Catherine Dotson
Belleville,IL
Summary
Accomplished and ambitious Category Development Manager with over 20 years experience in CPG, that excels when working cross-functionally across teams. Expert in creating a category analysis for both internal and external stakeholders to highlight growth, success, or concern. Adept at combining multiple data sources into a concise recap or neatly organized presentation.
Overview
21
21
years of professional experience
Work History
Category Development Manager
Arla Foods
06.2020 - Current
- Developed sales dashboard tool, using syndicated data, resulting in an easy-to-use Excel dashboard showing category insights, brand rank, item rank, share metrics, forecasting measures, etc. that was used across the entire US organization
- Built relationships with customers and community to establish long-term business growth
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion
- Generated and presented insightful category presentations to sales, marketing, customers, and leadership team
- Worked closely with Marketing Team to develop, implement, and track shopper marketing programs at Tier 1 customers
- Analyzed household panel data to understand brand's shoppers and make correlations between competition and key retailers to aid Commercial Team in understanding consumer behavior
- Led monthly meetings on consumption and household insights to Commercial Team highlighting areas of concern, opportunity, and growth
- Developed insightful presentations for senior leadership, providing updates on category performance metrics, challenges faced, accomplishments achieved, as well as future growth plans
- Syndicated data point of contact for United States, utilizing numerous data sets for consumption and household metrics (including ad-hoc requests)
Key Account Manager
Arla Foods
02.2019 - 06.2020
- Account Manager to BJ's Wholesale Club business, responsibilities included full sales analysis, direct interaction with corporate buyers, and management of broker network
Customer Analyst
Arla Foods
08.2015 - 02.2019
- Worked directly with National Account Managers on Tier 1 accounts to analyze sales and provide category information on customer trends
- Supported sales and marketing on customer specific trends, analyzing base sales, promotional activity, and marketing programs
- Conducted in-depth competitor analysis to identify market gaps and new business opportunities, enabling strategic expansion efforts.
Wholesale Administrative Supervisor
Landshire, Inc.
08.2003 - 08.2015
- Created, shared, and managed sales reporting for Wholesale Division, highlighting areas that were growing or declining to sales, marketing, and company leaders
- Worked jointly with Walmart Team, assisting in key replenishment duties, sales reporting in DSS, inventory and in stock metrics, and site administrator duties
- Collaborated with RBMs on sales presentations incorporating internal data and customer portal POS data to help grow sales
- Constructed and shared order summaries in an easy to view format for the plant director to utilize in ensuring the correct product was made at the correct time
- Managed broker commission process from start to finish
- Updated reports, managed accounts, and generated reports for company database
Education
Bachelor of Science - Business Administration
Linden wood University
St. Charles, MO01.2015
Associate of Applied Science - Office Technology
Southwestern Illinois College
Belleville, IL01.2003
Skills
- Nielsen Discover
- Microsoft Office
- Walmart Retail Link (Site Admin)
- Circana (Costco Item Level)
- Strong Communication & Presentation skills
- Category Management
- Market Trend Analysis
- Merchandising Strategies
- Trade marketing
Timeline
Category Development Manager
Arla Foods
06.2020 - Current
Key Account Manager
Arla Foods
02.2019 - 06.2020
Customer Analyst
Arla Foods
08.2015 - 02.2019
Wholesale Administrative Supervisor
Landshire, Inc.
08.2003 - 08.2015
Associate of Applied Science - Office Technology
Southwestern Illinois College
Bachelor of Science - Business Administration
Linden wood University
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