Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Catherine Marquardt

Fisherville,KY

Summary

Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.

Overview

28
28
years of professional experience

Work History

Interim Chief Marketing Officer

Frost Brown Todd LLC
11.2011 - 01.2024
  • Manage the firm’s communication platforms - graphic design, web & digital marketing, public relations, copywriting and corporate events
  • I work directly with the leadership of the firm to determine the proper strategy and deploy the proper resources to execute a variety of deliverables
  • I also manage the firm’s marketing budget
  • Responsibilities include: Public Relations – direct our public relations efforts for the firm and direct our external public relations activities to enhance our regional, national and industry awareness
  • Creative Design and Execution – direct graphic design for the firm, which consists of all print collateral and digital design
  • Web & Digital – direct the strategy and maintenance activities of the firm’s external facing websites and digital media
  • Corporate Events – direct our corporate events so that the event strategy aligns with the goals of the practice groups involved
  • The firm hosts over 120 events each year and whereby each event acts as an opportunity to enhance the client-attorney relationship.

Business Development Director

Frost Brown Todd LLC
07.2007 - 11.2011
  • Working with practice groups and markets in developing and executing their business development strategy, including business plan implementation, budget management, etc
  • Leading the attorneys through the RFPs, pitches, proposals and presentation preparation process
  • Working with the attorneys to develop the content for marketing materials
  • Researching market and industry trends, as well as perform client analysis to identify new business opportunities and build on existing ones
  • Driving and managing special projects as assigned, on a regional, practice group or industry group basis
  • Writing and implementing local office marketing plans.

Marketing Manager & Associate

Omni Architects
09.2004 - 07.2007
  • Responsible for creating and executing the firm’s marketing plan
  • Proposal generation – layout, editing and design
  • Lead finding, tracking new business prospects, and gathering applicable information and research
  • Determining/recommending target markets/clients/projects
  • Determining any public relations, promotional, and advertising activities needed to further the reputation of the firm
  • Responsible for formatting and maintaining company marketing collateral.

Executive Assistant to the President of Client Services

Northlich
10.2003 - 08.2004
  • Coordinated client projects and events collaboration with the respective account managers
  • Assisted in the response and preparation of new business pitches/presentations
  • New business prospect tracking.

Corporate Sales & Marketing Coordinator/Contract Manager

USFlow Corporation (Mutual Mfg. & Supply Co.)
01.1996 - 09.2003
  • Responsible for the creation of RFPs to win national distribution contracts for the company’s central region and successfully managed each contract after award through implementation
  • Worked with the senior vice president of marketing to create and implement the corporate marketing program
  • Monitored and measured sales results for high profile fortune 100 companies to maintain contract compliance and high levels of customer service.

Education

B.A. - Communication

McMicken College of Arts & Sciences, University of Cincinnati

Certificate of Continuing Professional Development - Mini MBA in Marketing

Marketing Week

Certificate in the Fundamentals of Project Management -

University of Louisville

Participated in Dr. Thomas Gordon’s Leadership Effectiveness Training -

Skills

  • Developing and retaining strong, high-performance teams
  • Formulating action plans
  • Creating cultures of passion, loyalty, quality and results
  • Working collaboratively with leaders to maximize results
  • Wordpress
  • SitePilot
  • Vuture
  • InterAction
  • Microsoft Word
  • Excel
  • PowerPoint
  • Adobe InDesign
  • Content Samurai
  • Prezi
  • ChromeRiver
  • Aderant
  • Currently leading the rebuild of the firm’s current website, which is 10 years old This will be the second major platform I’ve launch since working at the firm The current site took over 16 months to develop and the effort allowed the firm to better engage with our audience, while providing relevant and valuable information The current site is rather large with more than 9,000 indexed pages Following the launch of our current site, we also deployed several mini-sites for the firm’s industry teams, as well as, a handful of business affiliates and subsidiaries Our website evolution allowed us to incorporate additional site analytics and monitoring tools We are currently in the development of our second website, which we have targeted to go live in 2019 For this project, our team identifies six major goals after receiving feedback from numerous focus groups The new site has been developed with flexibility in mind while achieve the best user experience possible
  • Created the brand for several of the firm’s subsidiaries and affiliates with our internal team of designers The brands for these new firm industries and businesses were translated into print and digital Our team had to be sensitive to the current parent brand, as well as consider the activities that we’re underway with the firm’s brand assessment efforts We had to be mindful of the ascetics and the messaging that went into each, while taking into consideration what could happen to the smaller platforms if the parent brand changed tremendously
  • Lead a brand assessment and refresh concurrently with our website rebuild to better align with our overall strategy A rebranding process was not conducted after the firm’s merger in 2000 between Frost & Jacobs and Brown Todd and Heyburn As the firm has expanded over the years, we’ve experienced a higher level of brand dilution in several of our markets An assessment was presented to the firm’s leadership in 2012 and has continued to evolve ever since We have worked through several phases up until this point: External Market Surveys, Internal Employee Surveys, and an ID Summit The first phase of our website rebuild included a brand discovery and strategy phase, which has translated into refreshing several other platforms within the firm ie, Intranet, marketing collaterals, and various other branded materials

References

Business and Personal References Available Upon Request

Timeline

Interim Chief Marketing Officer

Frost Brown Todd LLC
11.2011 - 01.2024

Business Development Director

Frost Brown Todd LLC
07.2007 - 11.2011

Marketing Manager & Associate

Omni Architects
09.2004 - 07.2007

Executive Assistant to the President of Client Services

Northlich
10.2003 - 08.2004

Corporate Sales & Marketing Coordinator/Contract Manager

USFlow Corporation (Mutual Mfg. & Supply Co.)
01.1996 - 09.2003

B.A. - Communication

McMicken College of Arts & Sciences, University of Cincinnati

Certificate of Continuing Professional Development - Mini MBA in Marketing

Marketing Week

Certificate in the Fundamentals of Project Management -

University of Louisville

Participated in Dr. Thomas Gordon’s Leadership Effectiveness Training -

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Catherine Marquardt