Summary
Overview
Work History
Education
Skills
Professional Development
Timeline
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Catherine M Alers

Oakley,CA

Summary

Results-driven Sales Analyst with extensive experience in Consumer-Packaged Goods (CPG), specializing in data analysis, trade planning, forecasting, budget oversight, and strategic account management. Demonstrated success in cross-functional collaboration. Proficient in leveraging analytical tools to drive business insights, optimize ROI, and support strategic decision-making. Recognized for strong communication, organizational, and problem-solving skills in dynamic, fast-paced environments.

Professional sales specialist with focus on delivering actionable insights and driving sales improvements. Known for team collaboration and achieving results in dynamic environments. Highly skilled in data analysis, market trend evaluation, and strategic planning, ensuring alignment with business goals.

Overview

29
29
years of professional experience

Work History

Sales Analyst II – Costco US and Costco International

Premier Nutrition Corporation
07.2016 - Current
  • Forecasted sales and developed financial budgets for a multi-million-dollar Costco business (U.S. & International).
  • Led trade planning and ROI analyses to optimize promotional investments.
  • Managed Costco marketing event planning and execution from concept through reconciliation.
  • Tracked and analyzed monthly spend to ensure adherence to team budgets.
  • Provided weekly WOS (Weeks of Supply) insights to senior management.
  • Oversaw Costco contract lifecycle, including new item setup and term negotiations.
  • Designed internal tools for COGS tracking, budget planning, and post-audit analysis.
  • Analyzed syndicated data (Circana/IRI) and internal systems (NetSuite) to inform strategies.
  • Developed impactful sales presentations and managed national sample programs.
  • Directed international trade documentation and monthly audit reporting for Costco accounts.

Region Sales Analyst

Mondelez International (formerly Kraft/Nabisco)
12.2004 - 01.2016
  • Maintained and reported daily sales performance metrics across categories.
  • Ensured data integrity across internal systems and customer platforms.
  • Delivered ad hoc analyses on sales, COGS, and budget variances.
  • Led trade audit documentation efforts to meet corporate compliance standards.
  • Managed trade fund reconciliations and resolved customer deduction issues.
  • Produced actionable reports on deduction trends, reducing financial leakage.

Business Analyst – Albertsons Northern California Team

Kraft Foods
12.2002 - 12.2004
  • Delivered analytics support for Albertson’s Regional Team, including sales and promotional performance.
  • Created tailored reports and presentations for category managers.
  • Supported launch of targeted ethnic marketing programs with key retail and sports partners.

Sales Representative – Albertsons Business Team

Kraft Foods
12.2000 - 12.2002
  • Managed $10.5M in annual sales across Kraft brands.
  • Executed in-store merchandising strategies to maximize product visibility and velocity.
  • Driven to increase TPIs at the store level
  • Sales calls and implemented store-level execution during drive periods. Sold in programs and displays.

Business Analyst II

Applied Signal Technology
12.1996 - 12.2000
  • Developed and maintained project packages across multiple product lines.
  • Tracked program budgets and performed variance and trend analysis.
  • Supported annual business planning and executive-level financial reviews.
  • Conducted GAP analyses to improve operational and financial performance.

Education

Bachelor of Science - Business Administration – Marketing

California State University Hayward
Hayward, CA

Skills

  • Advanced Microsoft Excel skills
  • Microsoft Word (Advanced): Styles & Templates, Table of Contents, Mail Merge, Track Changes, Cross-referencing, Document Automation
  • Microsoft PowerPoint (Advanced): Master Slides, Custom Templates, Advanced Animations, Interactive Navigation, Morph & Zoom, Embedded Data from Excel
  • Blue Planner, SAP, IRI, Neilson

Professional Development

  • Sales Skills Training
  • Time Management
  • Negotiation Skills

Timeline

Sales Analyst II – Costco US and Costco International

Premier Nutrition Corporation
07.2016 - Current

Region Sales Analyst

Mondelez International (formerly Kraft/Nabisco)
12.2004 - 01.2016

Business Analyst – Albertsons Northern California Team

Kraft Foods
12.2002 - 12.2004

Sales Representative – Albertsons Business Team

Kraft Foods
12.2000 - 12.2002

Business Analyst II

Applied Signal Technology
12.1996 - 12.2000

Bachelor of Science - Business Administration – Marketing

California State University Hayward

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Catherine M Alers