Summary
Overview
Work History
Education
Skills
Timeline
Generic
Cate  Casparius

Cate Casparius

New York

Summary

Proactive and detail-oriented Sports professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

4
4
years of professional experience

Work History

Brand Marketing Coordinator

Excel Sports Management
07.2023 - Current

Excel Sports Management is an industry-leading management and marketing agency offering an elite level of expertise, influence, access and insights across the sports landscape.

  • Collaborated with cross-functional teams to help brands successfully launch and market in the sports space.
  • Managed project budgets, timelines, and deliverables, ensuring high-quality outcomes within scope constraints.
  • Conducted market research to identify emerging trends, competitive landscape insights, and opportunities for growth.

Organic Social Strategist

Power Digital Marketing
06.2022 - 06.2023

Power Digital Marketing is a full-service digital marketing agency, providing data-driven marketing strategies and creative growth solutions.

  • Responsibilities include establishing relationships with numerous clients, creating monthly multi-platform content calendars with engaging content and campaigns, tracking social media engagement to identify high-performing ideas for campaigns, setting up and managing social commerce platforms, and leading interns in trainings about social commerce.

Content Creator & Recruitment Head

VT PRISM
11.2019 - 05.2023

PRISM is an interdisciplinary marketing agency led by faculty and run by the next generation of creatives, strategists, analysts, and marketing mavens at Virginia Tech.

  • Responsibilities as content creator included creating and posting monthly content to the client's social media accounts, planning social media campaigns and increasing engagement rates month over month.
  • Responsibilities as recruitment head included recruiting new members for the organization, marketing and promoting recruitment events, and coordinating logistics for events.

Public Relations Officer

Kappa Delta Council
12.2020 - 01.2022

Content creator for the Kappa Delta Epsilon Pi Chapter at Virginia Tech (@kappadelta_vt) & Website Creator for the chapter’s newly published sorority blog

  • Responsibilities as content creator include finding and/or creating content for Instagram, planning and posting content, promoting upcoming events and fundraisers, and recruiting new members to join Greek life on campus through social media.
  • Responsibilities as website creator include creating and updating the blog, recruiting members to write pieces, writing personal pieces, editing submissions, and promoting the pieces via social media.

Education

Bachelor of Science - Marketing Management

Virginia Tech
Blacksburg, VA
05.2023

Skills

  • Administrative Duties
  • Social Commerce Expert
  • Brand Development and Awareness
  • Digital Media Advertising
  • Content Generation
  • Social Media Performance Measurement

Timeline

Brand Marketing Coordinator

Excel Sports Management
07.2023 - Current

Organic Social Strategist

Power Digital Marketing
06.2022 - 06.2023

Public Relations Officer

Kappa Delta Council
12.2020 - 01.2022

Content Creator & Recruitment Head

VT PRISM
11.2019 - 05.2023

Bachelor of Science - Marketing Management

Virginia Tech
Cate Casparius