Catherine Bailey
Vancouver,WA
Summary
Visual Information Specialist with extensive experience at USDA Farm Production and Conservation, skilled in transforming complex information into compelling visual narratives. Recognized for leading design campaigns that achieved Emmy Award recognition, demonstrating a strong commitment to excellence in visual communication.
Overview
15
15
years of professional experience
Work History
Visual Information Specialist
USDA Farm Production and Conservation
Vancouver, Washington
02.2021 - Current
- Created engaging visuals including infographics, brochures, fact sheets, posters, and signage. Acknowledged as expert in crafting unique visuals, leading to higher audience engagement.
- Lead several design campaigns, resulting in an enhanced digital and social media presence, including visual development for USDA NRCS's "No-Till November" social media campaign, achieving top engagement metrics throughout November 2024.
- Coordinated with local and national printers on the production of publications for distribution nationwide.
- Maintained brand identity for multiple USDA agencies, including the Risk Management Agency, Natural Resources Conservation Service and Farm Service Agency. Participated on the Visual Design team's style guide development, ensuring all design elements and products are cohesive.
- Demonstrated proficiency in a wide range of Adobe Suite tools such as InDesign, Illustrator, Photoshop, Premiere and After Effects.
- Facilitated training focused on contemporary design and animation standards.
Associate Animator
Sony Pictures Imageworks
Vancouver, British Columbia
03.2021 - 06.2021
- Collaborated with animation team, leads, and director to finalize character animation for key film scenes appearing in the film Hotel Transylvania 4.
- Delivered tasks punctually to meet production demands.
- Engaged in daily reviews to enhance team performance.
Public Affairs Specialist
USDA Natural Resources Conservation Service
Portland, United States
06.2011 - 02.2021
- Assisted Public Affairs Officer in the overall formulation of outreach campaigns, with a focus on visual design and communication products and strategies, including printed publications and visual presentations.
- Coordinated with local and national printers, ensuring print jobs were completed accurately, on time and cost-effectively.
- Managed all printed materials for use at the state and field office level.
- Reviewed and approved proofs to verify color management and accuracy.
- Acted as the subject-matter expert for all issues related to graphics and printing.
- Coordinates GovDelivery, an online messaging service with over 2,000 public subscribers, 200 partners, and over 150 media groups, ensuring program announcements and mission-critical information is distributed electronically within established time frames
- Designed bannerstands and specialty outreach items for events, including state fairs, conferences and conventions. Created over 25 bannerstands tailored to outreach needs during my tenure with NRCS.
- Maintained local website and routinely updated both visual and written content.
- Prepared final graphic products to be publishable according to 508 guidelines on the Web or for distribution electronically.
- Maintained social media accounts, including graphics and content development.
- Supervised graphic design intern.
- Acted as temporary lead for the Oregon NRCS public affairs department, fielding a variety of communication requests including all visual and communication-related needs.
Public Affairs Intern
USDA Natural Resources Conservation Service
Portland, United States
10.2009 - 06.2011
- Worked with the public affairs team to develop various design projects, including fact sheets, brochures, flyers, postcards and eblasts.
- Categorized media for ease of access.
- Designed scientific posters for technical experts.
- Assisted with printing and shipping.
- Developed presentation templates and assisted with design formatting.
- Maintained storage of physical media, including bannerstands and outreach giveaways.
Education
Bachelor's degree - Communications (Journalism)
University of Portland
Portland, OR, United StatesBachelor's degree - Computer Animation
Ringling College of Art And Design
Sarasota, FL, United StatesSome college (no degree) - Gaphic Design
Portland State University
Portland, OR, United StatesSkills
- Adobe Photoshop, Illustrator, InDesign, After Effects and Premiere
- Animation, including 3D character animation and motion design
Accomplishments
- Contributed logo animation for the "Where Good Things Grow" TV PSA series, which won both the 2022 and 2024 Upper Midwest Regional Emmy for best public service announcement.
- Recipient of the 2018 Unsung Hero Award for creative contributions resulting in increased awareness of soil health.
References
References available upon request.
Timeline
Associate Animator
Sony Pictures Imageworks
03.2021 - 06.2021
Visual Information Specialist
USDA Farm Production and Conservation
02.2021 - Current
Public Affairs Specialist
USDA Natural Resources Conservation Service
06.2011 - 02.2021
Public Affairs Intern
USDA Natural Resources Conservation Service
10.2009 - 06.2011
Bachelor's degree - Communications (Journalism)
University of Portland
Bachelor's degree - Computer Animation
Ringling College of Art And Design
Some college (no degree) - Gaphic Design
Portland State University
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