Catherine Novak
Littleton,CO
Summary
Proven sales management and business development leader consistently achieving personal and sales team growth. Expertise in budget management and designing effective sales programs. Skilled in hiring, training, and motivating sales and education teams for success. Exceptional problem-solving skills and ability to adapt to new environments. Strong analytical, communication, and teamwork skills as an event and tradeshow coordinator. Eager to contribute to team success and further develop professional skills. Positive attitude and commitment to continuous learning and growth, ready to significantly impact any organization.
Overview
25
25
years of professional experience
Work History
Global Commodities Consultant
The Industry Connector
03.2021 - Current
- Monitoring international market performance
- Providing investment advice and market recommendations to clients
- Trading on behalf of clients
- Liaising with transport, shipping, and insurance companies
- Interpreting market reports
- Negotiating price, specification, and delivery details
- Investigating new business openings
Consultant
The Hemp Connector
06.2015 - Current
- Company Overview: Medical Cannabis & Hemp Consulting
- Consulted clients in preparing business plans for investors
- Assisted clients in sourcing product components from manufacturers
- Assisted clients in setting competitive pricing for products
- Created comprehensive sell-through plans
- Events and trade shows
- Hiring, training, and motivating sales teams
- Created business plans from conception to launch
- Assisted clients in sales and marketing plans
- Assisted companies with investment opportunities
- Medical Cannabis & Hemp Consulting
Championship Coordinator
THC Championship Cup - Colorado
03.2017 - 03.2021
- Organized and created materials for championship
- Worked directly with competitors to enter championship
- Worked directly with the host dispensary to organize and receive competitors products
- Interviewed judges and ensured test results were submitted on time
- Assisted in every aspect of the annual awards party
VP of Business Development and National Sales Manager
The Hemp Connoisseur
06.2016 - 03.2021
- Board member and shareholder
- Managed local and national sales consultants
- Implemented sales and incentive programs
- Assisted in all areas of rebranding the company
- Organized and participated in trade shows
VP of Sales
Hemp Genix
07.2015 - 06.2016
- Assisted in product development and brand categories
- Assisted in sourcing packaging and labels and designs
- Created new hire paperwork, commission structures, sales consultant's training manuals, and onboarding materials
- Interviewed, hired, and trained 20 sales consultants
District VP Sales Director
TIGI Linea (A Unilever Company)
09.2012 - 02.2015
- Represent the company goals and strategies to salon professionals, co-workers, and direct line reporting to build relationships and increase sales revenue through positive interaction and teamwork
- Identify and execute business-building initiatives needed to accomplish short and long-term goals set forth by corporate goals and localized needs
- Lead, manage, and execute key activities that grow market share, sales, and profitability within our local go-to-market strategy
- Achieve and exceed brand objectives, sales goals, and benchmarks established by global and US objectives
- Manage and achieve monthly sales goals and all account activities while coaching and developing solid partnerships with the sales team and salon base
- Responsible for working daily with all direct-to-salon functional support roles including sales management, procurement, forecasting, marketing, public relations, and education
- Develop the needed relationships with the localized salons to activate local activities, goals, and market objectives
- Analysis of market data with the creation of new promotional strategies/concepts for market execution
- Daily & monthly communication with key salon customer base regarding market objectives, brand strategies, sales development, and market opportunities
- Position recruitment, development, and coaching of direct sales team meetings on company initiatives, localized goals, product innovation, and revenue-building programs
- Accompanying and developing sales teams within the market for salon evaluation, feedback, and educational needs, and assisting in salon development
- Manage various P&L responsibilities including sales revenue, trade margins, A&P, education, and customer accrual budgets to provide measurable ROI on investment spending
- Consistently exceeded monthly and quarterly sales goals
- Exceeded annual 2013 goal in 1st quarter of 2013
- 2497.1% achievement of annual goal
SR Business Sales Development Manager - Joico, ISO, and Senscience Brands
Zotos International, Inc. (A division of Shiseido International)
01.2004 - 09.2012
- Directly oversee independent distributors and design all programs for all independent distributors throughout the US
- Work closely with Distributor sales teams to ensure growth
- Prepare and implement monthly sales meetings and incentive programs
- Train and mentor new DSCs
- Responsible for facilitating distributor shows and events
- Accountable for hiring education teams in each market and scheduling all education classes and events
- Responsible for managing key accounts in each market
- Responsible for monthly planning meetings with distributor principles
- Sales forecasting: Set annual, quarterly, and monthly purchase goals and promotional goals by distributor and brand
- Track information on a 3-month rolling forecast
- Sell in and sell through: Responsible for selling in monthly promotions and open stock for each distributor
- Responsible for designing programs for each distributor to ensure sell-through
- Sales and Inventory Reporting: Gather monthly sales information by distributor and brand, including new doors and campaign results
- Responsible for managing each distributor’s inventories and ensuring inventories remain aligned
- Responsible for compiling monthly reports, per distributor and brand
- Closely monitor the distributor’s inventory to prevent back-order situations
- Education/Staff Management: Responsible for recruiting, hiring, and training full and part-time education teams in each distributor's market
- Coordinate all educational activities, training, and promotions of education teams
- Budgeting: Manage all sales, marketing, and T&E budgets for respective markets
- Responsible for meeting annual gross profit margins
- Consistently meet or exceed quarterly and annual objectives
- Grew my largest distributor at a 1mm OTD growth rate per year
- Consistently grew distributor’s sales at 8% to 32% each year, meeting and exceeding yearly targets
- Consistently exceed Color Targets each year
- Awarded 2006 Excellence in largest number Hair Color New Doors
- Awarded 2007 Excellence in largest number Hair Color New Doors
- Awarded 2008 Excellence in Overall Sell Thru Performance
- Awarded 2009 Excellence Vero K-Pak Color New Doors
- Awarded 2009 Core Value Award (first year presented)
- Awarded 2010 Excellence Hair color Prepack placement
- Awarded 2010 Excellence Spirit of Innovation (this award has always been awarded to a team, for example, sales, marketing, and education
- I am the only person to receive this award to date solely)
- Awarded 2011 Excellence in Hair color placement
- Awarded 2011 Excellence in Overall sales performance
Sales and Education Coordinator
L’Oreal Professional
04.2000 - 10.2004
- Responsible for hiring and training all part-time educators
- Prepare and conduct monthly sales meetings with DSCs, Stores, and Education teams
- Provide sales and education support to assigned distributors
- Facilitate all L’Oreal events for distributors
- Participate in all Regional shows and events
- Scheduled all in-salon education for distributors
- Monitored inventory in the distributor’s warehouse to minimize back-order issues
- Analyze all L’Oreal accounts to allocate bi-monthly promotions to DSCs and Stores
- Conducted distributor's sell-in and sell-through meetings
- Complete all comprehensive paperwork for distributor and manufacturer
- Grew L’Oreal accounts 36% in the first 8 months
- Converted over 125 Salons to L’Oreal Color brands
- Opened more Color Doors than any other region in 2003
- Successfully launched high-end brands and opened more than 250 new doors in 2004
Skills
- Consulting expertise
- Business analysis
- Strategic planning
- Project management
- Team leadership & development
- Client relationships
- Problem-solving
- Competitive analysis
- Industry knowledge
Timeline
Global Commodities Consultant
The Industry Connector
03.2021 - Current
Championship Coordinator
THC Championship Cup - Colorado
03.2017 - 03.2021
VP of Business Development and National Sales Manager
The Hemp Connoisseur
06.2016 - 03.2021
VP of Sales
Hemp Genix
07.2015 - 06.2016
Consultant
The Hemp Connector
06.2015 - Current
District VP Sales Director
TIGI Linea (A Unilever Company)
09.2012 - 02.2015
SR Business Sales Development Manager - Joico, ISO, and Senscience Brands
Zotos International, Inc. (A division of Shiseido International)
01.2004 - 09.2012
Sales and Education Coordinator
L’Oreal Professional
04.2000 - 10.2004
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