Catarina Romano De Rezende
Stanford,CA
Summary
Motivated student currently working towards a degree in Communication, with a focus on Media Psychology, and Psychology on the Judgment and Decision-Making Pathway.
Overview
5
5
years of professional experience
Work History
Advertising Strategic Planning Intern
JOR Publicidade
08.2023 - 09.2023
- Enhanced strategic planning processes by conducting thorough market research and competitor analysis.
- Supported the development of advertising strategies for high-profile clients such as Tim and Parque Bondinho through detailed SWOT analysis and industry trend evaluation.
- Helped secure long-term accounts such as Harley-Davidson by recommending strategies to promote brand effectiveness and highlight product benefits.
- Analyzed customer feedback data to identify areas of improvement within current product offerings, informing future strategy decisions.
Research Assistant
Social Learning Lab
09.2023 - Current
- I am currently assisting lead researcher Dr. Kat Adams Shannon on her "Environmental Adaptations of Learning Strategies" research, which explores how children (ages 4-6) make adaptive learning decisions based on their beliefs about the reliability or unreliability of their social environment.
- Contribute toward several aspects of the research process including data coding, recruitment & data collection, and stimuli design.
Research Assistant
Social Media Lab
01.2024 - Current
- I was recently recruited by Professor Jeff Hancock to assist in a research project on the relationship between Mental Health and Social Media Use among young adults.
Research Assistant
Dweck-Walton Lab
09.2022 - 01.2023
- Assisted Dr. Elizabeth Mary Blevins in establishing the paradigm of an fMRI Motivation project.
Research Intern
Brazilian Chamber Of Foreign Trade (FCCE)
09.2023 - Current
- Conducted in-depth data analysis of domestic and international audiovisual market trends and consumer behaviors.
- Collected and compared diverse resources, including market reports and industry studies, and conducted interviews with industry leaders.
- My work was a foundational element for evidence-based policy proposals, contributing significantly to the growth and competitiveness of the Brazilian audiovisual market.
VP External Affairs
Kappa Alpha Theta Sorority
12.2023 - Current
- Responsible for the Sorority's Philanthropy Coordination: coordinating and organizing philanthropic events, fundraisers, and community service activities.
- Involved in seeking opportunities for the organization to contribute to community development and well-being.
- Mediate the relationship between our current members and the alumni network.
- Serve as a liaison between the sorority and external entities, including other Greek organizations, businesses, and philanthropic partners.
CFO
Prana Swim
01.2019 - 07.2022
- Co-founded the nonprofit, biodegradable swimwear brand, Prana Swim.
- Led budgeting process, collaborating with my co-founders to allocate resources strategically and ensure alignment with organizational goals.
- Reduced operational costs by identifying areas for improvement and implementing cost-saving measures across departments.
- Drove revenue growth by developing pricing strategies that maximized both sales volume and profitability.
- Collaborated with local NGOs, allocating over 50% of profits to organizations such as Rede Ecológica and Amparando.
Volunteer
Brazil At Silicon Valley
04.2023 - 04.2023
- Provided exceptional support for event management tasks, resulting in smoothly executed functions.
- Assisted with special events and programs.
English Tutor
Casa Da Criança, Apontar, Homework Relief
08.2018 - 12.2021
- Enhanced students' reading and writing skills by implementing interactive and engaging lesson plans.
- Improved student comprehension of complex texts by employing various teaching methods tailored to individual learning styles.
- Increased student confidence in spoken English through consistent practice and constructive feedback during conversational exercises.
- Developed personalized tutoring sessions based on student age (3-5 and 10-13) and proficiency levels, leading to improved academic performance.
Intern
Pró Criança Cardíaca
10.2020 - 12.2020
- Volunteered in various departments within this NGO dedicated to supporting pediatric cardiac patients, including Marketing, Legal, and Administration.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Assisted in the planning and execution of events, resulting in increased patient and parent engagement and satisfaction.
Education
Bachelor of Arts - Psychology And Communication BA Candidate
Stanford University
Stanford, CA06.2026
Skills
- R-Programming
- Problem solving
- SWOT analysis
- Market research
- Statistical Analysis
- Data Analysis
- Research Design
- Community Outreach
Languages
Portuguese
Native or Bilingual
English
Native or Bilingual
French
Limited Working
Spanish
Limited Working
Timeline
Research Assistant
Social Media Lab
01.2024 - Current
VP External Affairs
Kappa Alpha Theta Sorority
12.2023 - Current
Research Assistant
Social Learning Lab
09.2023 - Current
Research Intern
Brazilian Chamber Of Foreign Trade (FCCE)
09.2023 - Current
Advertising Strategic Planning Intern
JOR Publicidade
08.2023 - 09.2023
Volunteer
Brazil At Silicon Valley
04.2023 - 04.2023
Research Assistant
Dweck-Walton Lab
09.2022 - 01.2023
Intern
Pró Criança Cardíaca
10.2020 - 12.2020
CFO
Prana Swim
01.2019 - 07.2022
English Tutor
Casa Da Criança, Apontar, Homework Relief
08.2018 - 12.2021
Bachelor of Arts - Psychology And Communication BA Candidate
Stanford University
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