Catherine Eleftheriou
Las Vegas,Nevada
Summary
Content Growth Specialist focused on brand voice, storytelling, and growth across North and South America, blending creativity and data awareness to develop content that actually moves behavior.
Overview
4
4
years of professional experience
Work History
Brand Manager
MorningAI
Las Vegas, NV
05.2024 - 11.2025
- Led multichannel content strategy across email, social, and campaigns, using data insights to strengthen brand storytelling, lift engagement, and support large scale outreach initiatives.
- Created AI driven visual concepts and presented work at Cannes Lions week in France, highlighting early-stage innovation and turning client goals into clear, actionable content ideas.
Account Manager
Emet Digital
Las Vegas, NV
08.2022 - 12.2023
- Managed content calendars, email flows, and paid media campaigns for multiple accounts, using metrics to refine messaging and improve engagement and ROI.
- Turned performance data into clear recommendations that shaped creative direction, strengthened brand voice, and deepened long term client relationships.
Social Media Manager
Cri du Chat Disques
Las Vegas, NV
08.2021 - 08.2022
- Led creative strategy and content planning for artists under a Universal Music Group label, boosting engagement 30% with data-informed posting, storytelling, and audience segmentation.
- Coordinated digital campaigns for releases and live events, aligning visuals, messaging, and analytics to boost visibility and strengthen artist communities.
Advanced Optimization Specialist (Contract)
Pinterest
Brazil, São Paulo
08.2021 - 11.2021
- Supported performance optimization for advertisers by analyzing trends and campaign metrics, identifying opportunities to refine targeting and creative direction, and optimize budget allocation.
- Worked cross-functionally with Pinterest and Accenture teams to improve campaign delivery and ensure consistent performance across multiple accounts.
Education
MBA - Marketing, Branding, And Growth
Pontifical Catholic University of RS
Brazil, RS12-2022
Bachelor Of Science (BS) - Marketing
University of Nevada, Las Vegas
Las Vegas, NV09-2019
Skills
- Content Strategy and Multichannel Execution
- Data-Driven Optimization
- Creator and Stakeholder Management
- Program and Calendar Management
- Performance Marketing
- Storytelling and Brand Voice Consistency
Timeline
Brand Manager
MorningAI
05.2024 - 11.2025
Account Manager
Emet Digital
08.2022 - 12.2023
Social Media Manager
Cri du Chat Disques
08.2021 - 08.2022
Advanced Optimization Specialist (Contract)
Pinterest
08.2021 - 11.2021
MBA - Marketing, Branding, And Growth
Pontifical Catholic University of RS
Bachelor Of Science (BS) - Marketing
University of Nevada, Las Vegas