Catherine Fogel

Work History

Owner

CliqPitch Consulting

Los Angeles, CA

01.2024 - Current

Marketing, strategy, and commercialization support: business case, opportunity analysis, forecasting, strategic plans, market research, experience design, competitive intelligence
Impactful visual storytelling & narrative: PowerPoint or Figma designed presentations for executive leaders, board of directors, venture capital investors

Global Digital Therapy Experience Portfolio Director

Medtronic, Diabetes

Northridge, CA

01.2022 - 01.2024

Designed a unified experience integrating web and mobile apps for patients, HCPs, and sales to improve the customer satisfaction and optimize call center operations
Designed and executed go-to-market strategies driven by unmet needs of targeted customer segments and user experiences launching multiple products globally

Clinical Marketing and Experience Platform Director

Medtronic, Diabetes

Northridge, CA

01.2021 - 01.2022

Transformed product development mindset to prioritize user burden reduction while using products that delivered optimal outcomes
Promoted collaboration among clinical, legal, and regulatory to strengthen real world and clinical study evidence strategies, enabling bolder, differentiated claims

Upstream Marketing, Pump Portfolio Director

Medtronic, Diabetes

Northridge, CA

01.2018 - 01.2020

Portfolio leader responsible for defining and driving core product & digital roadmaps in partnership with R&D ($2B revenue, representing 99% of business)
Drove 'where to play' and 'how to win' feature selection using complex market research studies to guide development & NPV models
Enhanced competitive blunting strategies through product development, evidence, and field tactics

Strategic Marketing Director & Chief of Staff to General Manager

Medtronic, Diabetes

Northridge, CA

01.2017 - 01.2018

Led cross-functional alignment of C-Suite deliverables: Strategic Planning, Annual Operating Plan, Quarterly Business Reviews, and Board of Director meetings
Drove strategic initiatives, facilitating communication across departments, and ensuring the smooth execution of key business priorities, allowing GM to focus on high-level vision and decision-making

Senior Strategy & Analytics Group Manager

Medtronic, Diabetes

Northridge, CA

01.2015 - 01.2018

Developed complex global models based on large data sets from market analyses, finance, and sales to quantify opportunity
Leveraged market, customer, and competitive primary and secondary insights into recommendations that provided updates and guide leadership decisions

Senior Portfolio Leader and Strategic Marketing Manager

Abbott Cardiac Rhythm (formerly St. Jude Medical)

Sylmar, CA

01.2009 - 01.2015

Business leader for two portfolios, representing $1 billion WW revenue
Global launch of multiple implantable device and connectivity products
Developed strategic and commercialization plans to expand/grow portfolio
Led KOL panels and VOC to guide strategic and product development initiatives
Developed comprehensive KOL advocacy and physician/rep training programs
Worked with clinical/regulatory to design studies for claims and approval
Led market access strategy and market development initiatives
Advanced competitive counterstrategies delivering to 20% quarterly share growth

Market Research and Competitive Intelligence Specialist

Philips Medical Systems

Bothell, WA

01.2005 - 01.2006

Managed, designed, and executed US and Global market research/VOC
Delivered research-based recommendations to marketing and sales leadership
Supported market and strategic planning for Services Sales & Marketing Teams
Analyzed market and competitive trends predict strategic impact
Greenbelt project delivered annual cost savings ~ $17MM

Senior Manager/Strategy Consultant

IQVIA Consulting (formerly Eidetics)

Boston, MA

01.2002 - 01.2004

Account manager and project leader for Wyeth, Genzyme, and J&J (10X growth)
Pharma & biotech lifecycle development plans: target opportunity prioritization, demand forecast, competitive landscape analysis, pricing, and launch positioning/messaging strategies
Implemented Global projects, qualitative and quantitative, applicable throughout the new product development lifecycle that supported: go-no go decisions, forecast modeling, segmentation, etc
Managed team of analysts, consultants, statisticians/modelers
Conducted focus groups & quantitative surveys: HCPs, payors, patients, caregivers
Lead training on global research management and implementation

Bone Marrow Transplant Clinical Research Associate

Dana Farber Cancer Institute & Children’s Hospital

Boston, MA

01.1993 - 01.1998

Completed case report forms based on medical record review to capture patient history, treatment, prophylaxis, and immunosuppression used in marrow transplant for Aplastic Anemia

Overview

Work History

Owner

Global Digital Therapy Experience Portfolio Director

Clinical Marketing and Experience Platform Director

Upstream Marketing, Pump Portfolio Director

Strategic Marketing Director & Chief of Staff to General Manager

Senior Strategy & Analytics Group Manager

Senior Portfolio Leader and Strategic Marketing Manager

Market Research and Competitive Intelligence Specialist

Senior Manager/Strategy Consultant

Bone Marrow Transplant Clinical Research Associate

Timeline

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