Catherine Alfonso
Miami
Summary
Email marketer with years of experience in implementing and optimizing customer lifecycle marketing. Skilled in CRM, data analysis, customer segmentation, and campaign management to grow and retain customers. Passionate about content, technology and brand awareness.
Overview
7
7
years of professional experience
1
1
Certification
Work History
CRM & Lifecycle Manager
Paramount+
07.2022 - Current
- Own all phases of D2C email marketing including development, planning, scheduling, list segmentation, design/layout, testing, delivery, A/B testing and conversion reporting. Managing day-to-day email marketing activities focusing on LATAM and Brazil but able to work with all international regions where Paramount+ is streamed.
- Lead the development and implementation of an automated solution for managing data extensions in Salesforce, targeting both active and expired audiences.
- Source all content needed for campaigns. Image assets, links, and copy.
- Use Moveable Ink on for personalization base on subscriber watch behavior.
- Create Push notifications using Braze for static and segmented sends for new releases, season and live sporting events.
- Work with local Retention and Lifecycle teams on promotional campaigns every quarter.
- Assist in developing comprehensive reports detailing all key email marketing metrics, including delivery, open rates, click rates, conversion, opt-out, etc.
- Create and schedule partner marketing emails for Amazon Prime members who subscribe to Paramount+ through their Amazon Prime subscription.
Email Marketing Specialist
Vacation Innovations
08.2021 - 07.2022
- Work within Salesforce Marketing Cloud and Salesforce Lightening to set up and deploy campaigns. Including but not limited to day-to-day email campaigns; daily, weekly and promotional.
- Troubleshoot issues/quality assurance for HTML templates, links, design/layout.
- Monitor metrics to track behavior of targeted audiences.
- Develop email content such as copy, images and subject lines. Able to work closely with cross-functional teams to streamline processes.
Marketing Coordinator
Marriott Vacations Worldwide
08.2019 - 08.2021
- Perform day-to-day email marketing execution for email communications.
- Building, coding email campaigns, scheduling, testing and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
- Work closely with marketing manager and cross-functional teams to create promotions and support business initiatives.
Marketing Coordinator
FirstBank Florida
10.2018 - 08.2019
- Worked with all bank’s business units to order, monitor and distribute promotional items, collateral pieces, etc.
- Compiled analyzed data and created spreadsheets, graphs and charts for consumer banking business group.
- Created and deployed social media ads on Facebook, Instagram, organically growing FirstBankFlorida social media presence.
Education
Master of Arts - Marketing Communications
Florida State University
Tallahassee, FLBachelor of Arts - Psychology
Florida International University
Miami, FLSkills
- CRM platforms - Salesforce Marketing Cloud, Slate Amazon
- Push notifications - Braze
- Customer personalization - Moveable Ink
- Reporting and analytics -Tableau
- Lifecycle email marketing, A/B testing, Customer segmentation
- Retention strategies
- Promotion Planning
- Training and mentoring
- Liaising between cross functional teams
Websites
Certification
Trailblazer Virtual Bootcamp for New Marketers by Salesforce
LANGUAGES
Spanish | Native
Timeline
CRM & Lifecycle Manager
Paramount+
07.2022 - Current
Email Marketing Specialist
Vacation Innovations
08.2021 - 07.2022
Marketing Coordinator
Marriott Vacations Worldwide
08.2019 - 08.2021
Marketing Coordinator
FirstBank Florida
10.2018 - 08.2019
Bachelor of Arts - Psychology
Florida International University
Master of Arts - Marketing Communications
Florida State University
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