Summary
Overview
Work History
Education
Skills
2020 Sales Representative of the Year
Timeline
Generic

Catherine McColley

Middletown,DE

Summary

Accomplished Regional Sales Director at Lumina Solar, adept in sales and project management and effective communication, achieving $85M in team revenue since 2022. Excelled in client relationship management, achieving over 500 5-star reviews and fostering a high-performing team through targeted training and mentoring.

Personable and driven with knack for building strong client relationships and leading teams. Possesses in-depth knowledge of sales strategies and market analysis, combined with proficiency in CRM software and negotiation techniques. Committed to driving regional sales growth and achieving significant revenue targets.

Overview

8
8
years of professional experience

Work History

Regional Sales Director

Lumina Solar
07.2018 - Current
  • Manage team of 10 sales consultants.
  • Achieved $85M in team revenue since 2022.
  • Served instrumental role in the closing and project management of over 2,000 solar installations.
  • Delivered exceptional customer service, resulting in increased retention rates, referrals, and over 500 5-star reviews from satisfied clients.
  • Maintained annual client cancellation rate below 12%.
  • Developed high-performing sales team through targeted recruitment, training, mentoring, and coaching activities.
  • Created trainings and resources for diverse products and processes, including solar PV systems, batteries, electrical and structural upgrades, roof replacements, and project management.
  • Evaluated individual performances using Gong and Salesforce.
  • Guided and promoted 2 team leads internally.
  • Researched customer needs, market trends and competitor activities.
  • Streamlined sales processes by identifying inefficiencies and implementing new tools.
  • Liaised with sales, marketing, and operations teams to develop solutions and accomplish shared objectives.
  • Excellent communication skills, both verbal and written.
  • Contributed to a positive and supportive work culture.

Office Manager

State Farm
01.2017 - 07.2018
  • Top performer in the office for Property and Casualty and Life and Health products.
  • Grew sales team from 1 to 4 employees.
  • Provided exceptional customer service when addressing client inquiries or concerns via phone or email correspondence.
  • Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.
  • Enhanced team productivity by delegating tasks effectively and overseeing daily workflow.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.

Education

Bachelor of Arts - Human Services

University of Delaware
Newark, DE
05-2015

Skills

  • Sales presentations
  • Sales management
  • Project management
  • Client relationship management
  • Sales training
  • Contract negotiations
  • Pipeline development
  • Competitive analysis
  • Revenue growth
  • Expanding territories
  • KPI analysis
  • Effective communication

2020 Sales Representative of the Year

Excelled at both sales and project management as a solar consultant.

Timeline

Regional Sales Director

Lumina Solar
07.2018 - Current

Office Manager

State Farm
01.2017 - 07.2018

Bachelor of Arts - Human Services

University of Delaware

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