Catarina Cappellari

Developed and executed digital marketing strategies that increased online sales by 30% within 2 months, leveraging SEO, email marketing, and social media campaigns to drive traffic and conversions.

Led a creative marketing team, guiding the development of visually cohesive campaigns and ensuring all content aligned with the brand’s artistic vision and goals.

Designed and optimized the online store's aesthetic and user experience, curating product listings and promotional materials that enhanced the brand’s visual identity and boosted customer engagement by 20%.

Continuously refined marketing strategies based on creative performance metrics, using data to inspire innovative approaches that aligned with both business objectives and brand storytelling.

• Delivered exceptional customer service by assisting 50+ clients daily with various banking transactions, including deposits, withdrawals, and account inquiries, ensuring a positive and efficient experience.
• Established rapport with regular customers, remembered their names and preferences, and provided personalized service, resulting in increased customer satisfaction and loyalty.
• Supported customers in understanding and utilizing banking products and services, including online banking, mobile apps, and financial planning tools, enhancing their overall banking experience.
• Collaborated with colleagues to maintain a well-organized, secure, and efficient work environment, contributing to the overall success of the branch.
• Participated in ongoing training and development programs to stay updated on banking regulations, products, and customer service best practices.

• Successfully planned and hosted 10+ marketing events, including birthday parties and company events, managing vendor coordination, decoration, and menu development.
• Led the creation of written, video, and image content for marketing channels, boosting brand awareness by 35%.
• Collaborated with a team of 3 marketing members, learning new tasks and devising effective strategies for overcoming challenges.
• Managed social media scheduling, resulting in a successful Instagram campaign that achieved a monthly page reach of 100K.
• Designed mock-ups, email campaigns, and social media content, increasing social media traffic by 30%.

• Curated a unique and inviting bar atmosphere by creatively arranging displays and decor, enhancing the overall customer experience and setting the ambiance for various events.
• Crafted signature cocktails and personalized drink orders, blending flavors and presentation to delight customers and elevate the bar's reputation.
• Developed a rotating drink menu that incorporated seasonal ingredients and trending flavors, attracting a diverse clientele and encouraging repeat visits.
• Engaged customers with a friendly and charismatic demeanor, creating memorable experiences through creative storytelling and personalized service.
• Organized themed nights and events, collaborating with the team to design and execute promotional ideas that boosted customer engagement and sales.
• Leveraged social media to showcase creative drink presentations and bar events, contributing to an increased online following and brand visibility.

• Curated visually stunning store displays that aligned with the latest fashion trends, driving a 25% increase in foot traffic and enhancing the overall shopping experience.
• Led the design and execution of seasonal store layouts, creating a fresh and engaging atmosphere that captivated customers and boosted sales by 20%.
• Developed and implemented creative marketing initiatives, including in-store events and promotions, which attracted new customers and increased brand visibility in the local market.
• Collaborated with the merchandising team to select and showcase trending products, resulting in a 20% increase in key item sales and customer interest.
• Trained and mentored store staff on visual merchandising techniques and customer engagement strategies, fostering a creative and customer-focused environment.
• Designed and managed in-store marketing materials, including posters, signage, and digital displays, ensuring consistency with the brand's aesthetic and enhancing the customer journey.