Cathe Schaefer
Brick,NJ
Summary
Proven sales and marketing director with over twenty plus experience. Managed territories, built relationships, and organized a complete roll out of a sales process to new communities. Organized and efficient communicator looking to continue in the senior living realm. Surpasses responsibilities as a Director offering guidance to senior citizens on making and adjusting to their new environment. Communicates with seniors while maintaining thoughtful and respectful awareness of life stage. Advocates on behalf of seniors from start to finish in advisory capacity. Well-regarded Sales Advisor highly effective at analyzing data and trends to make timely, useful and effective recommendations. Well-versed in operating in complex, dynamic environments under tight deadlines. Currently working in this capacity for another senior living company in the New Jersey area for the last eight months.
Overview
6
6
years of professional experience
Work History
Senior Advisor, Senior Advisor
Waterstone of Westchester
10.2020 - 10.2021
- Successfully selling “blue sky” for a new development under construction in downtown White Plains, NY
- 132 apartments in an Independent Living Community, with supportive services
- Pre-Selling Apartment
- Discovery with Families to understand their needs
- Analyzing Market Trends
- Meeting Clients both in person and virtually
- Develop Quarterly Marketing Plans
- Maintaining sales budget
- Planning/Attending events to promote brand awareness
- Meeting PR Firm to move branding forward
- Maintaining Lead Base
- Overseeing Sales Assistant
- Planning Events for professionals and lead base
- Understand and following all COVID Procedures within the state
Atria Senior Living- Director of Sales
12.2015 - 10.2020
- Census at time of hire was 76% with the average move in monthly being zero to two maximum
- Reviewing and updating lead base and qualifying each lead
- Within six months census was 96% , maintained for over a year
- President Club award winner for census and revenue for three consecutive years
- Touring families with full knowledge of the community and how it can benefit each persons and families lives
- Full understanding of each department and how it operates
- Training new Atria Sales Managers enabling them to take over their community when needed
- Cohesive communication with Director of Maintenance to ensure that each apartment was turned in a timely manner, staging model apartments to showcase during tours
- Planning all marketing events for both professionals and familes during the year
- Working within the guidlines of Atria Home Care and other care agencies to facilitate care needs for residents when needed
- Outreach each week to rehabilitation centers, hopsitals, physicians, Discharges Planner and Geriatric Care Managers
- Full knowledge of COVID guidlines for state.
Skills
- Outreach Initiatives
- Maintaining and Building Census
- Event Planing
- Complete Knowledge of Departments
- Client Rapport-Building
- Revenue Quotas
- Efficient Service
- Professional Relationships
- Sales Expertise
- Customer Interaction
- Team Goals
Timeline
Senior Advisor, Senior Advisor
Waterstone of Westchester
10.2020 - 10.2021
Atria Senior Living- Director of Sales
12.2015 - 10.2020
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