Catherine Patterson
Houston,TX
Summary
Highly motivated, proactive, and creative marketing professional with a passion for the sports industry. 3+ years of experience positively impacting organizations through campaign execution, strategy development analysis, and multidirectional communication. Confident in ability to cross-functionally collaborate and problem-solve.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Poetic Systems
07.2022 - Current
- Build, manage, and optimize multi-channel digital marketing campaigns for a 40+ client portfolio, overseeing $4 million in ad spend annually.
- Use analytics tools and key metric data to track and report on campaign progress and performance, traffic trends, and competitive landscape.
- Proactively offer marketing strategy recommendations that align with client priorities to improve ROI.
- Work cross-functionally with internal teams to identify areas of opportunity and offer solutions to department processes.
- Member of Poetic's social media committee, which meets weekly to ideate and execute branded social media posts, driving company awareness and visibility.
Marketing Intern
Harris County - Houston Sports Authority
05.2021 - 08.2021
- Crafted event-specific graphics, strategic media, and social copy for the AAU Junior Olympic Games.
- Developed and implemented a comprehensive social media content calendar for Twitter, Instagram, Facebook, and TikTok, resulting in increased engagement and visibility for both HCHSA and AAU.
- Demonstrated strong financial management by sourcing event material within budgetary constraints.
- Strategically pitched, launched, and ran a company TikTok account, introducing a new traffic audience.
- Provided cross-departmental support for on-site event operations.
Education
Bachelor of Arts - Communication & Sport Management
Trinity University
San Antonio, TXSkills
- Advertising & Marketing Coordination
- Analytics Data Tracking
- Google Ads
- Meta Ads
- Social Media Trend Forecasting
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe Bridge
- Event Operations
Certification
Google Ads Measurement Certification
Google Ads Display Certification
Google Ads Search Certification
Google Analytics
Google Tag Manager Fundamentals
Professional Project Experience
Post-COVID Marketing Approach | San Antonio Spurs, 2021
Comprehensive Marketing Campaign - Spurs Young Professionals | San Antonio Spurs, 2020
Bowl Season PR/Marketing Plan | Valero Alamo Bowl, 2021
Research-Based Marketing Campaign - Segmented Audiences + Fan Attendance | San Antonio Futbol Club, 2020
Timeline
Digital Marketing Specialist
Poetic Systems
07.2022 - Current
Marketing Intern
Harris County - Houston Sports Authority
05.2021 - 08.2021
Bachelor of Arts - Communication & Sport Management
Trinity University
Similar Profiles
Matthew VillarrealMatthew Villarreal
Production Assistant at Poetic LicenseProduction Assistant at Poetic License
Jacob McLaughlinJacob McLaughlin
Customer Service Representative/Marketing Team/Social Media Management/Livestream Host at Poetic EnterprisesCustomer Service Representative/Marketing Team/Social Media Management/Livestream Host at Poetic Enterprises
McKenzie HamiltonMcKenzie Hamilton
Social Media Manager at Wax Poetic Candle BarSocial Media Manager at Wax Poetic Candle Bar