Summary
Overview
Work History
Education
Skills
Languages
Volunteerism
Timeline
Generic

CATALINA MARIA BARRERA

Miami,FL

Summary

Dedicated and confident person with an outgoing personality and extensive experience in achieving performance targets. High productivity and efficiency, specialized skills in product demonstration, customer engagement, and persuasive communication to represent client brands.

Overview

19
19
years of professional experience

Work History

Brand Ambassador

Altos Planos Collective
Miami, FL
09.2022 - Current
  • Represented brand at various trade shows and events, enhancing brand visibility.
  • Increased sales by encouraging customers to purchase additional products and services.
  • Gave out product samples, coupons and pamphlets to encourage sales.
  • Teamed with other demonstrators to put on large-scale promotions.
  • Maintained professionality and efficiency while working closely with leadership.
  • Delivered public demonstrations for crowds at stores, trade shows and conferences.
  • Developed and optimized demonstrations to best connect with prospects and encourage sales.
  • Worked promotional events for different products, persuading customers to purchase and documenting sales.
  • Cleaned and organized spaces to maintain neat promotional spaces.

Customer Service Representative

Medwag México S.A. de C.V.
CDMX, MX
07.2019 - 11.2022
  • Answered customer inquiries and provided accurate information regarding products and services.
  • Provided excellent customer service to resolve customer complaints in a timely manner.
  • Assisted customers with product selection, ordering, billing, returns, exchanges and technical support.
  • Maintained detailed records of customer interactions, transactions and comments for future reference.
  • Performed administrative tasks such as filing paperwork, updating databases and generating reports.
  • Developed strong relationships with customers by providing personalized assistance and support.
  • Tracked orders from start to finish to ensure timely delivery of goods or services.
  • Answered incoming calls and emails, providing frontline customer support or assistance with product and service transactions.
  • Developed strong customer relationships to encourage repeat business.

Director of the Latin America Sales Team

ICT Inc
MIAMI, FL
10.2005 - 07.2014
  • Provided guidance and support to all members of the sales team to ensure successful completion of tasks.
  • Intervened in difficult customer situations to resolve issues quickly and efficiently.
  • Represented the company's brand at various trade shows, conferences, and events like CTIA LAS VEGAS, CTIA ORLANDO
  • Maintained relationships with customers through regular follow-up calls and emails.
  • Supported team members by assisting in upselling products and services and closing sales with customers.
  • Demonstrated high level of customer service by engaging clients and offering sales floor assistance.
  • Connected with customers to provide assistance and collect feedback to optimize operations.
  • Exceeded targeted goals and quotas through upselling and strategic customer cultivation.
  • Promoted key products and features to customers to generate interest and drive revenue growth.
  • Maintained detailed and accurate accounting records by overseeing documentation of sales, purchases, and requisitions.
  • Negotiated accounts receivables with customers to secure payment terms.
  • Responded to customer inquiries and delivered appropriate information after carefully researching issues.

Brand Ambassador

Karisma Branding and Event Agency
Miami, FL
12.2006 - 12.2012
  • Gathered customer feedback for product development purposes.
  • Distributed flyers, brochures, and other materials at promotional events.
  • Provided customer service support during promotional events or when needed.
  • Organized promotional events to introduce new products and services to the public.
  • Developed and executed brand awareness campaigns to increase customer engagement.
  • Attended trade shows, conferences, and other marketing events as a representative of the company.
  • Organized and carried out promotional events, set up and tore down event sites and interacted with customers.
  • Promoted positive company image through superior customer service experiences.
  • Promotional model maintaining a professional appearance and demeanor that reflects the brand's image.
  • Conversed with customers to share information about products and services.

Education

Bachelor of Science - Social Work

Universidad De Antioquia
Medellin, Colombia
06-2002

Skills

  • Customer engagement
  • Product demonstrations
  • Sales strategy
  • Market research
  • Event planning
  • Customer relationship management

Languages

Spanish
Native/ Bilingual
English
Full Professional

Volunteerism

Miami Open 2025 - As an Outside Court Usher,  you are the heartbeat of the fan experience. You are the first smile  they see, the guiding hand in the crowd, and the energy that keeps the courts buzzing. The role is essential in creating an atmosphere where fans, players, and guests feel the thrill of the game from the moment they step in the stadium.

Timeline

Brand Ambassador

Altos Planos Collective
09.2022 - Current

Customer Service Representative

Medwag México S.A. de C.V.
07.2019 - 11.2022

Brand Ambassador

Karisma Branding and Event Agency
12.2006 - 12.2012

Director of the Latin America Sales Team

ICT Inc
10.2005 - 07.2014

Bachelor of Science - Social Work

Universidad De Antioquia

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