Catherine Hayford

Graphic Design

Google My Business

Social Media Set-Up and Manage

Sales Training

Weebly Design 10 Plus Years

Website Design other platforms

Troubleshot and resolved web application issues escalated from customer support and other departments with a 100% success rate.

• Created HTML email templates and newsletters for e-mail marketing campaigns.
• Collaborated with marketing and communications teams on the standardization, design, and production of marketing materials.
• Identified, developed, and evaluated marketing strategies based on knowledge of company objectives and market trends.
• Created sales strategies to promote advertising offerings and motivate larger deals.
• Promoted brand awareness through SEO optimization and attractive web design.
• Website development based on what Google search engine algorithm looks for when searching for a specific business.
• Performed digital retouching and image editing
• Developed company logos and unique, memorable websites, which bolstered brand and corporate identities.
• Increased web traffic 70% by improving navigation, creating dynamic media sections, and adding social media plugins.
• Used effective web design skills and techniques to successfully communicate the mission and values of the organization or business.
• Proficiently mastered web designs from conception to completion, including graphic design, artwork, and digital application.

Telemarketing Training and Management

• Assessed, optimized, and elevated operations to target current and expected demands.
• Collaborated with staff to maximize customer satisfaction, streamline procedures, and improve bottom-line profitability.
• Delivered consistent one-on-one and group training sessions to help Telemarketers improve skills and selling techniques.
• Reviewed customer complaints to determine appropriate methods for resolution.
• Made 75-150 calls per day.
• Resolved an average of 5 inquiries per week to consistently meet performance benchmarks, including speed, accuracy, and volume.
• Performed clerical and administrative duties like taking messages and transferring calls.
• Gave information about available products and services including membership details and purchase advantages.
• Responded to questions with knowledgeable responses.
• Made appointments with interested customers according to schedule availability.
• Proficient at computer dialing and computer software.
• Handled inbound telephone calls from interested customers.
• Maintained and recorded customer information in the database

Business Consulting

• We consulting new entrepreneurs about how to start a business and help them decide a good business model.
• We help them with paperwork for their LLC or corporation EIN number through the IRS.
• Guide them through insurance options for contractors and service professionals.
• Guide them through set-up and maintaining their social media.
• Explained technical concepts to non-technical staff members in easy to understand language and concepts.
• Developed effective organizational change management strategies adopted by key stakeholders and evangelized across all departments.
• Developed, updated, and optimized business intelligence resources.
• The coordinated strategic flow of business intelligence data to users.

Email Marketing

• Owned marketing campaigns from initial scope through execution and refinement.
• Worked with business owners to coordinate marketing activities focused on the successful promotion of their products or services.

Set-up and managed telemarketing departments.

• Grew number of customers by 40%  in 1 year.
• Collected customer and market feedback and reported information to company leadership.  
• Worked closely with the marketing department to optimize strategic initiatives.
• Mentored employees in successful selling techniques and encouraged cross-selling additional products and services.
• Networked with local business owners to increase sales opportunities.