Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Catherine Patterson

Houston,TX

Summary

Highly motivated, proactive, and creative marketing professional with a passion for the sports industry. 4+ years of experience positively impacting organizations through campaign execution, strategy development, analysis, and multidirectional communication. Confident collaborator and strategic leader with robust background in client relationship management.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Account Manager

Resident360
05.2024 - Current
  • Responsible for managing 50+ clients with over 160 projects.
  • Consult with clients on a diverse portfolio of projects, including marketing collateral, websites, brand development, print production, and organic & digital marketing.
  • Increase client satisfaction and maintain high retention rate by providing exceptional customer service.

Marketing Coordinator

Resident360
04.2024 - 05.2024
  • Conducted comprehensive digital marketing audits for new clients, providing actionable insights for client acquisitions.
  • Analyzed marketing strategies and key performance metrics to design and implement targeted action plans.
  • Developed and optimized the company's branded Google Ad campaigns to drive high-quality leads.
  • Built and managed contractual agreements, ensuring timely and accurate document execution.

Digital Marketing Specialist

Poetic Systems
07.2022 - 03.2024
  • Built, managed, and optimized multi-channel digital marketing campaigns for a 65+ client portfolio, while overseeing $5 million in ad spend annually.
  • Used analytical tools and key metric data to track and report on campaign progress and performance, traffic trends, and competitive landscape.
  • Proactively offered marketing strategy recommendations that aligned with client priorities to improve ROI.
  • Member of internal social media committee, which met weekly to ideate and execute branded social media posts, driving company awareness and visibility.

Marketing Intern

Harris County - Houston Sports Authority
05.2021 - 08.2021
  • Crafted event-specific graphics, strategic media, and social copy for the AAU Junior Olympic Games and National Battle of the Bands.
  • Developed and implemented a comprehensive social media content calendar for Twitter, Instagram, Facebook, and TikTok, resulting in increased engagement and visibility for both HCHSA and AAU.
  • Demonstrated strong financial management by sourcing event material within budgetary constraints.
  • Strategically pitched, launched, and managed a corporate TikTok account, introducing a new traffic audience.
  • Provided cross-departmental support for on-site event operations.

Education

Bachelor of Arts - Communication & Sport Management

Trinity University

Skills

  • Google Ads
  • Meta Ads
  • Google Analytics
  • Google Tag Manager
  • HubSpot
  • PandaDoc
  • NinjaCat
  • SEMRush
  • Adobe Photoshop
  • Adobe Illustrator
  • Digital Marketing Strategy
  • Account Management
  • Client Relations

Certification

Google Ads Measurement Certification

Google Ads Display Certification

Google Ads Search Certification

Google Analytics

Google Tag Manager Fundamentals

Timeline

Account Manager

Resident360
05.2024 - Current

Marketing Coordinator

Resident360
04.2024 - 05.2024

Digital Marketing Specialist

Poetic Systems
07.2022 - 03.2024

Marketing Intern

Harris County - Houston Sports Authority
05.2021 - 08.2021

Bachelor of Arts - Communication & Sport Management

Trinity University

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Catherine Patterson