans, data-driven marketing strategies, and innovative digital media solutions.

• Implemented B2B email automation marketing campaigns for the agency’s customers, achieving an increase of 15% in open-rate YOY.
• Launched over twelve successful marketing campaigns per year, leading to an increase in 20% of Social Media following.
• Performed project management, outsourced marketing teams, social media strategies, digital marketing campaigns, web trends, and mobile applications for VIP accounts: Wilton Brands, Intelsat, and Sandwich Qbano Colombia.
• Delivered compelling sales presentations to demonstrate expert product knowledge.
• Prepared monthly sales reports to document sales volumes, potential sales, and proposed client base expansion areas.
• Successfully organized multiple franchise events for Sandwich Qbano Colombia every year.

• Achieved increase in department sales of 25% YoY
• Provided marketing support for several international accounts in Latin America, Europe, Asia, Australia, and the U.S. Kept abreast with new sample products with clients for review and purchase.
• Organized and planned International Trade Shows: Ambiente Frankfurt, IHA Chicago, and FIPAN Brazil.
• Produced quarterly analysis of client’s accounts and reporting performances
• Delivered ongoing customer/market research and demographic analytics
• Supervised and implemented the logistics of account orders within the territory of the U.K., Australia, and South America.
• Managed and tracked launch plans for new products in conjunction with internal partners, accurately forecasting quantities and delivering launch assets.