Hi, I’m
CATALINA RODRIGUEZ
Miami,FL
Each small task of everyday life is part of the total harmony of the universe.
Saint Thérèse de Lisieux
Summary
Experienced Marketing Regional Manager with 11 years of results-driven expertise in diverse markets. Skilled in developing and implementing 360 Smart Marketing strategies for measurable outcomes. Strong international relations background for effective global market navigation. Exceptional interpersonal skills to build client, colleague, and stakeholder relationships.
Overview
11
years of professional experience
Work History
Brother International Corporation
Regional Channel Marketing Manager -Latam
01.2020 - Current
Job overview
- Managed Brother's marketing and communications in target markets across Colombia, Ecuador, Central America, and Caribbean, contributing to sales increase of 22% in 2022
- Implemented B2B and B2C 360 marketing campaigns, both digital and in-person, from concept creation to execution across multiple countries and channels
- Execute more than 18 in-country events in 2022, involving over 300 participating channels across different countries.
- Expanded digital footprint presence in Latin American countries through exhibitions in over 100 stores, including Office Depot Stores, PriceSmart, Walmart, Alkosto, Computron, and others
- Create content for regional campaigns during critical seasons such as Back to School, Black Friday, and Christmas, resulting in successful executions across 100+ stores in 10 Latin American countries.
- Manage advertising agencies, PR agencies, translation agencies, and U.S. and Latin America vendors.
- Expertise in Budget Allocation and Optimization, analytical solid and forecasting Skills
lntcomex
Brand Marketing Manager
01.2017 - 01.2019
Job overview
- Managed digital marketing strategy for five private brands: Klip Xtreme, Forza, Nexxt Solutions, Xtech, and Primus Gaming
- Created and executed content, social initiatives, and SEO/SEM campaigns to drive online growth
- Achieved significant digital marketing milestones in 2018:
- Facebook: +149K new followers, Instagram: +208% growth, +2K recent posts.
- Executed 31 paid media campaigns with total reach of 2MM.
- Successful brand launch in LATAM with influencers, reaching audience of +3.5MM on first day.
- Managed marketing budgets and allocations for each brand and region in LATAM.
Norwegian Cruise Line
Sr. Trade and Loyalty Marketing
01.2014 - 01.2016
Job overview
- Managed critical loyalty marketing programs: Bank of America partnership, Gift Card Program, and Cruise Next, achieving impressive 68% YoY growth
- Implemented successful trade email marketing, reaching 100,000+ agents and coordinating 30+ promotions annually
- Oversaw marketing collateral with cross-functional teams across channels (social media, email, direct mail, web)
- Monitored campaign performance, provided insights, and managed vendor relationships for cost-effective production.
SONY Electronics
Marketing Analyst
01.2012 - 01.2014
Job overview
- Evaluated Latin American market trends, competitors, new products, and pricing to optimize market position.
- Analyzed reports and identified industry-specific solutions.
Education
University Rey Juan CarlosMadrid, Spain
Master of Business Administration from Digital Marketing
2017
University of La SabanaBogotá, Colombia
Bachelor of Business Administration from International Business Administration
2007
Skills
- Cross-functional Collaboration
- Regional Marketing
- Campaign Development & Execution
- Budget planning
- Teamwork skills
- Strong attention to detail
- Customer focus
- Results-driven
- Brand Awareness
- B2B and B2C Marketing
- Event Planning and Execution
- Digital Marketing Strategy
- Email Marketing
- Traditional Marketing
- Advanced Microsoft Office and Adobe
- Google AdWords
- SEO / SEM Marketing
- SAP, Outlook, CRM, Salesforce
- Information Confidentiality
Languages
Spanish
Native or Bilingual
English
Full Professional
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Regional Channel Marketing Manager -Latam
Brother International Corporation
01.2020 - Current
Brand Marketing Manager
lntcomex
01.2017 - 01.2019
Sr. Trade and Loyalty Marketing
Norwegian Cruise Line
01.2014 - 01.2016
Marketing Analyst
SONY Electronics
01.2012 - 01.2014
University Rey Juan Carlos
Master of Business Administration from Digital Marketing
University of La Sabana
Bachelor of Business Administration from International Business Administration
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