Catherine Geiger
Manasquan
Summary
Dynamic Video Investment Associate with Hearts & Science, adept at executing multi-million-dollar campaigns across diverse platforms. Proven expertise in media planning and performance analysis, delivering actionable insights that enhance ROI. Strong communicator and collaborator, skilled in client relations and digital marketing strategies, driving impactful results in fast-paced environments.
Overview
9
9
years of professional experience
Work History
Video Investment Associate- Warner Bros. Account
Hearts & Science
New York
07.2025 - Current
- Executed multi-million-dollar video investment campaigns across linear TV, streaming, and digital platforms for Warner Bros. Theatrical and home entertainment.
- Established and maintained client and vendor relationships, managing daily communications and campaign deliverables.
- Developed targeted media plan recommendations aligned with brand objectives and KPIs in collaboration with strategy, analytics, and creative teams.
- Managed communication with network and publisher partners to ensure timely media buys and compliance with campaign objectives.
- Tracked campaign performance and delivered weekly optimization reports with actionable insights to enhance ROI.
- Collaborated with internal teams to align investment decisions with audience targeting and campaign KPIs.
- Processed insertion orders and invoices in Prisma, achieving 100% accuracy in campaign financials.
- Monitored industry trends and competitor activities to inform strategic client recommendations.
Writer/Content Creator
The Point Magazine
Fairfield
09.2022 - 05.2025
- Researched and wrote digital content on lifestyle, beauty, and wellness trends for the university’s online magazine and social platforms.
Ice Cream Service Supervisor
Hoffman’s Ice Cream
Spring Lake
04.2017 - 05.2025
- Oversaw staff operations and customer service during high-volume shifts, serving over 60 customers per shift.
- Managed Instagram content and paid campaigns, increasing follower engagement and in-store traffic.
Marketing + Public Relations Intern
Forefront Communications
New York
06.2024 - 08.2024
- Rotated through core disciplines in media relations, digital marketing, and content strategy, specializing in FinTech and capital markets.
- Co-produced and edited At the Forefront, an internal company podcast later shared on social media, collaborating with fellow interns on content development and execution.
- Managed and updated media lists, conducted research, and utilized Cision and Meltwater for media tracking and analysis.
- Designed FinTech-related social media content calendars.
- Developed and presented a strategic marketing plan to enhance CSR initiatives through a partnership with Wall Street Rides, FAR.
- Led a Q&A with the Head of CSR to gather insights and co-develop a strategic marketing plan supporting company-wide CSR efforts, in partnership with Wall Street Rides FAR.
- I attended and engaged with industry leaders at NASDAQ Trade Talk and a New York Stock Exchange tour, gaining deeper insight into financial markets.
Marketing + Media Relations Intern
KNB Communications
Stamford
01.2024 - 05.2024
- Supported the marketing team with administrative tasks at a boutique healthcare marketing and PR agency, including call agendas, meeting recaps, and campaign trackers.
- Crafted media pitches, and leveraged Muck Rack to build targeted press lists, and enhance media engagement efforts.
- Monitored earned media coverage using Connectively, tracking KPIs, including volume and tonality, to evaluate and report on campaign performance.
- Created and scheduled Instagram, Facebook, and LinkedIn posts for KNB’s brand using HubSpot
- Reviewed social media analytics and recommended suggestions to improve post performance and engagement based on data.
- Developed detailed Excel reports to track key performance indicators (KPIs), providing actionable insights on social media performance and campaign success.
Education
Bachelor of Arts - Communication, Public Relations
Fairfield University
Fairfield, CT05.2025
Skills
- Media Planning
- Campaign Management
- Video Investment
- Digital Marketing
- Client Relations
- Performance Analysis
- Prisma
- DV360
- HubSpot
- Cision
- Meltwater
- Canva
- Adobe Illustrator
- Excel
- Communication
- Organization
- Collaboration
- Investment performance analysis
Projects
Crisis Communication, Fall 2024, Developed a full crisis communication plan and executed a mock press conference, applying Situational Communication Theory and strengthening spokesperson and media relations skills. Public Relations Strategy & Development, Fall 2024, Conducted an in-depth case study of Marzetti’s #DipResponsibly campaign, demonstrating a 5% sales lift and identifying key insights to inform brand strategy and consumer engagement.
Timeline
Video Investment Associate- Warner Bros. Account
Hearts & Science
07.2025 - Current
Marketing + Public Relations Intern
Forefront Communications
06.2024 - 08.2024
Marketing + Media Relations Intern
KNB Communications
01.2024 - 05.2024
Writer/Content Creator
The Point Magazine
09.2022 - 05.2025
Ice Cream Service Supervisor
Hoffman’s Ice Cream
04.2017 - 05.2025
Bachelor of Arts - Communication, Public Relations
Fairfield University