Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Catherine Baush Funderburg

Houston,TX

Overview

11
11
years of professional experience

Work History

Director of Digital Marketing

AIG Life and Retirement
Houston, TX
Current
  • Spearheads cross-functional SharePoint initiatives; achieves higher level of productivity and reduction of errors
  • Develops and directs launch of new SharePoint and web based projects resulting in 100% error free outcome
  • Accountable for Digital Marketing departments overall customer satisfaction and communication
  • Implements focused strategy for digital marketing projects
  • Deepened and fosters relationships with global constituents and service providers
  • Defines and deploys advanced digital features for product specific digital assets
  • Hires and manages local, USA remote and off shore staff members
  • Produces reports detailing results of campaigns
  • Measure campaign impact and performance

Director of Web Communications

The University of Texas at Brownsville
Brownsville, TX
07.2011 - 07.2014
  • Successfully launched SharePoint 2010 5000 page university website
  • Created, analyzed and reported on strategic digital marketing campaigns for Office of the President, News and Information, and Institutional Advancement
  • Launched upgrade and data cleaning of Raiser's Edge database which supports Institutional Advancement and The Office of the President
  • Directed The University of Texas at Brownsville's web software and branding migration project
  • Detailed, trained and ensured adherence to strict security policies for web based fund raising campaigns
  • Collaborated across institutional channels to assist with learning technology integration
  • Created web based application successfully enhancing enrollment activities
  • Restructured student enrollment services website to engage current students
  • Taught first year student courses to deepen long term enrollment opportunities

Principal Owner and Consultant

Monarch Park Web Consulting
Tampa, FL
07.2003 - 07.2011
  • Implemented and trained international manufacturing SharePoint and Project Server implementation
  • Developed technology upgrades, system improvements and database deployments for Department of Veteran's Affairs – Office of Cyber Security
  • Implemented cost benefit (ROI) of ongoing project implementations for international consulting firm
  • Managed project execution to ensure adherence to budget, schedule and scope
  • Selected and implemented appropriate digital tools, programming languages, and applications to meet long term corporate goals
  • Achieved large scale corporate training initiative across the state of Florida to support software upgrades and increase staff functionality
  • Developed, analyzed and deployed document assembly custom software for national agency
  • Effectively trained over 300 staff members, executives and support personnel on customer software usage for national law firm
  • Leveraged current technologies to increase productivity and maintain the "bottom line"
  • Taught technical continuing education for The University of South Florida with high acceptance rating
  • Developed application models, image templates, to meet user needs at industry standards
  • Trained over 150 international employees, executives and front line workers on the use and application of Microsoft Project Server and MS Project concepts and principals to enhance in strategic productivity program

Professional Development Officer

Hillsborough Community College - Corporate Training Center
Tampa, FL
01.2008 - 11.2009
  • Designed, prepared and delivered professional development training; programs; promotional materials; enrollment and tracking methodologies for implementing adult training activities that address strategic needs of organizations.
  • Lead needs assessments, corporate planning, professional development activities to ensure organizational objectives are realized
  • Collaborated with senior level management of local and government agencies for the purpose of planning, implementing and maintaining services and/or programs.
  • Built a mutual affiliation between public agencies to produce successful down-sizing initiative at the local government level
  • Opened communication initiative with national agency in an effort to resolve contract dispute and move forward with contract negotiation

Education

Master's Degree - Educational Technology

Strayer University
2011

BA CIS - Computer Information Systems

Strayer University
2007

Skills

  • SharePoint 2013 Administration
  • SharePoint, Joomla, WordPress, Tridion CMS
  • Project Server
  • HTML5, CSS3, JavaScript, PHP, Perl
  • Exact Target, Eloqua, NetCommunity
  • IBM Marketing Central, Lotus Notes
  • Google Analytics, Omniture
  • SalesForce, Blackbaud Raiser's Edge, eTapestry

Accomplishments

  • Demonstrates influential change working across "silos" to build consensus
  • Overcomes project pitfalls and builds processes
  • Creates project planning for enterprise level technical projects
  • Ensures job tasks are tracked and measured
  • Establishes superior programming standards, methodology to digital application development
  • Develops international web project management initiatives
  • Faithfully adheres to brand elevation and governance practices

Affiliations

ASTD - The American Society for Training & Development

AMA - American Management Association

Timeline

Director of Digital Marketing

AIG Life and Retirement
Current

Director of Web Communications

The University of Texas at Brownsville
07.2011 - 07.2014

Professional Development Officer

Hillsborough Community College - Corporate Training Center
01.2008 - 11.2009

Principal Owner and Consultant

Monarch Park Web Consulting
07.2003 - 07.2011

Master's Degree - Educational Technology

Strayer University

BA CIS - Computer Information Systems

Strayer University

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Catherine Baush Funderburg