Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Catherine Nubile

Mahwah,NJ

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Ecommerce Content Specialist

Bluestem Brands Inc.
06.2016 - Current
  • Created content for 3 websites: Blair, Appleseed's and Drapers & Damon's
  • Works directly with content planners to determine schedules for content (static / automated).
  • Partner with Marketing Teams to align site content and promotions with Multi-Channel calendars and schedules.
  • Directs Creative & Copy Teams to coordinate creation, and delivery of shops & event assets.
  • Works with Merchandise Teams to ensure products and categories selected for automated content follows catalog drops and seasonality, as well as adheres to in-stock threshold guidelines.
  • Maintains content data feeds (spreadsheet).
  • Develops weekly content delivery reports for Senior Management.
  • Coordinates site QA efforts across brands and respective departments.
  • Creates / maintains merchandise promotions in content management system.
  • Implemented search engine optimization techniques for improved website traffic and search rankings.
  • Optimized website navigation through effective information architecture design and user experience improvements
  • Assist in maintenance of product and content for sites to ensure optimal data integrity with goal of driving online revenue
  • Work cross-functionally to coordinate and execute site merchandising activities including, but not limited to; product presentation, promotional offers, special product landing pages etc.
  • Assist in development of new site functionality as needed
  • Handle site issues on ongoing basis; both customer service, and technically oriented.
  • Use online analytic tools, to assess site traffic and key performance metrics
  • Use online analytic tools, to assess site traffic and key performance metrics
  • Develop and execute online promotions and email marketing campaigns.
  • Assist in creative brief submission process for site category landing pages, and crafting marketing messages to support online campaigns
  • Work cross-functionally with Merchandising, Creative & Marketing to determine product marketing strategies and offers.
  • Additional duties and responsibilities as assigned.

E-Commerce Designer Events Site Merchandiser

Century 21 Department Stores
11.2011 - 05.2016
  • Analyzed user behavior and feedback to optimize design and user experience.
  • Manage site categorization and navigation for designated timed Designer Events as scheduled on Merchandising calendar.
  • Team member of Web Production for successful re-launch of Weblinc Ruby on Rails Platform. QA & testing of new platform in staging before launch for customer pages and admin functions.
  • Responsible for setting up all promotions in admin after testing in staging.
  • Partner with merchandising, planning, marketing, inventory management and Web analytics to devise appropriate digital exposure plans in alignment with larger corporate priorities.
  • Coordinate with Distribution Center, Web Studio to ensure samples are received in a timely manner and photographed or vendor images meet requirements.
  • Support Web Content Director in role as PHQ Administrator. Create Weekly Home page, Listing pages and Email proofs by attaching the creative asset and reviewing the Content & Production calendars, and recapping creative changes to be done.
  • Merchandise Assortment Planner and merchandiser for Home Division, C21 general website.
  • Support Web Planning director in all aspects of eCommerce business
  • Work with buying team to determine styles and inventory levels specific to website merchandise.
  • Liaison between buying offices in NYC and Web Production team in NJ.
  • Track Web Merchandise – Work with buying office to maximize in-stock position.
  • Create and Maintain Databases/ Reports related to organization and analysis of web sales and profits.
  • Utilize reporting in Escalate and Core Metrics to analyze web sales within existing retail environment.
  • Compile cumulative data; provide sales curves relative to web sales for web merchandise.

Product Manager, Lighting

Ralph Lauren
02.2010 - 09.2011
  • Handled all development details from concept generation through final manufacturing for Ralph
    Lauren and Lauren brands.
  • Domestic travel to trade shows.
  • Worked as liaison between Designers and Licensee.
  • Developed financial analysis and provide sourcing recommendations.
  • Worked with Sales, Customer Service and suppliers daily to insure supply of product met demand
    criteria.
  • Provided competitor analysis and identified new opportunities and materials.
  • Assisted in Catalog production and proofing. Prepared sales tools for trade shows and markets.

Buyer, Home Décor, and Lighting

Pierre Deux
02.2004 - 09.2009
  • Negotiated, developed and purchased products for 9 stores, catalog and 2 websites: Pierre Deux
  • Negotiated, developed and purchased products for stores, catalog and 2 websites: Pierre Deux and
    sister company, FCLstyle.com.eux and sister company, FCLstyle.com.
  • Managed budgets effectively by tracking expenses, analyzing variances, and making adjustments as needed to stay within financial targets.
  • Developed and improved account relationships.
  • Interacted with vendors, store managers and other stakeholders to maintain on-time deliveries.
  • Organized cross-functional teams to review proposals from various suppliers, ensuring most advantageous offers were selected.
  • Maintained comprehensive database of supplier information, including contact details, capabilities, pricing structures, and lead times.
  • Employed expert inventory management and oversight skills to formulate business metrics and meet corporate goals.
  • Prepared and analyzed reports to track inventory and purchasing trends.
  • Participated in trade shows and conferences to stay informed of latest industry developments and maintain strong professional network.
  • Forecasted purchasing trends and improved merchandising strategies.
  • Worked effectively in fast-paced environments.
  • Paid attention to detail while completing assignments.
  • Provided training and guidance to junior team members on best practices in purchasing, fostering culture of continuous improvement within procurement department.

Education

Associate of Arts - Fashion Merchandising

Berkeley College
Little Falls, NJ
05.1984

Skills

  • Project management abilities
  • Data-driven decision-making
  • E-commerce Content Writing
  • Conversion Rate Optimization
  • Web Analytics Monitoring
  • Content scheduling
  • Content Curation
  • Competitor Analysis
  • Digital Marketing
  • Salesforce User
  • ContentSquare Expertise
  • Brand Development

Certification

ContentSquare Fundamentals

SalesForce Training Certification

Timeline

Ecommerce Content Specialist

Bluestem Brands Inc.
06.2016 - Current

E-Commerce Designer Events Site Merchandiser

Century 21 Department Stores
11.2011 - 05.2016

Product Manager, Lighting

Ralph Lauren
02.2010 - 09.2011

Buyer, Home Décor, and Lighting

Pierre Deux
02.2004 - 09.2009

Associate of Arts - Fashion Merchandising

Berkeley College

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