Catherine Flynn
New York,NY
Summary
Dynamic leader with extensive experience at IPG Mediabrands, specializing in partnership development and revenue generation. Demonstrated success in strategic leadership and digital transformation, consistently achieving multi-year revenue targets. Skilled in contract negotiation and innovative problem-solving, contributing to substantial business growth.
Overview
12
12
years of professional experience
3
3
Certifications
Work History
SVP, Integrated Investment
IPG Mediabrands
New York, NY
01.2023 - Current
- Oversaw media investment strategies, campaign activation, and partnership development for Johnson & Johnson (through April 2025), and Kenvue.
- Provided strategic guidance & omni-channel innovation to IPG & client executive teams on key initiatives.
- Achieved multi-year revenue goals by securing client buy-in on technical innovations and partner optimization.
- Cultivated industry partnerships with legacy media, retail media, and tech/data organizations to drive business growth.
- Represented Investment Craft in transformation workshops with agency leadership and consulting firms.
- Fostered mentorship and career development for over 20 employees, achieving high retention rates.
VP, Integrated Investment
IPG Mediabrands
New York, NY
01.2022 - 01.2023
- Established cross-channel strategic partnerships within RX, beauty, & personal care sectors, managing client finances exceeding $1 billion annual spend.
- Lead cross-category marketplace enhancements to bring together tech and media negotiations to improve programmatic streaming capabilities.
Director/Manager/Sr Associate, Integ. Investment
IPG Mediabrands
New York, NY
11.2015 - 12.2021
- Established internal processes for programmatic streaming campaign execution, serving as a model for IPG clients.
- Integrated shopper data into linear and streaming buying approach for campaign optimization.
Senior Negotiator/Negotiator
WPP Media
New York, NY
01.2014 - 12.2015
- Conducted market analysis to identify trends and inform negotiation strategies for CPG & insurance categories.
Education
Bachelor of Arts -
Iona University
New Rochelle, NY05-2012
Skills
- Partnership development
- Revenue generation
- Cross-functional leadership
- Contract negotiation
- Strategic leadership
- Digital transformation
- Public speaking
- Innovative thinking
Certification
Google Masters of Leadership Class of 2024
Timeline
SVP, Integrated Investment
IPG Mediabrands
01.2023 - Current
VP, Integrated Investment
IPG Mediabrands
01.2022 - 01.2023
Director/Manager/Sr Associate, Integ. Investment
IPG Mediabrands
11.2015 - 12.2021
Senior Negotiator/Negotiator
WPP Media
01.2014 - 12.2015
Bachelor of Arts -
Iona University