Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

CATARA LANE

Summary

Adept at video editing/production and sales funnel optimization, I significantly enhanced YouTube channel performance and engagement for CLXContent and other high-profile clients. My friendly, positive attitude, combined with expertise in Adobe Premiere CC and a track record of viral content creation, showcases my ability to drive substantial digital growth and audience engagement.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Freelance Video Editor & Youtube Strategist

CLXContent
04.2019 - Current
  • Helped clients grow their YouTube channels by creating and implementing strategies tailored to their goals and audience.
  • Analyzed YouTube analytics to spot trends, boost video performance, and fine-tune content ideas.
  • Wrote and optimized video descriptions and scripts for podcasts and YouTube to improve SEO and keep things clear and engaging.
  • Guided clients on content planning, from brainstorming video topics to scheduling uploads that fit their business goals.
  • Live-streamed podcasts on StreamYard to YouTube and Facebook, building connections with audiences.
  • Edited over 350 videos for platforms like YouTube, Instagram, Facebook, and LinkedIn.
  • Designed over 200 YouTube thumbnails to maximize click-through rates and improve video performance.
  • Worked with YouTube creators with subscriber counts over 50,000, editing videos to maintain their brand and audience appeal.
  • Achieved viral success twice on a personal YouTube channel, showcasing the ability to create engaging, widely-shared content.
  • Drove over 3,000 website visits from YouTube to a personal website, generating more than 60 leads.
  • Directed and produced two short documentaries, both of which sold out at events and were screened at film festivals.
  • Worked with small business owners to plan, film, and create original content that performed well on YouTube and social media.
  • Created vertical video content for Instagram Reels and TikTok, helping businesses increase visibility and engagement.
  • Promoted and sold tickets for virtual events, using creative strategies to attract attendees.
  • Set up lighting, sound, and different types of camera setups (stationary, track-mounted, crane-mounted) to make sure every shoot looked professional.

Freelance Media Producer Coordinator

HMP Global Communications
Malvern, Pennsylvania
08.2022 - 06.2024
  • Conduct virtual events using platforms such as Zoom, Vimeo, and vMix, ensuring seamless execution and high-quality streaming.
  • Pre-record and post-produce video content tailored for live streaming, enhancing audience engagement.
  • Collaborate with clients to prepare and optimize virtual presentations, ensuring professionalism, and technical readiness.
  • Assist in uploading and editing on-demand videos for meeting platforms, ensuring accessibility, and quality consistency.

Freelance Weeding Videographer

Tolman Media
03.2022 - 10.2023
  • Travel up to three hours, two to three days weekly, to film weddings across Pennsylvania.
  • Capture high-quality footage during 4- to 10-hour wedding events, ensuring all key moments are documented.
  • Collaborate with clients to understand and meet their specific wedding video needs, delivering a personalized experience.
  • Managed sound recording, utilizing both audio recorders and lapel microphones to ensure high-quality audio.
  • Organize and upload raw footage to Dropbox promptly after each event, ensuring secure and timely delivery.

Vice president

Nothing But The Arts INC
02.2022 - 07.2023
  • Led the rebranding and monthly updates of the organization’s website, showcasing events and enhancing user engagement.
  • Designed and outlined a new membership program to expand community involvement and retention.
  • Assumed CEO responsibilities in their absence, ensuring seamless organizational operations.
  • Supervised social media interns, providing guidance and ensuring content aligned with brand standards.
  • Directed social media campaigns, increasing awareness and engagement across platforms.
  • Collaborated closely with the President/CEO to execute organizational strategies and initiatives effectively.
  • Partnered with the President/CEO to document organizational history and transfer knowledge, preparing for leadership succession.
  • Developed and implemented innovative event ideas to engage the community and promote the organization’s mission.

Program Coordinator

Indo Chinese american Council
09.2018 - 06.2021
  • Supervised groups of 12-15 children, ensuring a safe and engaging learning environment.
  • Designed and implemented 5-8 weekly literacy-focused lesson plans for Scrabble and film clubs, aligning with grant requirements.
  • Served as on-site photographer, capturing moments to support program documentation and promotion.
  • Traveled independently with 10-12 students on field trips and competitions throughout the city.
  • Guided elementary students in scriptwriting and video editing using Adobe Premiere Pro.
  • Organized and curated a film festival to showcase student work at the end of the summer camp.
  • Built relationships with stakeholders to identify programming needs and enhance organizational impact.

Multimedia

HypeFresh Online Magazine
12.2019 - 02.2020
  • Reviewed email submissions to identify emerging artists, crafting engaging blog posts and corresponding social media graphics to highlight their work.
  • Managed and updated Pinterest weekly, achieving over 20,000 monthly viewers in less than a month.
  • Designed branded graphics for Instagram, Facebook, and Twitter using Canva and Adobe Spark, ensuring cohesive visual storytelling.
  • Traveled to Center City Philadelphia to film B-roll footage, capturing dynamic content for promotional use.
  • Provided event photography, documenting key moments for social media and marketing materials.
  • Produced 15-30 second videos optimized for Instagram, YouTube, and website use, driving audience engagement.
  • Curated a weekly list of five up-and-coming artists, entrepreneurs, and creatives to spotlight.
  • Researched and compiled a library of over 200 hashtags to enhance social media reach and engagement.

Education

Bachelor of Arts - Film And Media Arts

Temple University
Philadelphia, PA

Skills

  • Friendly, positive attitude
  • Sales funnel optimization
  • Video editing/ production
  • Troubleshooting
  • Adobe Premiere CC expertise
  • Virtual events
  • Live streaming
  • Time management
  • Video analytics
  • Keyword research
  • Thumbnail creation
  • Multi-camera editing
  • Script writing

Certification

  • CPR Certified
  • OSHA Trainer

Timeline

Freelance Media Producer Coordinator

HMP Global Communications
08.2022 - 06.2024

Freelance Weeding Videographer

Tolman Media
03.2022 - 10.2023

Vice president

Nothing But The Arts INC
02.2022 - 07.2023

Multimedia

HypeFresh Online Magazine
12.2019 - 02.2020

Freelance Video Editor & Youtube Strategist

CLXContent
04.2019 - Current

Program Coordinator

Indo Chinese american Council
09.2018 - 06.2021

Bachelor of Arts - Film And Media Arts

Temple University

Similar Profiles

CREATE PROFILE
CATARA LANE