Catherine Smith

• Company Overview: Vitamin and Supplement e-Commerce
• Achievement: Increased brand visibility by managing 10 ad campaigns across Google and Meta ad spaces
• Increased sales by 2142%
• Responsibilities: Marketing, branding, copywriting, graphic design, blogs, newsletters, analyze reports, present to Board of Directors, Adobe Creative Cloud, Adobe Illustrator, AI
• Created, and launched a new Shopify eCommerce site servicing over 5,000 monthly visitors, driving engagement and potential sales
• Collaborate with Board of Directors & Stakeholders
• Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
• Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
• Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
• Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
• Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
• Conducted market research to inform decision-making and ensure alignment with target audiences needs and preferences.
• Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.

• Company Overview: Interior Design firm
• Achievement: Achievements include reducing accounts receivable by $300,000
• Responsibilities: All financial activities, reporting, payroll liabilities, invoicing, payments, benefits administrator, print ads, website updates
• Managed a budget of $2,000,000 for all financial activities ensuring fiscal responsibility and accuracy
• Organized key procedures that streamlined operations and improved team productivity
• Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
• Increased overall team productivity by fostering a positive work environment and providing effective leadership.
• Assisted with hiring process and training of new employees.
• Developed strategic partnerships with key stakeholders, leading to significant growth opportunities for the company.
• Enhanced customer satisfaction levels by implementing an effective feedback system and addressing concerns promptly and efficiently.

• Company Overview: Hair and skin products developer and manufacturer
• Achievement: Amplified lead generation by 15% by designing print materials for sales department, national trade shows
• Responsibilities: Graphic Design for print media such as catalogues, trade show materials, sales documents, create and edit streaming product video, AfterEffects, Adobe Illustrator
• Created and designed print and e-catalogues, streaming videos for salons
• Boosted brand awareness and generated leads with high quality graphics
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.

• Company Overview: University Athletic Department
• Assisting the Athletic Department with digital graphics for their school teams, such as baseball, softball and basketball
• Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
• Collaborated with the creative team to develop visually appealing graphics for various projects, resulting in increased client satisfaction.
• Efficiently managed multiple projects simultaneously while maintaining a high level of attention to detail and meeting deadlines consistently.
• Designed graphics for websites, logos and promotions for marketing purposes.

• Company Overview: Fabric structure designer and manufacturer
• Responsibilities: Payroll liabilities, bookkeeping, assist lead designer and owner with financial aspects of the business
• Managed financial activities, and all human resources.
• Logistics for tent setups and festivals and events
• Established a positive work environment, fostering collaboration among staff members to improve productivity and creativity.
• Coordinated daily studio operations, including scheduling, staff management and customer service.
• Verified that organization maintained open-door policy so employees could openly discuss ideas and make suggestions.

Company Overview: Large contractor for remodels and upgrades

• Achievement: Created a comprehensive procedures manual, establishing a Gold Standard for operational workflows for two departments and staff of more than fifty employees.
• Responsibilities: Managed residential projects and supervised six subcontractors
• Pulled permits, logistics across Bay Area, procured materials as needed, managed call-backs, customer service
• Boosted client satisfaction scores by 30% by enhancing project communication channels
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Met project deadlines without sacrificing build quality or workplace safety.
• Established effective communication among team members for enhanced collaboration and successful project completion.
• Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.