Catherine Padilla

Creation and oversight of publications, overall marketing, and events from proofreading to overall brand strategy and implementation for various clients including universities, realtors, medical and law offices, not-for-profits, restaurants and chefs, small and large businesses.

• Crafted SEO-friendly content for websites and blog posts to increase organic traffic by 60%
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
• Developed content for variety of topics, ranging from technical to lifestyle
• Worked with teams of designers, editors and marketers to create content for client campaigns
• Developed content for press releases and newsletters to promote products and services
• Prepared, rewrote, and edited pieces to improve readability and impact.
• Work includes project management, speech writing, press releases and press management, grants, events, video scripts, digital and print assets, social media/website maintenance, blog creation, newsletters, and all needed PR and outreach

Dual role as both Project Manager for agency clients and the equivalent of a Managing Editor for "Community Magazine".

• Brought in more than $250,000 in yearly advertising revenue while coaching account executives in sales and fulfillment strategies.
• Set department budgets according to revenue and expense projections.
• Creative lead for blogs, speeches, and newsletters for clients
• Revamped editorial and added celebrity covers and features as head copywriter and feature editor for "Community Magazine" also known as "CM".
• Envisioned and created sponsorship programs with major outlets such as N.J. Hall of Fame and Sea.Hear.Now Festival where “CM” was the only New Jersey magazine represented alongside brands such as “Rolling Stone” and “Billboard”.
• Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
• Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
• Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
• Managed freelance editorial teams, coordinating remote workers to achieve prescribed deliverable milestones.
• Delegated and tracked each staff member's assignments and deadlines.
• Maintained advanced social media presence to promote deliverables and solicit new contributors.